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Sales Management | Business Development | Partnerships & Alliances | Data Analytics | Cloud Modernization | Renewable Energy & Utilities | Contract Negotiation

Despite its growing use in #marketing, only a small percentage of professionals fully understand generative AI and its potential. To utilize these powerful tools successfully, it’s crucial to understand current trends, as well as the key challenges organizations face when adopting them. What do marketers really need to know to stay competitive? Join SAS leaders to discover how businesses are preparing to invest in #GenAI for their marketing projects and other advanced applications to get ahead. You’ll find out: ✅ The current level of understanding and everyday use of gen AI in marketing, and how adoption is expected to evolve ✅ Insights into how other marketers plan to invest in gen AI ✅ The primary concerns from your peers, and how organizations are navigating the current and upcoming regulatory requirements http://2.sas.com/6048W8Bun

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