Bord Bia has won a new €3.2 million contract to promote dairy in Asia for three years on behalf of the European Union. The ‘European Dairy – Where Nature Meets Science’ campaign, which will commence in June, 2025, aims to position the EU as a leader in the supply of value-add dairy ingredients to specialised nutrition manufacturing sector across China, Singapore and Vietnam. Ireland will be promoting the campaign on behalf of the EU 27, allowing Bord Bia to spotlight Ireland’s wide product portfolio and scope to provide bespoke innovative dairy-based solutions across China, Singapore and Vietnam, three priority Asian markets with a combined dairy import value of €16.2 billion per annum. To read the full press release: https://lnkd.in/dKp4uVvq
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