A New Gold Standard • Follow-up: New Logo and Identity for Dallas Trinity FC by Moniker and ModestWorks — 🧑💼 ABOUT THE CLIENT Established in 2023, Dallas Trinity FC is one of eight founding teams of the new USL Super League, a professional, Division I women’s soccer league that consists of eight clubs who annually play four round-robins – two in the fall and two in the spring – to earn four places in a playoff tournament that determines the league’s champion. The team plays their home games at the massive Cotton Bowl, a municipally-owned stadium with a 92,000 capacity, located in the Fair Park neighborhood of Dallas, Texas. With the first half of the inaugural season concluding recently, Trinity stands in 2nd place with 6 wins, 3 losses, and 5 ties. • 🦸 FROM MONIKER “Since the 1930s, a red neon Pegasus has illuminated downtown Dallas from atop the 29-story Magnolia Petroleum Building, standing as a steadfast symbol of the city’s progress, pride, and persistence. We reimagined this iconic figure from Greek mythology in our crest, tying the team’s identity to the rich history of Dallas. This enduring symbol embodies the city’s unyielding spirit—whether you call it grit, entrepreneurial drive, or plain stubbornness, there’s simply no quit in Dallas.” • 🧑💻 BRAND NEW’S REACTION Overall this is a fantastic identity and one that defies most sports conventions in favor of something that is unique and manages to do so in a classic way without needing to resort to any shock value or being different for difference’s sake. — #reviewed #branding #identity #2024 #brandnewbyucllc #followup #sports #gold #maroon #proprietarytype #soccer Link: https://lnkd.in/g5yCsTR3
