Helping organizations and companies drive greater volunteer and member engagement in their advocacy and marketing campaigns.
📣 Grassroots Leaders 📣 There are three emails you must send to your volunteers or members before closing out your work for the year. You can’t go dark just because Congress is going home (and your fundraising team wishes you would). 📧 WRAP UP YOUR FEDERAL CAMPAIGNS It’s important to let your volunteers know the outcomes of the many actions you’ve been asking them to take. Even if your bill didn’t become law, milestones like a public hearing, a record number of cosponsors or a committee mark-up demonstrate real progress. And don’t be afraid of reporting a loss. When leveraged properly, losses can motivate volunteers more effectively than victories. 📧 CELEBRATE THE VICTORIES YOU HAD THIS YEAR Focus on successes that directly impacted your constituency and advanced your mission, not internal achievements. Share a volunteer story that illustrates the "street-level impact" of that new law or regulatory change - it makes wins tangible and personal. 📧 THANK THEM! It can be done with a short note, a team picture with a big thank you sign or a brief video from a member of your senior leadership. However you do it, be sincere and effusive with gratitude. #grassroots #advocacy #digitalstrategy #volunteers Rubenstein Impact Group, LLC
I’m a big fan of advocate follow through. Good reminders, Brian, on the importance of positive communications.
Great tips
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Nonprofit Advocacy Expert | Former Senate Staffer | ➡️ I help nonprofits use their people power to pass good policies and stop bad ones
2wYour advice is always spot-on!