These are the real Linkedin analytics, the ones which actually matter 📊 Inbound Leads/enquiries: Just over the half way point in the month and we’ve had 32 ‘organic’ enquiries so far via social & website 🤝 As you can see, sometimes you go a period without a sniff, then you get a burst of 3/4 in a day and that makes it up The important thing is staying disciplined even when you hit a dry spell, don’t worry too much about correlating posts with enquiries. The compound effect of disciplined posting just ensures they keep on piling in 💪 Our show rate to appointments from these leads month to date is 90% We track: lead volume & source, lead>appt rate, appt sat %, sales conversion and of course revenue and profit Knowing these numbers inside out means if there’s a bottle neck at any point of our journey, we identify it, quickly, and sort it! Add in our paid ad lead volume and the rest of the months organic enquiries and we are on course for a solid November Tracking a return on your time (specifically the time it takes to produce content) is just as important as tracking a return on ad spend, arguably more important tbh Most business owners are time poor, how can you be certain the return is there from the content your producing if your not on top of tracking the return? if your putting in a lot of time to content and it’s not producing enquiries from your ICP, then you need to tweak something Appreciate some of it is about raising brand awareness and showing off a great place to work etc, but you should be getting inbound enquiries regularly if that’s your objective Are you tracking your inbound enquiries? If you have a bottle neck can you confidently identify what’s causing it quickly? Let us know in the comments 👌
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If you are building a personal brand on LinkedIn, then follow these two steps: 1. Stayed positive and build a positive community 🌟 Be positive about other creators' posts 🌟Encourage them on their failures 🌟Appreciate them on their achievements 🌟Educate them without criticizing them 2. Support others and get support in return 🌟 Support others on their posts 🌟Show engagement by commenting 🌟Refer them to an opportunity they want 🌟Help them in DMs by answering their queries Let's fill this platform with positive energy 🙌 #digitalmarketing #leadgeneration #seoexpert #onlinemarketing #digitalstrategy #contentmarketing #socialmediamarketing #marketingtips #growthhacking #inboundmarketing #marketingstrategy #digitaladvertising #webtraffic #keywordresearch #socialmediastrategy #emailmarketing #seotips #LeadGeneration #SalesLeads #MarketingStrategy #DigitalMarketing #BusinessDevelopment #InboundMarketing #Prospecting #B2BMarketing #LeadNurturing #SocialSelling #EmailMarketing #ContentMarketing #SEO #PPC #SalesFunnel #QualifiedLeads #ROI #digitalmarketingleads #digitalmarketingleaders #digitalmarketinglead #digitalmarketingleader #DigitalMarketingExpert #LeadGenerationGuru #SEOPro #MarketingStrategist #DigitalMarketingHacks #LeadGenMaster #SEOStrategy #MarketingTrends #generation #futureofwork #lead #leads #leadgeneration #leadgen #ContentStrategy #SEM #BusinessGrowth #MarketingOnline #LeadGen #InternetMarketing #SEOStrategy #DigitalAdvertising #KeywordResearch #SEOservices #LeadGeneration #SEOExpert #OnlineMarketing #ContentMarketing #SocialMediaMarketing #SEOStrategy #MarketingTips #DigitalStrategy #MarketingExpert
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🚀 𝗚𝗲𝘁 𝗧𝗼𝗽 𝗟𝗲𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: 𝗬𝗼𝘂𝗿 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲! 🔥 Are you ready to turn your LinkedIn connections into quality leads? 🎯 As a digital marketer, I’ve seen firsthand how LinkedIn can be a goldmine for generating top-tier leads if used effectively. Here are some tips to maximize your LinkedIn potential: 1️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: First impressions matter! Make sure your profile highlights your skills and expertise clearly. 2️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆: Engage with your network through meaningful comments, posts, and messages. Building relationships is key! 3️⃣ 𝗨𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀: Target your audience with laser precision using LinkedIn’s advanced ad features. 4️⃣𝗖𝗿𝗲𝗮𝘁𝗲 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Post content that educates, informs, and adds value to your audience. 5️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘂𝗽𝘀: Join industry-relevant groups to network with potential clients and prospects. ✨ Start implementing these strategies and watch your leads grow! 💼 #LinkedInLeads #LeadGeneration #B2BMarketing #DigitalMarketing #SEO #SocialSelling #ContentStrategy #BusinessGrowth What’s your top strategy for generating leads on LinkedIn? Let’s discuss in the comments! 💬
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𝐓𝐨𝐩 𝟕 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐋𝐞𝐚𝐝𝐬 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 🚀 𝟏. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Ensure your LinkedIn profile and website mirror each other in design and messaging. Consistent branding builds trust and makes the transition from LinkedIn to your website seamless. 📚 𝟐. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐊𝐢𝐧𝐠 Create engaging, valuable content that resonates with your audience. Use strong CTAs in your LinkedIn posts to direct readers to your website for more detailed information or special offers. 🔗 𝟑. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐋𝐢𝐧𝐤𝐬 Maximize the use of website links in your LinkedIn profile summary, experience sections, and featured content. These links should guide visitors effortlessly to relevant pages on your website. 📝 𝟒. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧 𝐅𝐨𝐫𝐦𝐬 Utilize LinkedIn Lead Gen Forms to capture potential leads directly within the platform. These forms are a low-friction way to gather contact information and drive traffic to your website. 💬 𝟓. 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐊𝐞𝐲 Actively engage with your network by commenting on posts, participating in groups, and sharing valuable insights. This keeps you top-of-mind and encourages your connections to visit your website. 📊 𝟔. 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐚𝐧𝐝 𝐀𝐝𝐚𝐩𝐭 Continuously monitor the performance of your LinkedIn activities using tools like Google Analytics. Identify what drives traffic to your website and refine your strategy accordingly. 📄 𝟕. 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 An optimized LinkedIn profile is crucial for attracting and converting leads. Use a checklist to ensure every element of your profile is fine-tuned for maximum impact. LinkedIn Profile Checklist 👉 https://lnkd.in/dUzWmZM6.
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🚀 𝗚𝗲𝘁 𝗧𝗼𝗽 𝗟𝗲𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻: 𝗬𝗼𝘂𝗿 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗚𝘂𝗶𝗱𝗲! 🔥 Are you ready to turn your LinkedIn connections into quality leads? 🎯 As a digital marketer, I’ve seen firsthand how LinkedIn can be a goldmine for generating top-tier leads if used effectively. Here are some tips to maximize your LinkedIn potential: 1️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗣𝗿𝗼𝗳𝗶𝗹𝗲: First impressions matter! Make sure your profile highlights your skills and expertise clearly. 2️⃣ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆: Engage with your network through meaningful comments, posts, and messages. Building relationships is key! 3️⃣ 𝗨𝘀𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀: Target your audience with laser precision using LinkedIn’s advanced ad features. 4️⃣𝗖𝗿𝗲𝗮𝘁𝗲 𝗩𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Post content that educates, informs, and adds value to your audience. 5️⃣ 𝗟𝗲𝘃𝗲𝗿𝗮𝗴𝗲 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗚𝗿𝗼𝘂𝗽𝘀: Join industry-relevant groups to network with potential clients and prospects. ✨ Start implementing these strategies and watch your leads grow! 💼 #LinkedInLeads #LeadGeneration #B2BMarketing #DigitalMarketing #SEO #SocialSelling #ContentStrategy #BusinessGrowth What’s your top strategy for generating leads on LinkedIn? Let’s discuss in the comments! 💬
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There is no thumb-rule to revenue growth, but cash-flow will always be the king. Some founders found SEO as their revenue driver, Some built cold outreach as their revenue driver, Some created a great ROI out of events and webinars, Some even made great progress with paid ads. Which is why you come across so many people saying why a specific channel or strategy is the best. In real, there is not exactly, anything as the best strategy, because it all depends on how you read the market and execute the strategy. Plus, positioning matters a lot too. So what exactly we are looking at currently is an unpredictable market, and understanding a fact that no strategy is best nor any strategy is unworthy. It is all about putting all of your synergies into building your next revenue engine. An engine that potentially drives your business to higher profits, and outperform the competitors. It could be with webinars and events, or SEO, or Cold Outreach, or Paid Ads, or Partnerships. Find an expert who has done it, and seek their help to build that engine. Or, identify the strengths in your current team, and start leveraging those, to build an audience and pipeline. In the digital age, most of us have skills like - 1. Image / visual creation, or 2. Writing, or 3. Educative Video Recording, or 4. Cracking conversations on social media 5. Etc If you focus on how to connect with you prospects and engage them, then you don't need else anyone (to an extent) to build your revenue engine. All you need is the right action and learning from the failures. #B2BSales #B2BGrowth
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𝐓𝐨𝐩 𝟕 𝐋𝐞𝐬𝐬𝐨𝐧𝐬 𝐋𝐞𝐚𝐫𝐧𝐞𝐝: 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐋𝐞𝐚𝐝𝐬 𝐭𝐨 𝐘𝐨𝐮𝐫 𝐖𝐞𝐛𝐬𝐢𝐭𝐞 🚀 𝟏. 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐁𝐫𝐚𝐧𝐝𝐢𝐧𝐠 𝐌𝐚𝐭𝐭𝐞𝐫𝐬 Ensure your LinkedIn profile and website mirror each other in design and messaging. Consistent branding builds trust and makes the transition from LinkedIn to your website seamless. 📚 𝟐. 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐢𝐬 𝐊𝐢𝐧𝐠 Create engaging, valuable content that resonates with your audience. Use strong CTAs in your LinkedIn posts to direct readers to your website for more detailed information or special offers. 🔗 𝟑. 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐞 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐋𝐢𝐧𝐤𝐬 Maximize the use of website links in your LinkedIn profile summary, experience sections, and featured content. These links should guide visitors effortlessly to relevant pages on your website. 📝 𝟒. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧 𝐅𝐨𝐫𝐦𝐬 Utilize LinkedIn Lead Gen Forms to capture potential leads directly within the platform. These forms are a low-friction way to gather contact information and drive traffic to your website. 💬 𝟓. 𝐑𝐞𝐠𝐮𝐥𝐚𝐫 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐬 𝐊𝐞𝐲 Actively engage with your network by commenting on posts, participating in groups, and sharing valuable insights. This keeps you top-of-mind and encourages your connections to visit your website. 📊 𝟔. 𝐀𝐧𝐚𝐥𝐲𝐳𝐞 𝐚𝐧𝐝 𝐀𝐝𝐚𝐩𝐭 Continuously monitor the performance of your LinkedIn activities using tools like Google Analytics. Identify what drives traffic to your website and refine your strategy accordingly. 📄 𝟕. 𝐔𝐬𝐞 𝐭𝐡𝐞 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐎𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧 𝐂𝐡𝐞𝐜𝐤𝐥𝐢𝐬𝐭 An optimized LinkedIn profile is crucial for attracting and converting leads. Use a checklist to ensure every element of your profile is fine-tuned for maximum impact. LinkedIn Profile Checklist 👉 https://lnkd.in/dwfWZHVm.
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Are you struggling to find qualified leads and close deals? LinkedIn might be the secret weapon you've been overlooking! This article from Social Media Examiner dives into powerful strategies to turn LinkedIn into a goldmine for B2B sales. Here are some of the highlights you'll find: • Target the right audience: Go beyond random connections. Discover how to leverage LinkedIn's advanced search to find decision-makers at your ideal companies. • Become a thought leader: Don't just sell; build trust and credibility! Learn how to create valuable content that positions you as an expert and attracts potential customers. • The power of connection: Build genuine relationships with prospects. Social Media Examiner provides tips on crafting personalized outreach messages that get noticed. Stop feeling like you're shouting into the void! Let LinkedIn help you connect with the right people and take your sales to the next level. Ready to learn more? Check out the full article: https://rpb.li/Ol9y Enjoying our content? Looking to make some marketing changes? Visit us at: https://lnkd.in/gg5ZdgGN #CyberSmartDigital #DigitalMarketing #SEO #SEOstrategy #WebsiteDesign #SearchEngineOptimization #PaidAdvertising #EmailMarketing #SocialMediaMarketing #eCommerce #ReputationManagement #CompetitorAnalysis #CompetitiveAnalysis #ContentMarketing #InboundMarketing #ContentStrategy #VoiceSearch #MobileMarketing #GoogleAds #VideoMarketing #GoogleMyBusiness #PPC #GoogleLeads #DigitalTransformation #AI #MarketingStrategy #DigitalStrategy #LinkedInSales #SocialSelling #B2BMarketing
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𝟴 𝗦𝘁𝗲𝗽𝘀 𝘁𝗼 𝗧𝘂𝗿𝗻 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗶𝗻𝘁𝗼 𝗟𝗼𝘆𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 ✅ 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿: This is the stage where potential customers first learn about your existence. Techniques like digital advertising, SEO, and social media marketing help create initial exposure. ✅ 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Once aware, prospects need engaging content to start building a relationship with your brand. This can include blog posts, videos, and social media interactions that provide value and entertain. ✅ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲: Here, you capture contact information through lead magnets like webinars, free samples, or newsletters, turning prospects into subscribers. ✅ 𝗖𝗼𝗻𝘃𝗲𝗿𝘁: At this stage, the goal is to turn subscribers into paying customers with low-risk, entry-point offers. This could be a discounted service or a small product purchase. ✅ 𝗗𝗲𝗹𝗶𝗴𝗵𝘁: Make sure the initial purchase is satisfying and delightful, exceeding customer expectations. Follow-ups and onboarding emails can enhance this experience. ✅ 𝗨𝗽𝘀𝗲𝗹𝗹: Once customers are happy, offer them additional products or services, leading to repeat purchases and higher-value transactions. ✅ 𝗔𝗱𝘃𝗼𝗰𝗮𝘁𝗲: Happy customers often become advocates, sharing positive experiences when prompted. Encourage reviews, testimonials, and user-generated content. ✅ 𝗣𝗿𝗼𝗺𝗼𝘁𝗲: Finally, turn advocates into active promoters. Referral programs and incentives can motivate them to spread the word about your brand, driving new leads into the discovery stage. By guiding customers intentionally through these stages, businesses can build lasting relationships, drive more sales, and create a community of loyal promoters. #codener #marketingstrategy #seoservices #marketingtips #socialmediamarketing #SMM #seo #DigitalMarketing #seotips #socialmediatips #businessstrategy #businesssuccess #strategicthinking #seooptimization #socialmedia
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𝐇𝐨𝐰 𝐝𝐢𝐝 𝐲𝐨𝐮 𝐠𝐞𝐭 𝐲𝐨𝐮𝐫 𝐥𝐞𝐚𝐝𝐬? 𝐓𝐡𝐫𝐨𝐮𝐠𝐡 𝐜𝐨𝐥𝐝 𝐞𝐦𝐚𝐢𝐥, 𝐬𝐡𝐨𝐰𝐢n𝐠 𝐮𝐩 𝐢n 𝐩𝐞𝐫𝐬𝐨n, 𝐨𝐫 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚? 𝐇𝐨𝐰 𝐞𝐱𝐚𝐜𝐭𝐥𝐲? This was a question I was asked….how I have been generating leads from international clients for myself over the years. And there is no special or magical trick that I did. All I did was: 🔥Join relevant groups where my target audience lies, 🔥Post relevant value-add content on my profile 🔥 Post value-added, informational posts in the group 🔥Comment knowledgeably and authoritatively 🔥And of course, through referrals. And I did all this without completing any social media marketing or digital marketing course as when I started out 23 years back there weren’t so many such courses. And without any ads, CRMs, funnels, or even websites. I learned and implemented everything using logic and common sense. The same practical strategies work even today, which I speak about, and offer through my consultations. Tried and tested organic lead generation strategies that work. :-) #digitalmarketing #copywriter #personalbranding #consultant #targetaudience #backofyourhand #ebookcreation
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Hey, small business owners! Stop wasting your social media following by posting boring content. Follow these three steps to convert followers into revenue. 1. Stop posting about your next trade show and start posting content that positions you or your company as experts, like daily industry tips or video guides about turning your social media followers into revenue. 2. Generate leads effectively by crafting targeted posts offering access to lead generators (content people hand their email over in exchange for.) Alternatively, integrate them as a compelling call to action in your educational posts. 3. Automate the process by using a CRM. Your lead generators will help you collect prospect emails, but you don't want to spend ages turning them into solid leads. Use forms and automated emails to keep your audience interested, and use direct calls to action, asking them to schedule meetings with you directly. ---------------------- Do you need help to turn your social media followers into a revenue-generating machine? Click the link below to download our B2B Marketing System Blueprint and create a marketing system that maximizes your company's growth. https://lnkd.in/dM2d96ph
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Managing Director of Hybrid Anchor
1moAgree, leads have to be the metric to track, I do think reach is important for the brand awareness though. It's a good way of seeing if your content is landing.