Let me Jog your Memory • New Logo and Identity for Sandisk by ELA Advertising and In-house — 🧑💼 ABOUT THE CLIENT (Est. 1988) “Sandisk delivers innovative Flash solutions and advanced memory technologies that meet people and businesses at the intersection of their aspirations and the moment, enabling them to keep moving and pushing possibility forward. Sandisk Corporation is a wholly owned subsidiary of Western Digital (Nasdaq: WDC).” • 🦸 FROM SANDISK “At the heart of the new Sandisk logo lies a concept that VP of Creative, Joel Davis, has been long inspired by – the pixel. A fundamental unit of data, the pixel represents the power of creation and expansion. Building around this essential unit of data embeds technology in the Sandisk visual from the jump, anchoring the S letterforms and guiding the width of the letters and shape of the serifs. The modular, almost mechanical feel from the angular pixel base combines with more natural and humanistic curves to weave in the exploratory and ephemeral feeling of inspiration. These also suggest an overall adaptability and versatility: essential traits for a brand that enables mobility and evolves alongside its audiences.” • 🧑💻 BRAND NEW’S REACTION Overall, I get the sense that Sandisk didn’t have too much to lose — as it is not a tech consumer brand that is top of mind for most consumers like Apple or Samsung or even Logitech — so it could afford to take a big, wild swing and perhaps this drastic approach is an attempt at changing that lack of awareness and position Sandisk as a brand that is ready to face the future and command some more public attention. — #noted #branding #identity #2024 #brandnewbyucllc #beforeandafter #consumerproducts #pixelated #red Link: https://lnkd.in/guzHWQKM
