Brand New’s Post

Art for Senart’s Sake • New Logo and Identity for Théâtre-Sénart, Scène nationale by Graphéine — 🧑💼 ABOUT THE CLIENT Théâtre Sénart was founded in 1986. In 2015, it moved to a new building designed by Chaix & Morel et Associés. It is situated in Lieusaint which nearly touches the southern edge of Paris. The theatre has two performance spaces, one with 843 seats and the other modular space can hold 383 people seated or almost 1,000 standing. The theatre puts on over 60 shows and more than 200 performances across a wide programme of dance, plays, music, and exhibitions, plus workshops meetings and conferences. Théâtre Sénart belongs to Scène Nationale, an association of 77 “houses of culture” spread across France.  • 🦸 FROM GRAPHÉINE “Located in the town of Lieusaint, in one of France’s largest departments, the Théâtre-Sénart is also in direct proximity to the Carré-Sénart shopping centre. Its communications therefore have to compete on a daily basis with the advertising of multiple commercial brands. The theatre is located in a place that is still in search of an identity, situated between suburbs and open fields, with Disneyland Paris as its main attraction. Drawing inspiration from the remarkable building designed by the Chaix & Morel et Associés architecture studio, we wanted to reaffirm and strengthen the institution’s image by proposing a comprehensive brand toolkit that would identify its status as a major cultural institution in the Paris region.” • 🧑💻 BRAND NEW’S REACTION by Jeff Gill In summary, the logo is a warm upgrade \ from the previous mark. The icon makes no sense other than it’s totally ownable and looks cool anywhere you put it. Everything else looks like a theatre identity. I worry that the all-the-colours approach could get out of control. Altogether, it’s the right mix of interesting and expected for a theatre in a cool building next to a shopping centre in the suburbs. ★★★★☆ Would see again. — #reviewed #branding #identity #2024 #brandnewbyucllc #beforeandafter #entertainment #colorful #condensed #france #icon #sansserif #theater Link: https://lnkd.in/gZZWzDXV