Brett Stone’s Post

🚀 Are You Leaving Money on the Table? 🚀 As a small business, SMS marketing could be the game-changer you’re missing out on! 📱 With open rates around 98% and instant reach, it’s time to ask yourself—are you making the most of your marketing channels? Dive into our latest blog to discover how SMS marketing can drive sales, boost engagement, and keep your business ahead of the competition. Don’t let these opportunities slip away! 💡 https://lnkd.in/gt6Sgr44 Read more 👉 https://lnkd.in/gtRpt3QN #SMSMarketing #SmallBusinessTips #MarketingStrategy #MacInnisMarketing #DigitalMarketing

What do you find yourself grrrrrring at? If you use 2 factor authentication with Mailchimp you may make grrrrrr noises like me. For some reason Mailchimp don’t automatically have the cursor flashing in the ‘add your verification code’ box, like every other website I use it on. I inevitably type my code and then wonder why I’m still not logged in. Surely it isn’t a big deal to make this change to functionality? It is simple steps like this that can leave customers considering going elsewhere. Improving Customer Experience is all about making tiny changes that make a big difference, not the big WOW moments. #customerjourneymapping #customerexperience #customerlove

If your email open rates are inflated like everyone elses, it's probably because machines are opening your emails, not real humans. For this reason, it's important to filter out any data that is not REAL. Here's how to do that in Mailchimp ⬇️⬇️ Intuit Mailchimp just released the ability to use the Apple MPP filter to remove all machines from your data when reporting.

Noticed an uptick in our #mailchimp newsletters signups. Started digging. Turned out most were coming from data centers like #amazon or #microsoft, seemingly valid emails with real domains, yet questionable engagement (like dozens of clicks on the same link within a second). While we certainly like seeing our newsletters grow that looks rather #fishy.. Trying to understand the reasons behind this. What would anyone gain by ballooning our newsletters like this? Mailchimp boosting their revenues lol :) ?? #emailmarketing #digitalmarketing #marketing #outreach #marketingstrategy

🚀 Exciting Update for CampaignKit Users! 🚀 We’re thrilled to announce that we’ve enhanced our disposable domain detection feature! Over 100,000 new domains have been imported into our disposable domain list, significantly improving the accuracy of our email verification process. This means you can look forward to: ✅ Increased accuracy in identifying invalid addresses ✅ Better deliverability by protecting your sender reputation We're committed to helping you maintain cleaner, more reliable email lists. If you have any questions, don’t hesitate to reach out! #EmailMarketing #EmailVerification #CampaignKit #Updates

The countdown is on! Less than 48 hours left to lock in 20% off your annual beehiiv subscription. Don’t miss out if you've been thinking about upgrading your subscription or starting a new newsletter/email marketing campaign! Sign up today: https://lnkd.in/gkZki3id #beehiiv #emailmarketing #newsletters

Buried in Mailchimp reports? 🥴 Let Swydo dig you out. Monitor KPIs and metrics for email campaigns, create custom widgets, and save loads of time. Plus, once you create a widget, you can save and copy it for other clients. Yes, that's possible. Make reporting a breeze with Swydo and get back to what you love — https://swy.do/mYrwuLPB2

Here’s how a financial services company got a 22% email open rate... And saved over $135K. They wanted to provide guidance to clients during uncertain economic times. And with BrandMuscle’s platform, they ran a two-month-long personalized email campaign using marketing templates. These emails went out to 24K recipients and achieved a 22% open rate. Want to get the full story? It's all right here: https://lnkd.in/gGyfQZje

Things I learnt at Intuit Mailchimp's From Here: To There conference from spending time with these beautiful people 👇 NOT from the talks... 1. Referrals don’t have to be difficult (📧 Shaun Reynolds 🎯 can whip up a spreadsheet in 5 mins) 2. If you can see the potential in an event don’t wait on someone else to do it, create it yourself 3. Paracetamol has a different name in the US 4. Eating wraps for lunch while chatting with an executive is messy and awkward 5. Tags in Mailchimp surveys are playing up again (in some accounts) 6. Organic, value-led marketing is alive and well Donna Duggan Kim DarragonRobin AdamsNigel Davey Claire Witz Edward Kay Elizabeth Seymour

Here's a quick way to boost your email deliverability within 7 days... Push out a separate set of 3-4 campaign emails to only those subscribers with the highest engagement rate on your list. Eventually what it'll do is give a signal to Google about how engaged your list is. This sudden push in click rates would be enough to give a quick boost to your overall email deliverability within 7 days. Later on, you can return to mailing segments as usual.