Brave Bison’s Post

Are you tired of dull, uninspired ad campaigns that don't deliver on their promises? Look no further, because we have a cautionary tale for you on our latest blog post. Learn about the repercussions of hijacking a cultural event for a product promotion and discover the importance of keeping your promises to customers. Plus, we've uncovered a bizarre case of copycat promotions from two top retailers - find out more by clicking the link below. Don't let your marketing fall flat like these campaigns did. https://lnkd.in/dQ-A_ct3

So, the advertising standards group is pulling the plug on its relationship with X over “brand safety” concerns. Safety? Hmmmm…. OR Is this yet another example of how the big guys in the advertising world are trying to control the narrative? They say it's about safety; we know it’s about power. By ditching X, they are flexing their muscles, reminding everyone who’s really in charge. But here’s the kicker: consumers aren’t gullible. They’re SICK of being spoon-fed sanitized, safe content that’s been vetted by corporate overlords. And X is anything but safe content. What do you think guys, will this move impact X? Or does Elon have this one in the bag? https://hubs.ly/Q02QQbBF0 — Want to get the scoop on exactly how we deliver ROI for our PR clients? Get the free e-book here: https://hubs.ly/Q02QQgLp0

#Marketing is not just advertising. Marketing is about showcasing what your brand and company stand for. That’s why social media isn’t simply an extra ad channel—it’s a digital space where, as advertisers, we’re guests. We MUST tailor our #communication to fit a lifestyle-oriented approach, not just push ads. It’s about showing what our company does beyond the product, what causes the product supports, and what it stands against. With the boycotts of McDonald’s and Starbucks in the U.S. and worldwide, marketing has fundamentally changed. People care not just about the product—they care about what the company believes in.

David Ogilvy, the father of modern advertising, sold his agency for $864 million. Here are 20 words he believed were the most powerful: To grab attention: Startling, Suddenly, Sensational, Remarkable, Revolutionary To launch a product: Offer, Bargain, Introducing, Announcing, Improvement To inspire action: Now, Hurry, Quick, Wanted, Challenge To spark interest: Easy, Magic, Miracle, Amazing, Compare Cr. @matthgray

Advertising, used wrongly, creates chaos, but in capable hands, it has the power to bring about change. In the world full of opinions, different thoughts on right or wrong, good or bad, black and white. Most brands capitalise on insecurities, I am sure we all must have seen one such ad of unrealistic claims that makes you feel you lack something. Real advertising is not about making false claims or capitalising on your fears. Rather it’s about challenging and changing perceptions, questioning and striking conversations. Feel free to share your thoughts on this.

This fall, engage audiences and elevate your advertising strategy with Nexstar’s exciting lineup of original programming. Learn more about how to maximize your brand’s visibility and impact in the current edition of The NEXT newsletter: https://hubs.li/Q02RDyNr0 #marketing #advertising #originalprogramming

"Advertising is a powerful tool as we all know, and one which needs to be handled properly to combat issues we see affecting our society in a subtle, but very harmful way." In our latest blog, Matthew Flack discusses the potential dangers of inconsistent ad regulation and outlines why we shouldn't pick and choose which issues we shield society from. Read Matt's thoughts in full here: https://lnkd.in/ePJh-BAf #adregulation #B2Btech #techPR

CBUS335 Assignment #6 Advertising is something every business should be doing, in my opinion. This is because advertising plays a significant role in informing the consumer about the product or service, but I read it can also be seen as intrusive or manipulative. Its persuasive nature can influence our decisions, often leading us to believe that we need certain products to enhance our lives. While some advertisements genuinely inform us about valuable options, others manipulate our desires, making us question our own needs. Some companies often prioritize their profits over our well-being, which can lead to a lack of trust. Ultimately, we as consumers must navigate this landscape carefully, critically assessing the information presented to us and recognizing how it affects our own values and choices. #marketing335Fall2024 #CAUmarketing

Advertising isn't just about sharing info. It's about getting into people's heads, making them want things and believe in ideas. This week prioritise advertising your products with the help of Digitalbox. #AdvertisingInsights #DesireCrafting #BrandPower #BeyondInformation #Digitalbox

The future of advertising