Breathe PR’s Post

PR is a frequency medium. I’m not talking about being served the same pharma commercial 7 times while you’re binging “It’s Always Sunny on Philadelphia” on Hulu. I’m talking about dripping your message across broad national outlets, niche podcasts, LinkedIn comments, and more. No one outlet is going to tell your whole story. Even if it did, you’ll never get your whole target audience to pay attention to the same piece at the same time. That’s why we focus on Sustainable PR – the time between the tentpoles – to stay top of mind with media. It’s also why we go beyond media to tell a whole – and frequent – story about the value brands bring. #publicrelations #pr #strategy

7 ways to amplify your #PR efforts on #socialmedia: from #LinkedIn coverage to #Instagram graphics, #Twitter engagement to podcast relationships. Which platform do you find most effective for your PR strategy? #MarketingWithLove

How to target 100% of your ideal client - without social media. Raise your hand if you're investing 5+ hours per week into your social media presence, hoping to build your ideal audience. ➡️ Content creation ➡️ Connecting with DMs ➡️ Engaging with other people's content 🥵 All this time and energy... It's exhausting. 🥵 For a super tiny reach, if you don't open your wallet... It's frustrating. 🥵 Suuuuper slow growth... It's disheartening. But there's an easier way! Get yourself on podcasts that are consumed by your ideal client! 🎙️ You see, a podcast show has a very distinct ideal listener. And there are 𝘁𝗼𝗻𝘀 𝗼𝗳 𝘀𝗵𝗼𝘄𝘀 𝗼𝘂𝘁 𝘁𝗵𝗲𝗿𝗲 𝘄𝗵𝗼 𝗵𝗮𝘃𝗲 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝗼𝗿 𝗮 𝘃𝗲𝗿𝘆 𝘀𝗶𝗺𝗶𝗹𝗮𝗿 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁 𝘁𝗵𝗮𝗻 𝘆𝗼𝘂 𝗱𝗼. 🧨 Podcast listeners are INCREDIBLY DEDICATED to the show, and they trust the host that whoever they bring on, they are fabulous experts. 🧨 That means if listeners reach out to you, they are warm leads because they feel they know you because you’ve been in their ears for 30+ minutes! I pitched myself to Hannah McCormick, the host of the Showing Up Solo Podcast—a podcast about online marketing for solopreneurs! See something? ...𝘧𝘰𝘳 𝘴𝘰𝘭𝘰𝘱𝘳𝘦𝘯𝘦𝘶𝘳𝘴 = 100% my audience! That interview stays in the online world forever. It's searchable. This means that it will generate leads for 𝘆𝗲𝗮𝗿𝘀 to come. All it needs is one pitch. ONE PITCH. Have a listen and find out how I offer insane value while promoting my services and bridging the gap between my business and the audience. We talked about how I pitched her (and what she loved about it as a host) and the exact steps you need to take to land these kinds of podcast interviews, too. You can listen to our conversation here: https://lnkd.in/gYBpWtfD If you want to learn how to get yourself on this insanely ideal podcast show to 10x your visibility and grow your email list fast, check out the comment section ⬇️

I was working with my amazing PR Agency No. 29 Communications today and talking through some potential PR metrics we could use to measure the success of our work at Keel Labs. It's always interesting to try to quantify this type of marketing and PR because so much of it is the connections that are made because of events we've attended, leads generated from articles in key publications or emails behind the scenes after a potential customer has heard a podcast that our team is on. I'm so curious from you all, what are metrics or frameworks have you used to quantify your PR work beyond circulation numbers? #publicrelations #marketingmetrics #whatgetsmeasuredgetsmanaged #womeninmarketing #womeninpr

Are you curious how how All Ears help customers create and capture more value? Read along here

Strong headline from The Hustle, but is it true PR pros? Maybe. Here's my take: ⬛ "Going Direct" has, at the very least, given brands the illusion they can sidestep PR and earn media themselves Doesn't matter if this is "true" or not, perception is reality ⬛ "Citizen Journalism" isn't a fad or a trend. It's the result of the erosion of trust in media (and institutions) writ large Also doesn't matter if this is "true" or not, as stated above ⬛ "Shrinking Newsrooms" is a byproduct of the trust erosion wherein media outlets can't drive clicks or subs like before and thus make cuts This is objectively true and supported by the rise of "zero click content," AI search, and social platforms as search engines Now does this mean PR is dead? Far from, imo. But it does seem high-time to start embracing these perceptions and realities. Fortunately, podcast guesting offer a soft landing spot inclusive of these 3 points. And many PR agencies are winning in the podcast earned media arena. Heck, literally hundreds of agencies (ranging from boutique shops to Madison Ave behemoths) use Podchaser Pro to help clients land guesting opps. #podcasts #earnedmedia #publicrelations #pr

In today's episode of the Builder365 podcast, Carol Ruiz, the esteemed owner and founder of NewGround Public Relations & Media, examines the pivotal role of public relations in the home building industry and the critical importance of safeguarding a brand's reputation. She also emphasizes the necessity of media training for executives. Additionally, Carol provides valuable insights into crisis communications and highlights the significant impact of third-party credibility in PR. The discussion wraps up with her recommendations for some must-watch documentaries. https://hubs.ly/Q02QSTpl0 We're keeping it organic with our new podcast, and we'd love your support! 🔝 Hit link to subscribe, like, and comment ♻️ Share if you want people to learn about this #publicrelations #homebuilders #crisiscommunications #podcast

Have you wondered how to get legit earned media or PR? Then you must watch this Podcast episode!

Dive into the world of PR with the latest podcast featuring Charlotte Tansill from Ogilvy PR. Discover the trends, challenges, and strategies shaping the industry. Don't miss out on this must-listen episode! Listen now: https://brnw.ch/21wHHs0 #PRWeekPodcast #OgilvyPR #PublicRelations #IndustryInsights

In today's episode of the Builder365 podcast, Carol Ruiz, the esteemed owner and founder of NewGround Public Relations & Media, examines the pivotal role of public relations in the home building industry and the critical importance of safeguarding a brand's reputation. She also emphasizes the necessity of media training for executives. Additionally, Carol provides valuable insights into crisis communications and highlights the significant impact of third-party credibility in PR. The discussion wraps up with her recommendations for some must-watch documentaries. https://hubs.ly/Q02QSQLX0 We're keeping it organic with our new podcast, and we'd love your support! 🔝 Hit link to subscribe, like, and comment ♻️ Share if you want people to learn about this #publicrelations #homebuilders #crisiscommunications #podcast