The New Zealand media landscape is experiencing a seismic shift. With the rise of digital platforms, changing consumer habits, and many outlets facing financial pressure, it’s an interesting time to be following the industry. Amidst all this disruption, some personalities and outlets are really stepping up to the plate, carving out their niche, and emerging as the leading influencers of today. Check out our latest blog to find out who we think is hot in the current NZ media market, and who we believe will be making the biggest waves in 2025! 🔗 https://buff.ly/3OnxZBf #NZmedia #NZinfluencers #WhosHotNZ #PRtips #BreathePR
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Ever wondered what makes the UK consumer tick?🤔 Our newly found Schbang UK team led by Sarah Coles and Viren Chhabria has gone the extra mile, unveiling key insights into the habits, personalities, and trends shaping lives across the UK. From the evolution of news consumption to the undeniable influence of social media, eco-friendly shopping, to the power of digital influencers and the widespread craving for a digital detox 🚫📲. This isn't just another report; it's the ultimate guidebook to mastering the UK market. Tap here to claim yout copy. It's FREE🔻 https://lnkd.in/dpDJNw_B #CreatingASchbang #UKConsumerTrends #MarketInsights #DigitalDetox #EcoConscious #InfluencerImpact #UnlockUK #ConsumerInsights
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Do big-name celebrity hosts guarantee a better conversion rate for your live shopping event? Brands tend to spend a fortune on big names to host their events. But the ROI and the audience reach might not be as impressive as you might think. Sofía Sanz, GoJiraf's Business Development Director, discusses the downsides of betting big on influencers and actors for your live shopping event in this video. Watch the on-demand session for more insights on the regional challenges of integrating life shopping into eCommerce strategies in Brazil. Watch the session: https://bit.ly/4cZY5Fs #RTE #LATAM #LiveShopping
RTE Live Shopping LATAM 2024
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Looking forward to the session today. Social media’s ever growing relevance in our lives has given a huge boost to the digital economy. Join us as we focus our discussion on its role in transforming e-commerce. #icrier #unescap #socialmedia #ecommerce #digitaleconomy #governmentpolicy #digitalmedia
Our Partner Shreya Suri will be participating as a speaker at the panel discussion on "How Social Media is Transforming E-Commerce," during the 1st Asia Pacific E-Commerce Policy Summit, organised by ICRIER in collaboration with United Nations ESCAP and MSLGROUP India. Shreya, alongside esteemed industry leaders, will delve into the dynamic landscape of policy engagement within the influencer paradigm. Together, they will shed light on the profound impact of social media influencers and unravel the intricate patterns that influence policy narratives. For more information, please visit https://lnkd.in/guUhzfGQ #IndusLaw #ECommerce #Policy #Summit #APAC #MSMEs #ConsumerProtection #SocialMedia
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Get an early look at this week's data for USOIL and XAUUSD, where upcoming economic reports are set to be the primary influencers on the short-term market outlook. #XAUUSD #USOIL #CruduOil #MArketanalysis #Marketnews #Preciousmetals https://lnkd.in/eZ8kFNVh
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Looking forward to exploring the future of magazines in today's ever-evolving media landscape at the PPA 2024 Festival with industry leaders Katie Vanneck from #Hearst and Phillip Swinden from #Haymarket. 📚✨ Key issues we will look at include: 🔹 Consumer brands have some of the deepest connections to their readers around. How do you sustain this amidst the rise of creators and influencers? 🤝 🔹 The challenges and realities of consumer media venturing into B2B verticals. Is this shift as seamless as it appears? 🔄 Let me know what your key questions are. #MediaInnovation #PPAFestival2024 #PublishingFuture #DigitalTransformation
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THE ATTENTION ECONOMY; “You are advertising to a moving parade, not a standing army”, is what have this year learnt. The grueling race for a lion’s share of attention making individual eye-balls the most pricey of all items existent. The previous generation had the Marketers solidify their place as the designate influencers on what one must or should consume and purchase thereof, but this has since shifted with the new crop of young-bloods leveraging the attention currency doing the wildest of things. Adapting to the current and flow of interests is on a daily the assignment on which one if must sell has to undertake. This is the home to an entrepreneur’s reality where the phrase “attention-hungry” nolonger denotes a negative meaning but defines us all. www.mamafua.ke #mamafuaapp #innovativemarketing #theattentioncurrency #thenewgenerationmarketer #purposefulinnovation #attentioneconomykenya Anton Gaylard
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🎥📺 In the shadows of the gig and influencer worlds, stay tuned as we unfold the delicate balance of risk and reward. We're pulling back the curtain on what it will take organisations, gig workers and influencers to thrive in today’s uncertain world. Watch this space for more as we uncover how resilience meets reality. Keep guessing! #Influencers #GigWorkers #RiskManagement #RiskAndReward #Resilience #riskintelligence #riskready #ChiefRiskOfficer #IRM #IRMIndia #InstituteofRiskManagement #IndiaGetsRiskReady
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The data currency Compliance pain Data If the influencers on our behalf don’t have the up to date data they can only represent of where we were, not how far we have moved to make positive protections for the environment Donald Moore Brian Lindsay #globaldairyplatform #dairysustainabilityframework
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The rise of the digital economy has birthed the profession of store exploration, where influencers, now recognized officially as "life service experience officers", bridge the online and offline worlds by sharing authentic consumer experiences. According to data from Douyin, influencer store visits helped boost physical businesses' revenue by 94.6 billion yuan (about $13.17 billion) in 2023. #InvestinChina #IndustrialTrends #DigitalEconomy #InfluencerImpact https://lnkd.in/gwc8Nvpu
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Influencers and the influencables. Humans and AI. Is email really dead? These were just some of the conversations that got our brains ticking at the second SXSW Sydney. The week-long festival being just a short stroll from our Barangaroo offices, the Sparks were there in full force. Read our detailed highlights here: https://lnkd.in/gS8yh2GH #SXSWSydney #MarketingAI #InfluencerMarketing #FutureOfMarketing #DigitalMarketingAgency
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