Brad Whitford’s Post

🎥 The critical role of authenticity in political advertising. Brace yourselves into how Biden and Trump navigate the murky waters of authenticity. - Political ad formats are failing. - Our candidates approach being "real." in different ways - Calling out opponents really doesn't work "Biden has to put the non-typical political advertising hat on and talk to people in a real manner." -- Ellis Verdi 👉 Watch the video now and see why authenticity isn't just a trend—it's a game-changing necessity. #marketing #branding #advertising #politics

Effective messaging is key to engaging voters and shaping public perception. At the International Political Campaigns Expo, we explore strategies for crafting compelling narratives that resonate with voters that will get them to the polls. From storytelling techniques to leveraging emotional appeal, discover how to communicate your campaign's vision effectively and unlock voting potential! #IPE25 #UnlockingVotingPotential #TransformingPoliticalCampaigns

Our very own Megan Malloy has a strategy for reaching Gen Z voters this election year and it is a must-read — it’s full of smart takeaways even if you’re NOT a political campaign, including: Throw out your traditional content strategy playbook. That’s right — if you want to reach Gen Z in a meaningful way you must prioritize authenticity, meet them in the channels they’re already using, and serve up storytelling that inspires and engages. https://lnkd.in/ejyc44qZ

"How did this happen?" I think it's mainly about storytelling. 📔 Not a big fan of politics and I'm not interested in sharing my own opinions for presidency. When Harris was first noticed as the runner for the democratic party, I thought "there's no way she has a chance". This was because I saw the amount of TIME she had to tell her story for herself and the country. Politics is a marketing game. We know this because ad spend always inflates during an election year, this happens every time. Storytelling is the main factor taken into consideration, especially when you're reaching the masses. Did Trump's team do a better job of storytelling than Harris's? I think that with enough time, Harris's marketing team could have gathered enough data to tell the story better, reach more people, and explain what the plan is for the country. But she had such little time to actually tell her story that this was lost. 📢 Timing is important and storytelling is timely. #marketing #2024election #election #business #storytelling

As the 2024 election heats up, industry experts predict political ad spending will hit a record $10.2 billion across TV, radio, and digital platforms. For marketers, this surge in political ad clutter brings many challenges. NPR and PBS stations are seen as havens from political noise, offering factual election coverage and civil dialogue. Aligning your brand with respected content in public media ensures you stand out from the political noise. Click the article to learn more or message me for further insights!

Ever wonder how politicians like Donald Trump reached so many voters? Here are three key strategies we can use as business owners to attract more clients: 1) Speak directly to your customers’ struggles and pain points using language they understand. 2) Stay on message—repeat your key points consistently so customers remember what you offer. 3) Embrace new media and platforms where your audience is active. Authentic, consistent content builds trust and connection. Customers buy from people, not just logos. Ready to apply these lessons to your business? Let’s connect! #video #brandmessaging #marketing #Trump #socialmedia #homeservices #construction

🤔 Ever wondered why certain messages resonate so strongly with people? The 2024 election offered powerful insights into the art of storytelling that every marketer can learn from. 🗳️ Check out the latest blog post on Start-Up Marketer, where I dive into UNC Professor Tressie Cottom's compelling analysis of storytelling’s role in the 2024 election and how these insights apply beyond politics. 🔗 In today’s world, the brands that win hearts (and wallets) are those that know how to connect on a deeper, emotional level. ❗ Spoiler: the secret isn’t in complex strategies, but in simple, authentic stories that tap into our shared experiences. 👉 Read it here: https://lnkd.in/eYAKZXc3 #MarketingStrategy #Storytelling #CustomerEngagement #EmotionalMarketing #BrandMessaging #ContentMarketing #Election2024 #ConsumerInsights #MarketingLessons #DigitalMarketing #BrandBuilding #AudienceConnection #MarketingTips #EffectiveCommunication

This mainstream marketing wisdom - via Terry Stanley has some learnings for #climate and #sustainability-focused #communications efforts. What's your version of a counterintuitive message? I'd suggest one where you highlight and raise up your whole sector rather than solely pitching your own report or whatever. The ROI is #leadership visibility. Or, finding much more creative ways to tell your various stakeholder stories. 2025 - 2028 will be a good period of years to get more strategically creative. #ClimateInfluence #storytelling