Sonali Brahma’s Post

Sprite did a Rebrand but no one noticed! 😮 Probably for their own good 👇🏽 - 11% growth in organic revenue during this Quater! - Simplified, Modern Design (that's actually well implemented) - Continuing the iconic branding, It's a rebrand without deviating much from original brand and colors. - Youthful Appeal & Global Consistency, It's a given that they have tried to focus on the customers with most purchasing power. you can see it on their website and social media posts. Sprite did not make into 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 but what they did secretly, is target and win over the hard-to-get and ever declining youth customers! What are your thoughts?

Why’d we do it? 'Brains on Fire’ came from one of our original founders, the great Mike Goot. The stories go that Mike would get an idea and start pulling at his hair and yell those three simple words… with great enthusiasm. Mike was a mad scientist, and he looked the part, so it stuck. And meaning was born. The words represented the spark. The kindling of something great. The next chapter of Brains on Fire was carried forward by a team who helped shape and champion the word of mouth marketing movement of the early 2000s. Incredible marketers and leaders Robbin Phillips, Greg Cordell, and many others brought new meaning to the three words — centering that meaning around sparking community and watching advocates fan the flames of passion for brands all over the world. Today, we’re firmly in a new chapter. While much has changed, the spirit and the through line remain. Those three words are still an important part of us, but in many ways, they were incomplete for who we are as a team and a business. As we went through the rebrand process we also reimagined a new set of values as a team: We care for each other (We’re Brains with Hearts)  We look for magic (We’re Brains in a Big Universe)  We do good work (We’re Brains that Give a Damn) We spark joy. (We’re Brains on Fire) The words found a home, and found new meaning. Our new identity is centered around a spark — a nod to the past and clarity for our future. I’m proud of both. https://lnkd.in/gYWwMjAD

Today, we’re firmly in a new chapter. Benjamin Hart shares more behind the 'why' from 'Brains on Fire' to 'Brains'. Read all about it on the blog ⤵ #creativeagency #rebranding

🚀 From Zero to Hero: The Rebranding Miracle! ✨ In a world where brand recognition is everything, one company was facing doom. Their brand was stale, their message was tangled, and customers were tuning out. But guess what? They decided to hit reset and TRANSFORM! 💥 They got their team together, sparked some fresh ideas, and dove into redefining their brand identity. 🔄 Their first move? A TOTAL logo overhaul! After months of creativity, they launched a sleek, modern logo that screamed INNOVATION! 🎨 But that wasn’t all! They revamped their communication strategy, focusing on the feelings they wanted to stir in their audience. With a new tagline, “Innovation Simplified,” they hit the nail on the head! 🛠️ As the new brand rolled out, the reaction was AMAZING! 🌟 Customers took notice, buzz grew, and sales soared! 🚀 Employee pride soared too as they felt part of a forward-thinking company. 📈 Investors were thrilled as the stock price skyrocketed! 💰 The secret? Building a brand that touches hearts! 💖 Strong brands create trust and loyalty. It's not just about looks; it's about making REAL connections! 🌐✨ Sometimes, a fresh perspective is all you need to reignite the magic! This transformation is proof! 🔥 #Rebranding #BrandTransformation #Innovation #CustomerConnection #SuccessStory #FromZeroToHero

Just like our favorite cyborg from the Terminator saga, your brand deserves a dramatic comeback! 💥 In a world where marketing strategies evolve faster than a T-800 learning how to blend in, it’s high time you consider a rebrand that’ll leave competitors shaking in their boots! 2024 is the year of transformation, and at BéCanvas, we’re the branding agency ready to propel your image into a new dimension of coolness. Let’s take a moment to reflect on marketing’s grand journey through the ages. From ancient merchants shouting their wares in bustling marketplaces to today’s digital nomads shouting their hashtags into the void, the essence of branding has always been about making a memorable impact. Fast forward to 2024, and we’re witnessing an era where authenticity and connection reign supreme. Did you know that brands prioritizing emotional engagement see a 23% increase in revenue? It’s not just about looking good anymore; it’s about resonating with your audience like a John Connor battle cry! 🎤 As the branding expert, Liz Wiseman, said, “To become a category of one, you must own your narrative!” So why settle for a cookie-cutter approach when you can go full-on Arnold Schwarzenegger? Let BéCanvas craft a killer brand identity that’s as iconic as the Terminator himself! We’re talking bold designs, strategic messaging, and data-driven insights that’ll have your target audience saying, “Wow, this brand just got a major upgrade!” 🚀 So, whether you need a full rebrand or just a fresh coat of digital paint, remember: “I’ll be back… with a killer branding!” Let’s give your brand the blockbuster status it deserves! CTA: becanvas.co #TerminatorStyle #BrandingEvolution #MarketingTrends2024 #RedHotAgency

The rebrand of RainierDigital has officially started! It's always hard to let go of something you've had for so long- I started RainierDigital in 2009 - but things change and companies evolve. I've evolved. Even though I've been focusing mostly on RevOps services since spinning RainierDigital back up in 2021, I needed to see where it went and how it evolved before doing a rebrand. I'm now squarely in the RevOp and GTM strategy world and am planting my flag with a rebrand of my company. There's more to a company than a logo - the name is crucially import for communicating what you do and sticking in people's minds. Most importantly, people need to clearly (and quickly) know what you do and who you're for. Take my friend, 🔶🔸Mason Cosby🔸🔶's company, Scrappy ABM. The name says it all- "scrappy" implies quick results and finding novel ways to execute ABM without breaking the bank and it's pretty clear they specialize in ABM. Now for the hard part- creating a list and changing every existing brand touchpoint. For anyone considering something similar, I didn't create a new company- RainierDigital LLC still exists and is the primary company. Rainier RevOps is a DBA. That makes things considerably easier- don't have to change bank accounts and other primary billing accounts. I also didn't want to change the entire look of my brand since I've built up considerable momentum over the past two years.

Rate the difficulty of pushing a square through a field on a scale of 1-10. It will be a solid 8, right? That is how difficult making a customer take action. Though you have social proof, quality products and attractive packaging. Now, rate pushing a circle object. The difficulty will be at 2(the field may be long or bumpy). That’s how easy it is to reach a customer and make them take action with brand identity and marketing. A well-crafted brand identity  - Resonates with customers, - Builds trust, - Sets you apart from competitors, - Drives significant sales growth. By focusing on building a brand that resonates, you're not just selling a product; you're creating an experience that customers will seek out. That's the true power of effective branding and marketing— turning the challenging "push" into an effortless "pull." P.S. On a scale of 1-10, how difficult is pushing a square block through a field for you? #brandidentity #marketing #pushpullstrategy

Introducing fable & frame 👇👇👇⁠ ⁠ We’re not just another #digitalmarketingagency—we’re your partner in #growth. Our focus is on working closely with brands to connect, strategize, and tell their stories in the most impactful way. At the heart of everything we do is collaboration—because we believe the best results come from working together. 💡 From crafting strategic social media campaigns to building creative branding solutions, our approach is always innovative, adaptable, and above all, results-driven. We take the time to understand what makes your brand unique, ensuring every post, design, and campaign reflects your true identity and goals. At fable & frame, we’re here to elevate your brand’s story and drive real, measurable growth. Ready to take your brand to the next level? Let’s connect and create something extraordinary. 🗓️ We're now accepting clients for September. https://fableandframe.ca/ ⁠ ⁠ ⁠ #innovative #socialmedia #webdesign #digitalmarketing

Pathfind Media is 𝑹𝒆𝒃𝒓𝒂𝒏𝒅𝒊𝒏𝒈! With almost a decade of creativity and innovation under our belt, we have been recognised by Corporate Vision and Global Brands Magazine for our award-winning approach. At Pathfind Media, we're not just about building brands; we're about launching new identities that transform organisations! Our rebranding isn't just a change in appearance—it's a 𝒓𝒆𝒇𝒍𝒆𝒄𝒕𝒊𝒐𝒏 𝒐𝒇 𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒊𝒕𝒎𝒆𝒏𝒕 to helping your brand stand out in today's competitive market. Whether through wonderful words, perfect pixels, or world-class websites, investing in your branding with us means gaining a true competitive advantage. Stay tuned for more updates, and let us know if we can take your brand to the next level too! ✨ #Rebranding #BrandTransformation #PathfindMedia #Webflow

Dare to stand out! With Thynker Brand Creatives Inc., REMARKABLE isn't just a word; it's a commitment. From brainstorming sessions that ignite discussions to well-mastered executions, we’ll craft the perfect strategy for you and your brand. Because when you work with Thynker, you’re not just getting an agency but a partner that will help your vision come to life! Got some ideas for your brand? DM / Email us and we’ll do the thynking for you. Let’s THYNK together!💡 📩 [email protected] 📩 [email protected] #REALpartnerships #REALationships #BeyondAdvertising