Bram Van der Hallen’s Post

🚀 New Facebook Ads Feature Alert! You can now run ads directly to your Facebook Page for traffic! Previously, this option was only available for Instagram profiles, but now you can drive traffic to your Facebook Page as well. How to make the most of this feature: If you want to boost traffic to your Facebook Page, you can now create ads that optimize for Facebook Page visits. Simply select 'Instagram or Facebook' as the 'Conversion location' to send traffic to your Instagram profile, Facebook Page, or both. This feature helps increase visibility for your Facebook Page and organic updates, potentially leading to more followers. How to get started: This option is available under the 'Traffic' objective. Create a new 'Traffic' campaign, and at the ad set level, choose Instagram or Facebook as the Conversion location. Then, select your Instagram and/or Facebook Page and proceed to the ad creation. At the ad level, you can choose a single image/video ad or a carousel. The CTA will be set to 'Visit Page,' which appears next to your ad's headline. #SocialMediaUpdate #MetaAds #FacebookAds

📈 Grow your following using UTM parameters from your Meta Ads. Whenever someone visits your website after clicking one of your Meta Ads, you can use the UTM parameters in the ad's destination URL to trigger a custom CTA / Popup on your website. In this demo, I'm triggering a popup to encourage people to follow my Instagram account. Using the UTM data of the ad they clicked, I can identify all people coming directly from Instagram to show the popup only to Instagram users. You can use the same technique for other (ad) channels or for publishing custom incentives/content and calls-to-action based on the source of your (paid) website traffic. --- 👋 Hi, I'm Bram. I'm a digital marketer with 16+ years experience. Did you find this post valuable? Then Follow to see more of my content and hit the bell 🛎 on my profile. #instagram #facebookads #digitalmarketing

🚀 Unlocking the Power of Facebook Ads: Introducing MY AD FINDER 🚀 As educators and professionals in the dynamic world of marketing, we understand the paramount importance of strategy in every aspect of our campaigns. And when it comes to Facebook advertising, having a well-informed strategy can truly make all the difference. That's why I'm thrilled to introduce you to MY AD FINDER, a game-changing tool that revolutionizes how we approach Facebook ad analysis. With MY AD FINDER, you can seamlessly collect, save, and dissect trending ads directly from your Facebook news feed. How does it work? It's simple yet incredibly effective: ✨ Automatically aggregate Facebook ads as you scroll through your news feed. ✨ Tag and save noteworthy ads for future reference. ✨ Gain valuable insights into ad structure, including images, links, headlines, and engagement metrics. ✨ Enjoy an ads-only view by hiding organic posts. ✨ And the best part? MY AD FINDER is completely FREE to use! Whether you're a store owner sourcing trending products, a marketing expert studying competitor strategies, or a creative mind seeking inspiration, MY AD FINDER is tailored to enhance your Facebook ad experience. But the benefits don't stop there. Here's how you can maximize your MY AD FINDER experience: 1️⃣ Engage with products that catch your eye by liking, commenting, and clicking 'Shop Now'. This signals Facebook to show you more relevant ads. 2️⃣ If you're not seeing ads, start by liking pages that promote products you're interested in. Don't miss out on the opportunity to gain an edge in the ever-evolving ad game. Install MY AD FINDER now and elevate your Facebook ad insights to new heights! https://lnkd.in/gW97qf8i #FacebookAds #MarketingStrategy #AdAnalysis #MYADFINDER #DigitalMarketing #AdvertisingInsights

After generating millions in profit with Google ADS I’ve learned this Generating millions of dollars in profit I’ve made a lot of mistakes Mistakes I could’ve avoided If I had someone like me teaching me So for you not to repeat my mistakes Here are the 5 most common mistakes with Google ADS 1️⃣ Neglecting Advanced Conversion Tracking 2️⃣ Failing to Test Offers & Ad Copy 3️⃣ Sending Traffic to a Generic Homepage Or Service Page 4️⃣ Not Setting Negative Keywords From The Start 5️⃣ Choosing Presence Or Interest Location Targeting If you need any help fixing these leave a comment! (I reply to all comments)

What are digital ads? Digital ads are similar to newspaper ads from back in the day. When you are scrolling on social media, or searching on Google, these are the advertisements that appear on your screen. When it comes to digital ads, two main options come to mind: Google Ads Meta Ads (formerly Facebook Ads) Both options have their pros and cons. Google Ads Google Ads lets businesses display their advertisements on Google’s search engine results page. The platform uses a pay-per-click model, meaning you only pay when someone clicks on your ad. Google Ads are best for businesses that want to capture customers who are actively searching for a product or service. Meta Ads Meta Ads, previously known as Facebook Ads, is a social media advertising platform. They use both a pay-per-click and an impressions model. That means you can choose to pay either when someone clicks on your ad or based on the number of impressions (views) your ad gets.

Let me share how I turned around a client’s Google Ads campaign. They were spending a lot but consistently getting outbid by competitors. Their ads weren’t even showing in the top positions, and their CPC was sky-high. After reviewing their account, I discovered the problem: A low Quality Score was draining their budget. How I Fixed It: Targeted keywords their audience was searching for Wrote focused ad copy that resonated Improved their landing page to match the ad and offer Within weeks, their CPC dropped, ad position improved, and conversions soared. Is your Google Ads budget not giving you the results you want? Let's Talk

NEW - Facebook Ads Tutorial & Free Course I just published a brand new YouTube video you are not going to want to miss It's the most up-to-date way to set up Facebook Ads to get more clients in 2024 https://lnkd.in/g73jEngb In the video, I cover: - How to set up the campaigns to get the best results - How to target high-quality audiences who can afford high-ticket - How to let the "algorithm" work for you to bring you the most leads possible - And the best lead magnet strategy for 2024... For the full-break down watch the video below 👇 https://lnkd.in/g73jEngb P. S. I've linked my Free Paid Ads mini-course in the YouTube video description, so check that out after watching the video!

Forget what the Facebook Ads guru say, your ads should be clickbaity. Your ads should be sufficiently clickbaity. Naturally, click bait has a negative connotation to it. No-one wants to be baited into clicking But the click is the most crucial aspect. We make ads for people to see, click and convert. But there would be no conversion without the click. Let's imagine a situation where you audience clicks on your ads and buys a product which give them a satisfactory result. Don't we owe that to our clickbaity ad. The key is to not click bait your audience into an experience they don't want, you want to give them a satisfactory result so they won't see your ad as clickbaity. Which brings us back to what I said in the second paragraph, your ads should be sufficiently clickbaity. You don't want to be too clickbaity so as not to annoy your audience. You shouldn't also be insufficiently clickbaity because nobody would click leading to wasted efforts. Follow Brown Omobola for more tips like this.

Unlocking Business Growth with Facebook Ads: Why It's Essential If you're looking to scale up, don't overlook the power of Facebook ads! Starting with organic marketing is great, but there comes a point where you need to amplify your reach and sales with paid ads, especially when: - You have an upcoming event or special offer. - You want to grab more attention in a competitive market. Remember, Facebook's organic reach has declined sharply, making paid advertising essential to stay visible. Start Small, Scale Big: - Begin with as little as $5 daily to generate leads. - Get instant feedback on your ad's performance to fine-tune your strategy. - Retarget interested users who haven’t yet converted. Facebook ads provide a direct path to increase visibility and accelerate sales, offering immediate and measurable benefits. Ready to boost your sales and maximize your advertising ROI? Message me to explore how Facebook ads can transform your business growth strategy. #FacebookAds #EcommerceGrowth #DigitalMarketing #BusinessStrategy #EcommerceTips #SalesGrowth