Bostana Group’s Post

Is your company experiencing the “bloat”? I have been seeing and hearing this word a lot lately. It comes in two flavors: - Growth bloat - Companies bought more software than they could use and it slowed down their business.  - Go-to-market bloat - Companies hired more sales, marketing, and alliance people than their revenue could support. 2023 was all about shedding the bloat, which included people and software acquired during the COVID-infused tech boom. This spilled into 2024 and is far from over. Read more by clicking on the link in the comments. 👇 #GTMstrategy, #pipelinegeneration #growthbloat, #GTMbloat

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