Helping Logistics Companies Solve EDI + API Shipper Integrations and Win More Loads with Quoting Automation.
Foundationally, our freight tech company is different from why most got started. Our “why” and mission are different from most… and it is ok to be different. I have felt the pain directly of buying freight tech and being burned by freight tech companies that got into our industry for the wrong reasons. Lets face it because they saw a trillion-dollar price tag... We started with our mission of disrupting a monopoly in the EDI space with unlimited messaging built around a freight network of TMS platforms and🚀To unlock a scalable way for logistics companies to integrate with their shippers. We backed into how to make it financially viable, but we knew something had to change. Change is scary, but if your pain is great enough it is worth it and that's why we felt like something had to change. Our “why” is the most important thing about Bitfreighter and our common theme that ties everyone at Bitfreighter together. We are all happy to help drive our mission for the logistics industry forward. Thankful to be able to say we’ve had less than 1% customer churn over the past 5 years because of our mission and our team that is serving our industry with connectivity. 💚 #mission #yourwhy #dothehardthings #dotherightthing #edi #api #quoting #shipper #connect
When you solve real problems in logistics, the numbers speak for themselves. Sub-1% churn over 5 years? That's what happens when you focus on actual pain points instead of just chasing market size. In my experience, custom solutions that actually optimize operations and reduce errors are what make customers stick around - not just fancy tech built for tech's sake.
Don Everhart
1mo
Congrats on challenging status quo!
Cheers!!
Reasonable Person
1moYou nailed it on the reasons many joined the industry. It's a business, so I don't believe it's the wrong reason necessarily. I also think that approach is often highly unsuccessful. Turns out customers can feel it when your vision and strategy is to be rich, and not obsession with solving one of their problems. You tend to build things for yourself, your investors, or what you want to tell people to buy. And usually those aren't the things customers want. Although I've seen this approach be effective with investors. It can be easy to get lost in the hockey stick projection and start counting the cash from all those 0's after the multiple. Then it becomes uncomfortably evident in company vision, strategic planning, hiring strategy, and the sales pitch.