Boris Engel’s Post

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Director Automotive

“Speed Defines the Winner – Impressions from the ELIV - Electronics in Vehicles 2024” 🔖 ELIV showed me: Time is of the essence – and those who have the courage to act at maximum speed will emerge as winners. This year's ELIV was a melting pot of ideas and innovations. Experts from the automotive industry provided exciting insights into the latest technologies and challenges. But what remains at the end of the day?   At a time when the automotive industry is facing a multitude of challenges, one motto stands out: “Speed defines the winner”. This sentence is becoming increasingly important to me in the current crisis. Because while the industry is in a kind of transformation marathon, it is becoming more and more apparent that the speed with which companies adapt their strategies and drive innovation will be crucial to their success.   OEMs that consistently focus on speed and investment in software development now will stay ahead in the long term. The presentations at ELIV impressively demonstrated the need not just to keep pace in the development of software architectures and digital ecosystems, but to proactively shape this area. The pioneers of this movement leave no doubt that the future of mobility will be software-defined. Only those who make smart investments in talent, technologies and agile processes now will be able to fully exploit the potential of digitization. It will be interesting to see how the various players position themselves and how much importance they attach to speed and agility in their strategy. #automotive #GenAI #software #Softwaredefined #innovation #technology #speeddefinesthewinner

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Piotr Romanowski

Manufacturing & Automotive Principal | Business development | Automotive partnerships | Automotive software

1mo

The automotive industry is in desperate "Need For Speed", but this time is not about the engine power but rather on delivering tangible value to drivers and passengers in a fast manner. Yet, talking about streamlining development process to shorten time to market, we cannot compromise the quality. So my question is: how to continue with pursuit of speed while keeping in mind software quality. Is AI the answer?

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