Brent Dyer’s Post

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"Brent is mildly iconoclastic." Not sure whether I'm more upset by being called an iconoclast or by being called mild.

I'm pretty new to dealing with vendors, but it has been a baptism by fire for me. I probably spend close to half of my work time communicating with existing and prospective vendors, evaluating their products, and talking to my team about what is working, what isn't working, and what they would like to see. I'm not an expert yet by any measure. But I have learned one really valuable lesson: There are two kinds of vendors. The first type of vendor really wants to make a sale. Once they've made the sale, they focus on keeping your business—mostly by reacting to your dissatisfaction. The second type of vendor really wants to help you solve your problems, improve your operations, and make you a successful customer. Look for the second type of vendor. Avoid the first kind. #LegalOps #VendorManagement #BusinessSolutions #StrategicPartnerships #OperationalExcellence

Brent Dyer

"Brent is mildly iconoclastic." Not sure whether I'm more upset by being called an iconoclast or by being called mild.

3mo
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Jonathan Fennell

General Counsel | VP Compliance & HR | Corporate Secretary | former teacher and nonprofit executive | Girl Dad x3 | Clifton Strengths: Learner, Achiever, Developer, Ideation, Strategy

6mo

Transactional vs relational

Martin Kuntz

Attorney | In-house Legal Department Consultant at Thomson Reuters

6mo

The funny thing is the second group - seemingly less focused on money - gets, keeps, and grows their moneys. Transactions will get you a sale, but if you want a relationship, you may get less money up front, but you'll definitely get more in the long term.

Kevin Cohn

Chief Customer Officer at Brightflag | Legal Ops Advocate

6mo

Always speaking the truth

Jennifer Hamilton (Koger)

Chief Legal Officer at Exterro, Inc.

6mo

Brent Dyer - there is also a third type of vendor or should I say sales person who doesn’t seem to care about actually making the sale LOL

Sean West

Co-Founder @ Hence Technologies, Author of "Unruly" (Wiley 2025), Author @ geolegal.substack.com

6mo

Brent Dyer the trick as I see it is to not be a vendor but a partner and a leader. Vendors vend like a vending machine - money in, product out, call this number if it’s broken. If you instead invest in your clients’ success and invest in leading the industry to the next great ideas, then you and your clients win together.

Matt Margolis

Partner at Margolis PLLC | Fractional General Counsel & LegalTech Advisor

6mo

but what if i want to do both

Jessica Markowitz

President & COO of Paragon Legal delivering the best flex talent for your legal team | super annoying about playing pickleball | big fan of dogs | purposefully will have typos in my posts

6mo

Hoping to be the 2nd type every single day. But it takes effort and the right culture, incentives, values to make this universal across a company. It’s much easier said than done.

Jennifer Hamilton (Koger)

Chief Legal Officer at Exterro, Inc.

6mo

Brent Dyer time to pull out the email vendor test. Depending on how the vendor responds to the email questions, you’ll be able to tell the difference between all three.

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Bryan Campbell

CEO at Innovative Driven

6mo

Brent Dyer, One thing I've found that is interesting/challenging is our industry is not overly friendly to new-people-to-the-industry people. The first type of vendor you mention was how the "veterans" came up, myself included. One my of my hobbies is woodworking, and spending time with people who are successful in that space was one of the most impactful ways for me to realize the second vendor you describe is an evolution in business models for industries as competition increases and margins decrease.

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