Brian McGill’s Post

These are the real Linkedin analytics, the ones which actually matter 📊 Inbound Leads/enquiries: Just over the half way point in the month and we’ve had 32 ‘organic’ enquiries so far via social & website 🤝 As you can see, sometimes you go a period without a sniff, then you get a burst of 3/4 in a day and that makes it up The important thing is staying disciplined even when you hit a dry spell, don’t worry too much about correlating posts with enquiries. The compound effect of disciplined posting just ensures they keep on piling in 💪 Our show rate to appointments from these leads month to date is 90% We track: lead volume & source, lead>appt rate, appt sat %, sales conversion and of course revenue and profit Knowing these numbers inside out means if there’s a bottle neck at any point of our journey, we identify it, quickly, and sort it! Add in our paid ad lead volume and the rest of the months organic enquiries and we are on course for a solid November Tracking a return on your time (specifically the time it takes to produce content) is just as important as tracking a return on ad spend, arguably more important tbh Most business owners are time poor, how can you be certain the return is there from the content your producing if your not on top of tracking the return? if your putting in a lot of time to content and it’s not producing enquiries from your ICP, then you need to tweak something Appreciate some of it is about raising brand awareness and showing off a great place to work etc, but you should be getting inbound enquiries regularly if that’s your objective Are you tracking your inbound enquiries? If you have a bottle neck can you confidently identify what’s causing it quickly? Let us know in the comments 👌

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John Loudon

Managing Director of Hybrid Anchor

1mo

Agree, leads have to be the metric to track, I do think reach is important for the brand awareness though. It's a good way of seeing if your content is landing.

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