Brett Samurin’s Post

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Director of Global Strategic Sales

⚡ POWER UP: SALES ABM BUY-IN ⚡ Want your ABM strategy to be successful? The key is strong alignment between marketing and sales. During a #LevelUp webinar, experts Nancy Naretto from QAD, Nate Spurgess from Service Express, and 6sense's own Mac Conn shared their tips to get ABM buy-in from sales: ➡️ Find an executive champion. ➡️ Loop in sales from the start and collaborate. ➡️ Prove success with the data to back it up. ➡️ Leverage tech (like 6sense) that helps prioritize sales activity and enhances an existing tech stack. Keep reading for more takeaways from this webinar: https://okt.to/mXisRc

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