5 NEW ✨ Meta Ads updates & features: 1: Automatic product updates 🛍️ You can now allow Meta to scan product data on your website to automatically update your catalog if a mismatch is detected. For example, Meta can add more product images or update a product's description to match your website. To manage this open, navigate to Commerce Manager and select your catalog. Go to settings and select Catalog, under 'Automatic updates to your shop', click Edit to adjust the automatic update settings. 2: Maximize value of conversions for app ads 💸 You can now select 'Maximize value of conversions' as the performance goal for app ads. This optimization goal will show your ads to the people most likely to install and take a specific action in your app, like an 'In-app purchase'. 3: Target frequency for Engagement 🎯 Target frequency is now also available for the 'Engagement' campaign objective when optimizing to 'Maximize ThruPlay views' at the ad set level. 4: 'Less Personalized ads' option 👀 People based in the EU may now choose to use Meta's services for free and opt-in to see less personalized ads. This less-personalized ads option relies on less data to show ads. 5: AI generated summaries 🤖 Meta Business Help Center articles may now show a summary generated by the 'Meta AI Business Assistant'. These summaries show on the top of articles and can be collapsed. These AI generated summaries may contain inaccuracies and Meta suggests to refer to the full article for complete information. #facebookads #updates spotted by Bram 💙 Follow for more Meta Ads content.
Is the function with automatic updates already available in Germany?
Hi bram, not sure if you have tried the CAC custom metric on meta , i am unable to get the formula to get the results , Facebook ad spend / Total new customers acquired. but it is not able to populate on the ads manager
Loads going on, also on Meta! 🔥
Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast | Tips & New Features | Voted Top 25 PPC Experts ‘24 | 16+ Years in Digital
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