Brett Kobie’s Post

“There’s no fuckin’ way we can pitch that!!” 😱 Creativity does sadly have its limits, and often those limits are simply what clients and creative directors are willing to sign-off. We think it’s a massive shame that these completely unbridled, crazy, and often hilarious creative ideas never get to see the light of day; so the absolutely brilliant Joanna Rammell has been scurrying away to launch… 💡 The Briefless Brief: An unrestricted outlet for PRs and creatives to pitch the ideas you so wanted to see brought to life but never made it out of the ideation session. Every month the Evoluted PR team will be releasing a new brief with a 72-hour window to submit your most creative response - no restrictions, no limits, and no big red stamp of disapproval. Our first brief is for The North Face targeting London commuters / office workers. That’s it. That’s the brief. Proper excited to see what comes out of this series as it develops. Head over to the Evoluted | Certified B Corp™ profile for more info on #TheBrieflessBrief (Complete wasted potential however with the example they created for Durex x Werthers tho 😂)

Avoid the Agency "Hit & Run" The Scene: You have a new business strategy, new comms mandate. → A fresh chapter, exciting challenges ahead. You're looking for a new agency partner. BIG decision. PART 1: The Hit Agency arrives for the pitch with bells on.  → Full court press, all hands on deck, the up-all-night deck is ready. - The President shows up.  - The Creative Director is pumped.  - The Managing Director, SVP, VP are on point. The agency nails it, awesome presentation.  → You select the agency. Party, party, party. Let’s go! PART 2: The Run Fast forward... A junior associate is running the account.  → And juggling 5 other clients, too. The account team has limited experience in your industry. They're out of their depth. Senior folks move to the next pitch.  → Only to be seen again when there’s a problem or a budget discussion. - Service deteriorates - Work quality diminishes - The relationship capsizes Part 3: The Aftermath You’re back where you started. But still need smart senior counsel and capable hands. Back to the drawing board. # # The End ## It’s easy to choose the agency everyone knows. Or be wowed by the glossy presentation and parade of senior titles. But it doesn't mean it's the right agency for you. There's a lot of excellent choice in the market right now: - Senior consultants - Boutique agencies - Creative partnership models Top-shelf service without the sticker shock. So, make sure you do your homework: - What’s does the specific team look like?  - What experience do they have in X industry?  - How many clients are they currently supporting?  - What’s the support level if my budget or scope shifts? Remember: External partners are an extension of your team/brand. Choose wisely.

There’s a lot that lawyers and PR pros have in common which is why Nuala Walsh’s perspective isn’t far off when it comes to effectively communicating. Storytelling, emotion, accuracy, & reputation - all key things that we practice and preach to clients. #PRTips #Communication https://bit.ly/3QRrXdI

Let's talk about agency case studies for a minute. Why is it that so many agencies struggle to bring their work to life? You nail the first section, setting the context and describing the client's challenges. You draw me in with an intriguing insight and a big idea to solve the client's business problem. And then the story falls flat. (Or you gloss over the work you actually did to make the idea real and skip right to results.) Huh? On this Just Ask Jody, I’ll give you my theory why it can be hard to bring the tactics to life and offer you a few ideas to keep your audience dazzled. (Link in comments)

Traditional agencies with siloed departments are hemorrhaging efficiency. They are delivering a fractured client experience. Here's why it's time to break down the walls: Each department operates in its own bubble. It hoards information relevant to other teams. This secrecy leads to delays, redundant work, and missed opportunities. This overall hinders holistic client approach. When problems arise, siloed teams point fingers at each other. They do not work together. As a result, clients get caught in the crossfire. They get frustrated by the lack of accountability and clear direction. Imagine a client campaign with a dazzling creative concept but a clunky user experience. Silos prevent teams from seeing the bigger picture. This results in a disjointed experience that fails to impress. Hence, it's time to dismantle these silos. The 3 cornerstones of a successful agency are : Integrated teams, open communication, and a shared vision. And of course, a happy client. What are your thoughts here?

#ExperienceDiary A Personal Lesson in Client Management: When Ego Meets Reality I still remember the day when a client's overconfidence left me stunned. We were launching their new department, and they assured me that their "excellent media connections" would secure ample coverage. I trusted their words, but the outcome was a harsh reminder that personal relationships alone can't guarantee success. The Letdown As the event unfolded, some invited media representatives failed to show up. Meanwhile, our GLOOCAL COMMUNICATIONS tireless efforts brought in quality media coverage, including photographers, reporters, and YouTubers. But the client refused to acknowledge our contribution, insisting that their personal invites were the sole reason for the media presence. A Mix of Frustration and Reflection I felt frustrated, undervalued, and questioned my team's capabilities. But as I reflected on the experience, I realized that: *Assumptions can be detrimental*. *Clear communication is key*. *Domain expertise trumps personal connections*. The Takeaway This experience taught me to: Set clear expectations. Establish measurable objectives. Demonstrate the value of agency expertise. Educate clients on the power of strategic planning. A Message to Fellow Professionals Don't let someone's ego undermine your expertise. Stand firm, showcase your capabilities, and deliver exceptional results. Remember, personal connections may open doors, but it's our strategic expertise that drives real success. Has anyone faced a similar experience? Share your stories! #ClientManagement #CommunicationExpert #PersonalExperience #LessonsLearned #ProfessionalGrowth #gloocalcommunications #mediarelations #domainexpert #publicrelationsbeyondrelations

Use Cases of Image Consulting in Personal Branding In today's professional world, image consulting is a game-changer for building a powerful personal brand. Here are some practical use cases across industries: 🔹Corporate Executives: Image consultants help executives refine their non-verbal communication to project leadership.This alignment helps them command respect in meetings, presentations, and public appearances. 🔹 Public Speakers & Thought Leaders: Image consultants work with speakers to ensure their physical appearance matches the energy of their message, making them more engaging and memorable on stage. 🔹 Media & Entertainment Professionals: In industries where image is everything, consistency is key. Celebrities and TV personalities work with image consultants to maintain a cohesive look across events, photoshoots, and interviews, building a trustworthy and appealing public persona. 🔹 Politicians: Trust and credibility are built through how politicians present themselves. Image consultants craft their appearance to align with their political message, helping them connect with voters on a deeper level. 🔹 Real Estate Agents: First impressions matter in real estate. Image consultants help agents present a polished and professional appearance that builds trust with clients, giving them an edge in a highly competitive market. 🔹 Lawyers & Legal Professionals: Courtroom presence is vital. Image consultants refine how lawyers present themselves to ensure they project authority, credibility, and professionalism. Your personal brand is your biggest asset. Image consulting ensures you present the best version of yourself, tailored to your audience and professional goals. Feel free to connect for a personalized consultation! #PersonalBranding #ImageConsulting #Leadership #CorporateSuccess #PublicSpeaking #LegalProfessionals #RealEstateAgents #MediaProfessionals #FirstImpressionsMatter #LinkedInCommunity #CareerDevelopment #ConsultationAvailable

You know those cookie-cutter stories that companies love to repeat? Well, turns out, they're not working anymore. Here's what you need to do to capture attention that serves your business goals: https://lnkd.in/gmecD5Ag #communications #pr #publicrelations #corporateaffairs #storytelling

Crafting a press release that really makes an impact involves a lot of strategic planning. 💡 What are your top tips for creating a press release that catches the media's attention and drives results? 📝 What do you believe contributes to shaping an engaging narrative in a press release? 🎭 We'd love to hear your insights and experiences in crafting this vital communication tool! 💼 #PressRelease #MediaRelations #PublicRelations #ContentCreation #StrategicPlanning #Communication #PRtips #MediaTips #PressStrategy