Brand New’s Post

Leaf No Trace Behind • New Logo and Identity for Envato — 🧑💼 ABOUT THE CLIENT (Est. 2006) “Envato is the global leader in digital creative assets and templates. Serving customers worldwide, Envato’s creative subscription is a game-changer—a one-stop asset destination with unlimited access to download from the broadest range of content. With 19+ million top-tier assets made by a global community of talented artists, Envato is dedicated to fueling creative projects with ready-to-use Video, Audio, Graphics, Photos, and more.” • 🦸 FROM ENVATO PRESS RELEASE “Passionate about drawing from the community’s talent and diverse perspectives, the rebrand was a major collaborative effort between in-house creative teams and authors from within the contributor community. The new logo embodies the spirit of Envato and their community’s creativity. It features the ‘Creative Spark’—a symbol of dynamism and energy—and the ‘Dynamic Dot’—a representation of each creative individual making their unique mark. Additionally, a brighter and bolder color palette helps to reinvigorate the brand, bringing a fresh and vibrant energy to the visual identity.” • 🧑💻 BRAND NEW’S REACTION There are some cool little collages that use, appropriately, stock imagery from Envato masked in marker-like holding shapes that echo the icon. I also like the straight-up business cards, showing the old-school-ness of the logo, which may pass unnoticed given all the visual hoopla around it. Overall, a solid evolution that feels more creative and in tune with the platform’s audience but without trying too hard to be more cool than it is. — #noted #branding #identity #2024 #brandnewbyucllc #beforeandafter #webservice #green #icon #inhouse #lowercase #sansserif Link: https://lnkd.in/gvj8hhVw

May da Force be With You • New Logo and Identity for The Mayda Creative Co. by Studio Kiln — 🧑💼 ABOUT THE CLIENT Established in 2021, Mayda is a creative production studio that brings together the worlds of advertising, technology, film, and gaming through a team of directors, technologists, designers, artists, and producers that “blend traditional craft with emerging technologies to push boundaries and deliver work that is both innovative and impactful”. Co-founded by Carl Addy, Barry Parkhill, and Ben Smith, Mayda represents nearly 50 directors and creatives from around the world that can come together as needed to produce work for clients like AT&T, Google, Lyft, Mastercard, Meta, and more.  • 🦸 FROM STUDIO KILN “Mayda’s name is derived from a mythical isle that mysteriously appeared on maps at various points throughout history. Many have searched for it but few have ever found it. The metaphor of stepping into the unknown to search a distant horizon for an intangible destination, is at the heart of Mayda’s creative process. Our identity builds on that metaphor and puts the perspective point of the horizon at the heart of the brand.” • 🧑💻 BRAND NEW’S REACTION Overall this strikes a good balance that many creative agencies struggle with as they either employ little to no design where it becomes impossible to tell they are actually creative or they go completely bananas and overboard with their own identities where it becomes impossible to appreciate their work or navigate their websites. This sits comfortably and confidently somewhere in between. — #reviewed #branding #identity #2024 #brandnewbyucllc #beforeandafter #corporate #monogram #motion #wordmark Link: https://lnkd.in/g35knhEh

Do You Read Me? • New Logo and Identity for [REDACTED] by Fold7Design — 🧑💼 ABOUT THE CLIENT (Est. 2024) “[REDACTED] is a global convergence to shape the future of User-Owned AI and Chain Abstraction—a future where technology belongs to the people, not corporations. Imagine stepping into a ‘Sovereign Paradise’ where the air buzzes with inspiration and opportunities to learn about AI and Web3. At [REDACTED], you’re not just attending another tech conference: you are contributing to a pivotal moment in the digital revolution. This IRL movement unifies the AI x Web3 collective as we embark on a transformative future. [REDACTED] is November 9-11, in Bangkok, Thailand.” • 🦸 FROM FOLD7DESIGN “The [REDACTED] brand idea creates a core visual language from individual graphic ‘blocks’, symbolic of the individual and disparate nature of the Web3 communities. They form together in a multitude of ways to demonstrate the collective power of bringing communities within Web3 together. As well as the logo itself, the blocks inform everything across logo expressions, typography, iconography, photographic treatments across an array of digital assets to merch and the physical experience at the event itself.” • 🧑💻 BRAND NEW’S REACTION Overall, given the free-for-all nature of Web3 branding, this makes as much sense as it doesn’t but it’s certainly well crafted, dynamic, and engaging for those invested in this universe.  — #noted #branding #identity #2024 #brandnewbyucllc #new #technology #black #event #glitch #green #pixelated Link: https://lnkd.in/gMR6ZgkS

Breaking Mad • New Logo and Identity for MAD by BA'NDO — 🧑💼 ABOUT THE CLIENT Launched in 2024, MAD is an online publication and digital news portal focusing on marketing, advertising, and design — hence “MAD”. Created by Istanbul Marketing Group — best known in Turkey for its annual marketing conference, İstanbul Marketing Summit; and its award ceremony, İstanbul Marketing Awards — MAD “was born to ignite that spark and push the boundaries of creativity” and, its mission is to not only be a news portal but also a “source of inspiration, a learning platform, and a meeting point for a creative community” and showcase “the passion and creativity behind every design, every advertising campaign, and every marketing strategy [to] tell the story of these processes and how they translate into extraordinary results”.  • 🦸 FROM BA’NDO “With a minimal and striking design, we created an expression that highlights the passion and creativity of our content. The sharp lines and striking details of our logo best reflect MAD’s spirit. It is both solid and flexible, offering us endless possibilities. The logo, with its retro style, warmly greets all the beautiful things of the past. It has a bit of an 80s vibe, a bit of pop art, a bit of today and tomorrow. This gives our brand a unique flavor.” • 🧑💻 BRAND NEW’S REACTION Overall, this could have had a couple of better choices in typography and logo execution but what it doesn’t lack is confidence, energy, and a clear sense of having fun with what they’ve come up with through some controlled chaos that should help establish an engaging identity for the young publication. — #reviewed #branding #identity #2024 #brandnewbyucllc #new #webpublication #bold #mascot #script #turkey #wordmark Link: https://lnkd.in/gajchVgt

Where the Sun Don’t Shine • New Logo and Identity for MERMET by SKINN BRANDING AGENCY — 🧑💼 ABOUT THE CLIENT Established in 1951, Mermet is a manufacturer of premium sunscreen fabrics that provide comfort to building occupants whether it’s to filter out the sun or improve acoustics, reduce glare or create more privacy. Its range of sunscreen fabrics — from decorative to darkening to high performance — are available in multiple colors, openness, and widths.  • 🦸 FROM SKINN “Claiming to be the original is not a risk-free strategy. What if it’s interpreted as outdated or conservative? To counter this, we created a modern, innovative visual identity for Mermet. With a photography style that focuses on the end user. And a powerful logo that does justice to a brand of this calibre.” • 🧑💻 BRAND NEW’S REACTION Probably what’s most impressive about the identity is how well it plays across physical and digital… usually there is a bit of a drop in execution from mock-ups and physical samples to websites but Mermet’s is pretty slick and integrates everything so well.  — #reviewed #branding #identity #2024 #brandnewbyucllc #beforeandafter #corporate #condensed #custom #green #wordmark Link: https://lnkd.in/gHCRnpJk

One (Too Many) Direction • New Logo and Identity for Ascential by DesignStudio — 🧑💼 ABOUT THE CLIENT (Est. 1947) “Ascential takes the world’s leading brands to the heart of what’s next for their industries. We do this through our events, intelligence products and advisory services. Our 700 people serve a global customer base from more than 100 countries in the large and growing Marketing and Financial Technology sectors. Our two divisions, LIONS and Money20/20, serve the Marketing and Financial Technology industries. In the LIONS division, Cannes Lions, The Work, LIONS Advisory, WARC, Contagious and Acuity Pricing come together to champion creative marketing that matters. Money20/20’s regional events and game-changing fintech intelligence platform Twentyfold promise a distinctive focus on what’s next across the world of payments, fintech and financial services.” • 🦸 FROM DESIGNSTUDIO “We built the new Ascential brand – including strategy, visual and verbal identity – around the idea of the power of convening at Ascential events. This concept of coming together became our lens for the entire brand. ‘Be at the heart of what’s next’ forms the foundation of the new strategic proposition. This phrase highlights how these exceptional events, experiences and platforms place people at the heart: at the heart of the conversation, at the heart of the action, at the heart of what’s next.” • 🧑💻 BRAND NEW’S REACTION The illustrations are a valiant attempt at reclaiming the Corporate Memphis style as a viable approach and while the black and white approach and dog-coming-out-of-the-hat are fun, it’s still not quite breaking from the tired visual style, not to mention that it’s hard to see how the illustrations relate to the company or identity. Overall, it’s all fine and well executed but it all also feels random and gratuitous with no clear relation to the company — a rare miss from DesignStudio. — #noted #branding #identity #2024 #brandnewbyucllc #beforeandafter #corporate #icon #motion #pattern Link: https://lnkd.in/gjxqcMT4

In this episode, Ian Paget, a Logo Geek, shares his design process and how he creates logos and other visual assets. Full podcast episode 👇 https://lnkd.in/g7v8VhG7 If you enjoyed this video, don't forget to hit the like button and subscribe to my channel. 💯 #DesignProcess #LogoDesign #VisualAssets #Branding #CreativeInsights #GraphicDesign

Space Out • New Logo and Identity for Perpetual by newkid® — 🧑💼 ABOUT THE CLIENT (Est. 2023, previously OpenShelf) “Perpetual is an intelligent, self-managing inventory solution for the healthcare industry. We’re a diverse group of thinkers, makers, and problem-solvers, passionate about using technology to give time back to people — so they in turn can focus on doing what only humans can do.” • 🦸 FROM NEWKID “With perpetual motion as a guiding principle, the logo was designed using the Fibonacci sequence, with the distance between each block mathematically derived from the famous spiral. The selection of the font LL Unica77, the digital revival of the classic Haas Unica (1980), serves as the cornerstone of the brand’s typographic approach. This typeface, authorized by its original designers, embodies a blend of modernity and timeless elegance, making it an ideal choice for Perpetual’s visual communication.” • 🧑💻 BRAND NEW’S REACTION Overall, this has a slight dystopian-sci-fi vibe to it but it’s definitely attractive in its own way and positions Perpetual in the high-end range of automation. — #noted #branding #identity #2024 #brandnewbyucllc #beforeandafter #corporate #extended #sansserif #squares Link: https://lnkd.in/gXR6Y_Bv

To Shroom it may Concern • New Logo and Identity for Full Pin by Rethink — 🧑💼 ABOUT THE CLIENT (Est. 2020) “Full Pin is a Montréal-based online store specializing in mushrooms of all shapes and sizes. Cultivated from an urban farm in the neighbourhood of Hochelaga-Maisonneuve, the company grows everything from phoenix Italian oyster mushrooms and shiitake to lion’s mane, dried mushrooms and much more. Full Pin offers a location-based delivery service to its customers or people can pick up their orders and convenient partner drop-off points. The company also offers special discovery boxes so clients can experiment with a variety of new flavours and they also offer gift cards.” • 🦸 FROM RETHINK “Inspired by their name – a Quebecois expression meaning ‘full speed’ – we transformed Full Pin’s identity to embody the boldness and bravado of a motorsports team. From a custom logo and set of icons that would look right at home on a pit crew, to sharp photography and race-ready merch. And with plans to break into supermarkets, we took Full Pin from a chef’s secret weapon to a champion on the shelf.” • 🧑💻 BRAND NEW’S REACTION The few applications shown are bold and engaging, continuing the racing aesthetic but I wonder if it will quickly turn into a gimmick that only works on a short run and whether the photography — which is fantastic — actually pairs well with it. Overall, this is fun and unexpected going from 0 to 100 mph in a matter of seconds but that metaphorical speed and energy might be hard to maintain in the long run. — #noted #branding #identity #2024 #brandnewbyucllc #beforeandafter #food #blue #bold #italic #montreal #mushrooms Link: https://lnkd.in/guE2CTnb

I had the privilege to be a guest on the Grow Your Business Podcast with Saul Edmonds recently. Developing a strong personal brand is invaluable for business owners, as it not only builds trust but also amplifies their influence in the market. 𝐇𝐞𝐫𝐞 𝐚𝐫𝐞 𝐟𝐢𝐯𝐞 𝐤𝐞𝐲 𝐛𝐞𝐧𝐞𝐟𝐢𝐭𝐬: 🏅𝐄𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐂𝐫𝐞𝐝𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐓𝐫𝐮𝐬𝐭: A well-defined personal brand establishes you as an expert, which builds trust with clients and partners who see you as a credible leader. 🏅𝐂𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐢𝐯𝐞 𝐀𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞 Standing out from competitors becomes easier when people recognize and remember your unique values, skills, and approach. 🏅𝐀𝐭𝐭𝐫𝐚𝐜𝐭𝐢𝐧𝐠 𝐈𝐝𝐞𝐚𝐥 𝐂𝐥𝐢𝐞𝐧𝐭𝐬: Your personal brand helps you connect with clients who align with your vision and values, leading to more meaningful and productive partnerships. 🏅𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐎𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬: A strong personal brand opens doors to speaking engagements, collaborations, and media exposure, which can further grow your business. 🏅𝐆𝐫𝐞𝐚𝐭𝐞𝐫 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐚𝐧𝐝 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞: Clients and followers are more likely to stay loyal and recommend you when they feel a personal connection to your brand. By focusing on these aspects, business owners can build a brand that not only represents who they are but also helps drive their business forward with trust and distinction. Listen for ideas in the podcast and book a strategy call to discuss how you can be seen as the leading authority in your field of expertise. https://lnkd.in/gH9Rz-bc #branding, #personalbranding #salestraining #speakertraining #businesscoach