Brian Martin Chebukaka’s Post

#Till2OnlineBiz Excited to share that tappi has partnered with Safaricom PLC's M-PESA for Business to digitize 650,000 businesses across Kenya! As the first-ever mini-app partner on the M-PESA Business app, we are helping merchants build their online presence to be found, collect verified reviews to be trusted, and connect with more customers to buy and grow their business. This partnership is all about bringing trust and credibility to the forefront of Africa’s SME industry – transforming the M-PESA till number into a full-scale online business. As the World Economic Forum highlights, building "digital trust" is key to unlocking trillions in economic opportunities globally. We’re proud to be driving that momentum right here in Africa alongside strategic partners like Safaricom. https://lnkd.in/dVabPYHw #Till2OnlineBiz #gettappi

Thrilled to announce that tappi has teamed up with Safaricom PLC 's M-PESA for Business to empower 650,000 businesses across Kenya! As the very first mini-app partner on the M-PESA Business app, we’re equipping merchants with the tools to establish a strong online presence, gather verified reviews, and connect with customers to boost growth. This partnership is a game-changer for Africa’s SME landscape, turning the M-PESA till number into a full-fledged digital storefront. As highlighted by the World Economic Forum, 'digital trust' is the gateway to unlocking trillions in global economic opportunities—and we’re proud to be at the forefront of that transformation here in Africa, alongside visionary partners like Safaricom. For Ksh.1,350, merchants will receive access to a free webpage, 50 WhatsApp reviews, which will be integrated into the merchant’s websites, as well as 250 Bulk SMS Marketing Credits. All M-PESA till owners will enjoy these benefits and more to come in efforts to digitize trust and grow their business by signing up on the MPESA business app. https://lnkd.in/dvGP3Nuq #Till2OnlineBiz

ONDC Rolls Out Saarthi To Help Businesses Build Customised Buyer Apps Saarthi App Launch: Open Network For Digital Commerce (ONDC) introduced the multilingual Saarthi app, powered by BHASHINI, to help businesses build customized buyer-side apps, starting with five languages and expanding to 22. Language Inclusivity: The Saarthi app aims to break down language barriers, promoting wider engagement by supporting Hindi, English, Marathi, Bangla, Tamil, and more languages in the future. ONDC's Expansion: ONDC is diversifying its offerings, venturing into fintech with credit offerings and planning to launch insurance, mutual funds, and credit card products soon. Leadership Update: Former Telecom Regulatory Authority of India(TRAI) chairman R S Sharma has joined ONDC as the non-executive chairperson to guide its strategic expansion. Ecommerce Growth: ONDC has expanded to 611 cities with 111 network participants, recently surpassing 12 Mn monthly ecommerce transactions, including 4.4 Mn in mobility. Read More: https://lnkd.in/gaC5P2ij

PayU's 'You're Welcome' campaign unveils the invisible backbone of digital payments. PayU launches a campaign that highlights its vital yet unseen role in digital payments. Abhijit Avasthi Sideways Consulting #IMPACT #IMPACTMagazine #PayU #SidewaysConsulting #AdvertisingCampain #YouAreWelcome #Digitalpayments

More Southeast Asian fintech firms are aiming to develop super apps. These apps integrate a variety of services, such as e-payments, online shopping, and ride-hailing, into a single platform. This trend is driven by consumer preference for convenience and the ability to access multiple services through one app. Companies like Tencent are leading this movement by offering platforms that help businesses create their own super apps. https://lnkd.in/gS6GBQ4P

Exciting insights from Gituku Kirika, on CNBC Africa feature about unleashing Africa's e-commerce potential. In an enlightening chat, Gituku explores the rapid rise of #instantpayments and the pivotal role they play in enhancing financial inclusion across the continent. But there’s a hurdle: the existing payment systems lack connectivity. What’s the fix? More collaboration to build a unified infrastructure that supports e-commerce growth. Wondering how these advancements could reshape Africa's financial and digital landscape? Dive into the full discussion here https://shorturl.at/kFGyF . #FinancialInclusion

𝐓𝐡𝐞 𝐇𝐢𝐝𝐝𝐞𝐧 𝐄𝐝𝐠𝐞: 𝐖𝐡𝐲 𝐔𝐗 & 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫 𝐒𝐭𝐢𝐜𝐤𝐢𝐧𝐞𝐬𝐬 𝐓𝐫𝐮𝐦𝐩 𝐏𝐫𝐢𝐜𝐞 𝐂𝐮𝐭𝐬 𝐢𝐧 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐚𝐲𝐦𝐞𝐧𝐭𝐬  In the dynamic landscapes of digital payments across the globe, the race to the bottom on pricing is a familiar game. But here's the secret weapon many overlook : C𝒐𝒏𝒔𝒖𝒎𝒆𝒓 𝒔𝒕𝒊𝒄𝒌𝒊𝒏𝒆𝒔𝒔 𝒂𝒏𝒅 𝒂 𝒔𝒕𝒆𝒍𝒍𝒂𝒓 𝒖𝒔𝒆𝒓 𝒆𝒙𝒑𝒆𝒓𝒊𝒆𝒏𝒄𝒆 (𝑼𝑿). Let's face it, a marginally cheaper service in Singapore or Rio de Janeiro won't guarantee user loyalty. Here's why prioritizing UX and fostering consumer stickiness is the key to sustainable success in some regions: --------------------------------------------------------------------------- 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐥𝐞𝐬𝐬 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐊𝐢𝐧𝐠: A smooth, intuitive experience keeps users coming back. Think of Thailand's TrueMoney Wallet, allowing seamless QR code payments at local vendors [1]. Latin America's Mercado Pago offers a user-friendly app for bill payments and in-store purchases, all within a few taps [2]. Egypt's Instapay takes it a step further by enabling secure money transfers directly through a linked bank account, eliminating the need for cash or lengthy bank details [3]. This builds trust and makes your platform a 𝐠𝐨-𝐭𝐨 𝐜𝐡𝐨𝐢𝐜𝐞. 𝐕𝐚𝐥𝐮𝐞 𝐁𝐞𝐲𝐨𝐧𝐝 𝐏𝐫𝐢𝐜𝐞: Focus on offering value-added services that enhance the user experience. For example, Brazil's Nubank goes beyond payments with its innovative budgeting tools and personalized financial management features [4]. These features become reasons for users to choose your platform, even if it costs slightly more. 𝐒𝐭𝐢𝐜𝐤𝐲 𝐛𝐲 𝐃𝐞𝐬𝐢𝐠𝐧: Create an ecosystem that keeps users engaged. Look at India's Paytm, which gamifies transactions with cashback points and reward programs [5]. Argentina's Mercado Libre integrates their Mercado Pago wallet seamlessly, offering exclusive discounts and loyalty tiers for frequent users [2]. The more ingrained your platform becomes in their daily lives, the less likely they are to switch for a small price difference. 𝐓𝐡𝐞 𝐁𝐨𝐭𝐭𝐨𝐦 𝐋𝐢𝐧𝐞: Don't get caught in the price-cutting trap. Invest in building a user-centric platform that fosters loyalty. By prioritizing a frictionless UX and offering value-added services, you'll create a "sticky" experience that keeps users engaged and encourages them to embrace your premium offerings, even if they cost a bit more. ----------------------------------------------------------------------------- 𝐐𝐮𝐞𝐬𝐭𝐢𝐨𝐧: What's the one feature a digital payment platform MUST have to win your loyalty, beyond just transaction fees? Share your thoughts in the comments! #digitalpayments #fintech #UX #consumerstickiness #customerloyalty  

#superapps are already prevalent in #china and elsewhere in #asia, where they have proved #transformative in the development of #ecommerce, but can they ultimately become an influence on #european or #USA #retail? Find out more with the latest blog from #Kantar #RetailIQ...

𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬 𝐟𝐨𝐫 𝐃𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐬 - 𝐖𝐡𝐚𝐭 𝐑𝐞𝐚𝐥𝐥𝐲 𝐇𝐚𝐩𝐩𝐞𝐧𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐭𝐡𝐞 𝐒𝐜𝐞𝐧𝐞𝐬? Meet 𝐌𝐞𝐞𝐫𝐚 and 𝐀𝐫𝐣𝐮𝐧—two visionary product leaders stepping into uncharted territories with high hopes. But as their dreams of global success unfold, unexpected roadblocks demand sharp market understanding and deep user insights. 𝐌𝐞𝐞𝐫𝐚: Launching her video app in Africa, she faces constant complaints about slow downloads and high data costs. Frustrated users leave bad reviews. 𝐀𝐫𝐣𝐮𝐧: Localizing a payments app for Southeast Asia, his team is blindsided when users refuse to trust the platform, citing unfamiliar features and payment options. For both, failure isn’t just about losing users — 𝑖𝑡’𝑠 𝑎𝑏𝑜𝑢𝑡 𝑙𝑜𝑠𝑖𝑛𝑔 𝑐𝑟𝑒𝑑𝑖𝑏𝑖𝑙𝑖𝑡𝑦. 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐭𝐨 𝐓𝐮𝐫𝐧𝐢𝐧𝐠 𝐏𝐨𝐢𝐧𝐭 Eager to find solutions, both leaders immerse themselves in their local markets, conducting user sessions with local partners. These interactions reveal key insights that reshape their strategies. 𝐌𝐞𝐞𝐫𝐚: • A focus group in Nairobi shows that 70% of users avoid her app due to high data consumption, with costs consuming up to 10% of monthly income for many. • Discussions with a telecom partner reveal that 50% of users rely on discounted, off-peak data plans (11 PM–5 AM) due to unreliable internet access. • Teachers in rural Ghana highlight the need for offline, shareable video content, as 80% of schools lack consistent internet access. Armed with these insights, Meera’s team introduces offline downloads, data-saving features, and telecom partnerships for subsidized access. Slowly, users return—and stay. 𝐀𝐫𝐣𝐮𝐧: • A usability test in Bangkok shows 60% of users abandon registration due to its complexity, preferring simpler, one-step setups. • Merchants in Jakarta express frustration over the lack of QR payment support, used by 70% of micro and small businesses. • Financial partners in Manila note that 50% of transactions rely on cash-on-delivery, with 65% of consumers trusting COD over digital payments due to fraud concerns. Arjun’s team redesigns the app with QR payments, streamlined onboarding, and COD support, earning user trust and boosting adoption. 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲 Success in new markets isn’t about copying what worked elsewhere—it’s about deeply understanding users, their challenges, and unique contexts. By listening with intent and solving real problems, Meera and Arjun unlocked new opportunities and long-term impact. Their journeys remind us: 𝑡𝑟𝑢𝑒 𝑖𝑚𝑝𝑎𝑐𝑡 𝑏𝑒𝑔𝑖𝑛𝑠 𝑤𝑖𝑡𝘩 𝑚𝑒𝑒𝑡𝑖𝑛𝑔 𝑢𝑠𝑒𝑟𝑠 𝑤𝘩𝑒𝑟𝑒 𝑡𝘩𝑒𝑦 𝑎𝑟𝑒, 𝘩𝑒𝑎𝑟𝑖𝑛𝑔 𝑡𝘩𝑒𝑖𝑟 𝑠𝑡𝑜𝑟𝑖𝑒𝑠, 𝑎𝑛𝑑 𝑐𝑟𝑎𝑓𝑡𝑖𝑛𝑔 𝑠𝑜𝑙𝑢𝑡𝑖𝑜𝑛𝑠 𝑡𝘩𝑎𝑡 𝑡𝑟𝑢𝑙𝑦 𝑟𝑒𝑠𝑜𝑛𝑎𝑡𝑒. 🌟 #GlobalProductStrategy #GlobalMarkets #UserFirstDesign #MarketAdaptation #BehindTheScenes #ProductInnovation