President and CEO, MAF Canada | Mission-Oriented Leader | Community Builder | Software Design Innovator | Aviation Enthusiast | Board Member | Entrepreneur
"There are two choices in terms of core values. You can talk about them and put them on posters and mouse mats and screen savers blah blah blah. Or, you can do them." Bob Keiller's TEDx talk was enjoyable from start to finish. He's authentic and very funny. Centering an organization around its core values can be easier in the nonprofit sphere because nonprofits aren't driven by revenue. The values drive the work that we do and connect us with the resources that further our mission. In the for-profit space, thinking often narrows to a revenue-oriented focus. That explains Keiller's call from his previous boss reprimanding him for putting safety values first. His strategy to integrate core values into his next organization shows that it's possible for any kind of entity to function with its values at the center, by putting them into action. #CoreValues #Leadership #Purpose
