Bradley Hillier’s Post

We invested $1M in TikTok ads and generated $2.75M for our client in just six months. Key results: ✅ TikTok delivered a 2x New Customer Return on Ad Spend (NCROAS), outperforming Facebook's 1.21x. ✅ The ‘New Customer’ CPA (NCPA) on TikTok was $117.54, compared to Facebook's $192.95. Our strategy included: 1. Analysing objectives 2. Deep customer research 3. Rapidly testing various creative approaches to optimize performance. And the results speak for themselves. Are you interested in scaling your ads on TikTok, Meta, & Google? Please feel free to contact me to see how we can boost your results.

We invested $1M in TikTok ads and generated $2.75M for our client in just six months. Key results: ✅ TikTok delivered a 2x New Customer Return on Ad Spend (NCROAS), outperforming Facebook's 1.21x. ✅ The ‘New Customer’ CPA (NCPA) on TikTok was $117.54, compared to Facebook's $192.95. Our strategy included: 1. Analysing objectives 2. Deep customer research 3. Rapidly testing various creative approaches to optimize performance. And the results speak for themselves. Are you interested in scaling your ads on TikTok, Meta, & Google? Please feel free to contact me to see how we can boost your results.

TikTok's new search ads are a game changer for digital marketers. As Gen Z increasingly turns to TikTok for information, it's essential to adapt your strategy. With TikTok's direct competition to Google, the future of search is changing rapidly. Are you ready to embrace this new era? #digitalmarketing #socialmedia #tiktok #searchadvertising #marketingconsultant

TikTok is taking a direct shot at Google with the launch of #TikTok #SearchAds Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. TikTok has a growing role as a #searchengine for younger users – 57% of users use the app’s search function, according to internal TikTok data. This new feature lets you capture attention at critical moments of intent. TikTok’s move could threaten Google’s dominance, as younger users are increasingly using social media for search instead of traditional engines. Brands can now tailor ads to match TikTok’s unique search behaviors, which often blend intent-driven and spontaneous discovery. The impending U.S. TikTok ban, which is expected to occur in January, could severely limit any threat to Google’s search ad dominance. Search Engine Land: https://lnkd.in/evgZ95p6

Not Every Social Media Platform Fits Every Business I recently ran a TikTok ad campaign for a restaurant. In just three days, we reached over 5,000k views. There were lots of impressions and clicks—but no conversions. When I switched to Meta ads, we quickly started getting leads. This was very different from my past TikTok ads for a product-based business. There, I saw great results in sales and engagement. So, Each platform has its strengths. If you’re selling a product, Meta, Google, YouTube, or TikTok can work well. But for services, LinkedIn and Google ads often perform better. P.S. Are you struggling with the same things? Let’s share your experiences. . . #Marketing #performancemarketing #ads

OBSESSED with the results we've generated for our clients with TikTok Ads this year. Client A has generated £958k in revenue at a 4.65x ROAS in 7 months Client B has generated £34k in revenue at a 3.21x ROAS in 4 months Client C has generated £386k in revenue at a 4.5x ROAS in 6 months We're seeing results like this across the board for our clients using TikTok Ads - don't let the opportunity pass you by. #tiktokshop #paidads #googleads #ecommercemarketing #ecommerceads #metaads #facebookads #tiktokadvertising #marketingagency #ecommercebusiness

Finally, learn TikTok ads as easy as 1,2,3. Has your business plateaued? Are you looking to obtain a skill to scale your business to the next level? Are you interested in learning how to set up TikTok Accounts and TikTok Ads to grow your following or conversions? Look no further, the TikTok Ads Mastery Course sets you up for success. Starting with account creation, all the way through creating ads and utilizing ad data for future biz growth. What are you waiting for? Time to tap into the NEXT LEVEL success with TikTok Ads. https://lnkd.in/eFvQSuqd #tiktokads #tiktokgrowth #marketing

⚠️ Big news - TikTok Smart+ campaigns are here ⚠️ Because what marketers really need is yet another campaign type. 🙄 But with 51% of online Gen Z users preferring TikTok to Google, and 74% of them using it for search - you might want to hear this one out. TikTok's Smart+ is TikTok's take on AI-driven campaign types, competing directly with the likes of Google's Performance Max and Meta's Advantage+ campaigns. In fact, Smart+ works incredibly similarly to Advantage+ campaigns - the campaign type that, as Heather Brousell rightfully pointed out below, charged advertisers over 10x their normal cost-per-impression. 🤔 Our latest blog outlines everything marketers need to know about Smart+ campaigns, and outlines the potential benefits (and risks) advertisers should consider before jumping in. Big thanks to Bram Van der Hallen, Heather Brousell, Georgi Zayakov, HARIS ZAHID, and Matis Velt for contributing to the discourse on this one - we'll definitely be keeping a close eye on how Smart+ performs going forward. Find the link in the comments 👇 #TikTok #SmartPlus

New ads, who dis? With TikTok’s September update, the company has rolled out new features that are putting campaign results back into the hands of marketing pros, and getting rid of guesswork that was part of the old search algorithm. AdAge breaks down the switch in a recent article, pointing out that the update mimics features on familiar platforms like Google Ads and Amazon. Now marketers are in control of which search terms trigger their campaigns. This move is opening new doors for more targeted strategies on TikTok. If your marketing revolves around your company's TikTok account, your next rollout will have to be about more than reach – TikTok search is now a strategy game. With these new features, the pieces are in play for you to position your brand to be in the right place at the right time. Play your cards right and you can rule the board, queen. Read for more info about TikTok's latest update. https://bit.ly/3zRs8QV #TikTokMarketing #DigitalAds #MarketingStrategy #AdTech #SocialMediaMarketing #MarketingUpdates #DigitalMarketing

We've helped this client go from generating an average of £40k revenue a month, to generating £160k+ revenue a month in the space of 6 months working together. In this time we've also over doubled their TikTok Ads ROAS, generating £420k in revenue at 4.5x ROAS - which massively contributed to their profitable growth! 📈😍 #tiktokshop #paidads #googleads #ecommercemarketing #ecommerceads #metaads #tiktokadvertising #ecommercebusiness #facebookads #facebookadsstrategist