Brandon Fluharty’s Post

Do you know your point B? Do you know your stakeholder's definition of success? Defining a set of actionable metrics at the start of your campaign or project will serve as your team's compass to guide strategy, implementation tactics and measurement. We often use the worksheet below with our partners to plot success metrics for GTM launches, but it can work for any campaign. Give it a once over — maybe it can assist your process. We'd love to help you reach your "point B." Let's chat.

Many companies make the same mistake on org structure... They structure roles and responsibilities based on their goals - not the customer goals. Your org should be structured to deliver momentum. Momentum means you win your customer's business every day, week, and month with every action your team takes. Anything else involves a lot of execution leakage...activities that don't lead to win/win outcomes for you and your customers. Interested in tips and tricks to make momentum central to your GTM motion? Follow along and sign up for the Sell Success newsletter!

What happens when you get a new lead? If your story like that of the Senior VP of Sales and Marketing in my video? If you want to know how I coached them through closing that gap, book a one-on-one Executive Strategy Session with me.  And I'll share our battle-tested strategy. https://lnkd.in/eUMPVWat

No slide deck in the world can help you (or your reps) sell if you can’t do two things: Listen: Understand the prospect’s world before you tell them about yours. Ask human questions (not just BANT) that reveal the real life stakes if things don’t improve. No one wants to be put through the qualification process. Tell a compelling story: Tying the company mission back to the old way/new way story is the only way to break through for real buy-in and impact. #productmarketing

Did you know that a trusted partner's endorsement can dramatically speed up your sales process? 🌟 In this video, we dive into: ✅ Aligning goals to streamline messaging. 📚 Equipping partners with tools for success. 🔄 Using feedback loops to improve collaboration. When your partners are empowered and aligned, they become key players in reducing the sales cycle. 🎥 Watch now to learn how to accelerate your growth! 👇

Give us only one hour with your team, and we will know if you are set up for success or failure: Signs of failure: - You want to skip defining the problem, customer, and needs - 𝐘𝐨𝐮 𝐣𝐮𝐦𝐩 𝐬𝐭𝐫𝐚𝐢𝐠𝐡𝐭 𝐭𝐨 𝐠𝐞𝐭𝐭𝐢𝐧𝐠 𝐟𝐞𝐞𝐝𝐛𝐚𝐜𝐤 𝐨𝐧 𝐲𝐨𝐮𝐫 𝐟𝐞𝐚𝐭𝐮𝐫𝐞𝐬 𝐨𝐫 𝐩𝐫𝐨𝐭𝐨𝐭𝐲𝐩𝐞𝐬 - 𝐘𝐨𝐮 𝐫𝐚𝐭𝐡𝐞𝐫 𝐚𝐬𝐤 𝐨𝐮𝐫 𝐚𝐝𝐯𝐢𝐜𝐞 𝐨𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠, 𝐭𝐞𝐚𝐦𝐬 𝐨𝐫 𝐢𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭.. Signs of success: - Your team understands why the fundamentals are critical - Your team is happy to work on defining problem, customer, and needs in detail  - Your team is ready to go back to the drawing board to get the foundation right Which side do you pick? 

Just finished the course “Sales Strategy: Storytelling to Speed Up Your Sales Cycle” by Maury Rogow, CEO! Check it out: https://lnkd.in/gmeDs4YP #customerjourneys #saleseffectiveness.

🚫 Working in silos is costly—misalignment and inefficiencies slow progress and burn out talent. Top sales leaders are breaking down these barriers by unifying their go-to-market strategies. Curtis Schroeder, Varicent's Senior Director of Product Marketing, shares how to 🎯optimize your Revenue Performance Engine by connecting the dots in your sales planning process. ⚙️ Learn what it means to transform your go-to-market strategy into an optimized Revenue Performance Engine. Watch the video: ▶️ https://lnkd.in/gvDd-fiW

Just finished the course “Sales Strategy: Storytelling to Speed Up Your Sales Cycle” by Maury Rogow! Check it out: https://lnkd.in/d-aVEqvR #customerjourneys #saleseffectiveness.

Just finished the course “Sales Strategy: Storytelling to Speed Up Your Sales Cycle” by @Maury Rogow, CEO!  Check it out: https://lnkd.in/d4sJC_vc #customerjourneys #saleseffectiveness.