Brady Stewart’s Post

During a visit to London for the Leaders in Sport conference, I got to chat with Charlie Stebbings and Harry Stebbings about all things Bay FC business. Thanks for the fun and insightful conversation.

View profile for Charlie Stebbings, graphic

20VC | Co-Host Business of Sport Show

Welcome to the biggest private equity investment in women’s sport 💰 When Sixth Street committed $120m to establish the newest National Women's Soccer League (NWSL) franchise Bay FC, it was the first time the league had taken PE cash. Why did this matter? Well it showed an institutional recognition of the potential value to be had in women’s football…at a big price. It was then the small task of getting a business established and team on the pitch in a year! That responsibility fell to CEO Brady Stewart. Now the focus shifts; it’s about building independent billion dollar women’s sports brands. Salary caps, building new stadiums, media deals, branded corners (👀), attracting the best talent…some things you can influence, others are beyond your control. But the philosophy is clear. 🗣️ “You really need the rising tide lifts all boats. If you have only a couple of winners, the sport won’t thrive” A masterclass in building a sports team from scratch 🔥 N.B. The stash is pretty great  Business of Sport (Links in comments👇) #BayFC #NWSL #football #womensfootball #BusinessofSport #sportsindustry #sportsmedia

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Charlie Stebbings

20VC | Co-Host Business of Sport Show

1mo

Amazing to have you join us. It was a lot of fun! Haven’t taken the hat off…

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Anisa Kumar

Chief Executive Officer, Independent BOD member, Ex Target, Walmart, Levi Strauss and Co

1mo

Trailblazing work you are leading for women athletes. Amazing!

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Anit Van Eynde

Global brand marketing executive bridging brand strategy and creative vision with digital innovation and long term business growth | Elevating Levi's to Top Denim Lifestyle Brand. Advisor and Mentor

1mo

amazing journey! keep shining Brady..

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Congrats Brady Stewart...I'm loving following this journey! You are a rock star!

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