Brett Wickard’s Post

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Founder and CEO @ FieldStack | Retail Growth Advisor

Here’s how #AI allows us to communicate online in a way that matches what happens in stores 👇    Imagine asking a retail associate for help finding a product. You wouldn’t say, “waterproof mascara black.” You might say something like this instead, “I’m looking for mascara that doesn’t smudge.” These are the types of conversations that retailers are looking to replicate online. Walmart CEO Doug McMillon shares an example of how this is already working for them. The brand’s most popular search in February was “help me buy a Valentine’s Day gift.” The result was a curated list of Valentine’s gifts like flowers, candy, and jewelry.  As we introduce more AI into the retail world, it’s more important than ever that each touch point is humanized. It must interact with customers how they expect it to – like communicating naturally with a search engine the way you would in a store. Walmart is at the forefront of generative AI for retail and I’m personally excited to see how this unfolds for them!  #generativeai #retailtrends #tech #retail 

How Walmart is using generative AI

How Walmart is using generative AI

retaildive.com

Jennifer Yoder

Customer Success Manager, B2B SaaS Experience | Consultant, Shopify CX Agency Experience | I Bring White Glove to Startups | Ecommerce & Retail Tech Expertise

6mo

What a great use of generative AI, Brett Wickard—thanks for sharing! Walmart definitely has a head start here, with an extensive dataset, although that takes time to deploy an AI model that’s trained. Have you heard of anyone independently bringing this to market?

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