Brett Stapper’s Post

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builder, investor, advisor

How did CHEQ pioneer the go-to-market security category and become a unicorn on track to hit $100M ARR? Here's what I learned from my conversation with Guy Tytunovich: → CHEQ capitalized on unexpected tailwinds: Accidentally aligned with the rising importance of go-to-market roles, boosting their category creation efforts. → CHEQ prepared for a marathon, not a sprint: Recognized category creation as a multi-year process, facing doubt "about ten times a day, every single day" for the first four years. → CHEQ prioritized product excellence: Built intuitive, high-impact products that clearly demonstrated value, making market education easier. → CHEQ aligned their sales team: Ensured every salesperson delivered the same category story, crucial for educating the market. → CHEQ recognized the importance of analyst relations: Initially underinvested in relationships with firms like Gartner and Forrester, but planned to correct this to drive broader market awareness. For founders looking to create their own category, listen to CHEQ CEO Guy Tytunovich on Behind the Category. https://lnkd.in/epVaepxT

CHEQ's journey is really impressive. Their approach to persistent growth and product excellence stands out. It’s fascinating how they turned challenges into opportunities. What's your take on building strong market narratives? Brett Stapper

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