Manager Marketing at Mastercard | Award-Winning Marketing Strategies | Co-Lead Pride BRG Europe at Mastercard | 30 Under 40 Loyalty Royalty 2023
The Best Feeling in the World: 40% of Dutch Fans Say It's when the Netherlands Scores. Tonight, we're united in cheering for the Dutch team! Did you know that according to our recent Mastercard research, 40% of Dutch people experience the best feeling in the world when their favorite team or player scores? An equally high percentage feel their happiest seeing their football team play live. ⚽ 🔍 This amazing research also highlights a fascinating trend: a growing preference for experiences over material goods. In 2023, 91% of Dutch people spent on experiences like sports events, travel, concerts, and outdoor activities. And guess what? Half plan to spend even more this year! 🌍✨ Did you also know: 4 out of 5 Dutch people say that spending on experiences is worth it, valuing the memories and shared moments created. https://lnkd.in/e3mcuz6i
Insightful!
Manager External Communications at Mastercard
4mo❤️💛=🧡