Bram Van der Hallen’s Post

Quick Experiment for Meta Ads: Whatever the best winner headline you use in the ad, test another version with an emoji at the beginning of it. Something like "🔥". Earlier: Book a Free Seat Test: 🔥 Book a Free Seat See if it works. Note: - I mean the headline element of meta ads. If you know what's primary text in ad setup, you will know it. And NOT headline or title used in static ads Let me know your thoughts in the comments ✅ Be kind. REPOST to share this with others :) #metaads #performancemarketing

The biggest lever you can pull for success in Meta is your creative. The more creatives you test, the higher your chance of finding winners and scaling your Ad account. I always use the Pareto principle here, spend 20% on testing and 80% on what’s already working. Here’s a quick guide on what creative testing does. Let me know your thought in the comments and how much you’re spending testing creatives. Feel free to repost if you find it valuable, to save someone else a lot of time, money and hassle with their Facebook ads ♻️ #paidad #metaads #mediabuyer

Are call leads worth doing on Meta? I wanted to test something for one of our clients, and I have to say I'm surprised by the results in the first two days of running these ads. We decided to work with this client on a low budget spend on Meta ads due to budget constraints, but we are open to increasing the budget once they see qualified results. What did we do to achieve 29 qualified call leads? ✅ Running only feed & story ad creatives ✅ Short-formed 10sec video creatives ✅ Tracking number applied and narrowed target audience ✅ A/B video ad creative testing £1.16 per call lead and we have generated 29 calls! This is super impressive and we can't wait to see the next 30 days!

🔥 Quick tip for Meta Ads: Relaunch your winner ad from 6-12 months. All ads have a shelf life. They stop performing after a certain period. But ads do resurrect again. Hence, ads that were the winner once. Launch them again after a gap of 6-12 months You may be surprised to see them work again. PS: Now tell why it happens in the comment 👇 I hope it helps. And if it did... ✅ Be Kind. Do Repost to Help Others :) #performancemarketing #creativestrategy #metaads

Meta: "The fastest growing advertisers test 11x more creatives per month." AppsFlyer: "2% of ad variants get 68% of spend." If you're plateauing on Meta, it is very likely you're not testing enough ads. You can get lucky with a winning ad once every 3 months. But what if you could get 5 winning ads every week? Creative testing volume negates luck. It's a number's game. The more ads you test, the luckier you get. __________________ 🤓 Follow Manson Chen for more ♻️ Repost to share with your friends!

Meta Ad Update: My Ads Are Clicking Above Average! More clicks, Pay less!! Today I received some interesting insights from Meta about my latest campaign's performance. Insights to Make a Note: Meta compared my ad set to similar ads from businesses in my industry, looking at factors like campaign goals, location, and even ad spend history. This helps understand how my ads are performing compared to others with similar objectives. The analysis revealed that my ad set is achieving its goals (like conversions or website visits) at a "cost 19% lower" than the average cost for similar ads! In simpler terms, I'm getting more clicks and conversions for every rupee spent compared to most advertisers in my field. This is a great reminder to check your Meta ad performance regularly. By making adjustments and optimizations, you can potentially reach more people and achieve your goals while keeping your budget efficient. If you are aware of best practices, strategy or methodology that helps others. Leave a comment below... #metaads #socialmediamarketing #digitalmarketing #adcampaign

First impressions count, so why do so many Meta advertisers not pay attention to their video thumbnail? It's so common, a brand will pay a lot for a video then forget about the thumbnail when it doesn't cost anything to get it right. The key points are: - many people will have autoplay turned off for feed ads, so they view the video ad as an image ad, so you need it to display the best possible image - at the very least, switch from automatic to manual thumbnail selection in Ads Manager - better still, get the video editor to provide separate thumbnails so that you aren't just choosing from the dozen options that Meta provide - create a First Frame Retention custom metric. It's (Video plays / impressions) x 100 and aim for above 90. Add this as a custom column in ads manager, or creative reporting tools like Motion have it. It's all the little touches like this that really help an ad to rise about the rest. Do you always customize your video thumbnails?

Try this if you struggle with scaling Meta Ads. (Emilia Möller revealed exactly what’s holding you back) Most advertisers have no idea what’s holding them back. But Emilia Möller has seen the patterns—and she knows what works. This 106-point audit checklist is the answer. It’ll reveal exactly: ↳ what you’re missing ↳ what’s working ↳ what needs fixing Her Meta Ads Audit Checklist breaks down every detail: From campaign structure to tracking, down to the ads themselves. You’ll discover exactly how to optimize your campaigns. Want a FREE copy? Add Emilia Möller Comment “Meta” and I'll send it right over. #Meta

🚨META Ads Manager Technical Glitches🚨 Recently, I encountered a technical issue with META Ads Manager while running a campaign that included two distinct ad sets for different service offerings. Upon previewing the ads, I noticed that, for certain placements, the creative content from Ad Set 1 was being displayed with the content of Ad Set 2 and vice versa. For instance, if one ad set targeted to “Program A” with specific creatives, and the other targeted “Program B” with separate creatives, the ad previews and Ads Library sometimes showed “Program A” visuals paired with “Program B” text, and “Program B” visuals paired with “Program A” text for landscape placements only. After thoroughly reviewing the campaign setup multiple times, I confirmed that everything was correctly setup on my end. This appears to be a glitch within the Ads Manager platform itself. Did anyone else’s came across similar issue? #DigitalMarketing #MetaAds #CampaignManagement Meta Meta for Business #errors

🔥 NEW Meta Ads Optimization Checklist [2024] (Collection, Carousel, Single Image, Video Ads) The ULTIMATE Meta Ads checklist is here from Emilia Möller—with every optimization point you need to drive conversions on Meta! And I’m giving it away for FREE🎁 Here’s what you’ll get: ✅ Collection Ads: 40+optimization points ✅ Carousel Ads: 30+ optimization points ✅ Single Image Ads: 60+ optimization points ✅ Video Ads: 30+ optimization points She has scaled 100+ campaigns on Meta using this exact checklist. Want a FREE copy? 1. Add Emilia Möller 2. Like this post 3. Comment “Meta checklist” And I'll send it directly to you! #Meta