Bonnie Janzen’s Post

#PrivateBrands are heating up 🔥 and shifting marketplace behaviors. Daymon President, Jim Griffin, sat down with The Wall Street Journal to weigh in on this shift, discussing the monumental momentum behind Private Brand growth.    Read the full article here ➡  https://lnkd.in/ewfxmquu

How are businesses adapting to the shift in consumers drinking less? Have we started to see a more in moderation approach? We can’t ignore the change, and this is a great time for innovation.

Heres an article written back in 2023 predicting consumer trends in food for 2024. Ive noticed a lot of the predictions here did end up being accurate for whats trendy this year. Its super interesting and important to look at these kind of resources, even if you arent in the business of food-related marketing. https://lnkd.in/gwsx448D

The educational series considers consumer behavior, market forecasts, and pertinent business topics. https://hubs.li/Q02CmsW90

Why Authenticity Matters in Food Branding 🫐👇 In today's crowded marketplace, standing out is more important than ever. Authenticity is crucial for food brands and how it impacts trust, differentiation, and consumer loyalty. Here are some key takeaways: 🌟 Trust and Credibility: Authenticity builds trust. Consumers want to know the origin, ingredients, and production processes of their food. 🌟 Differentiation: Authenticity helps brands stand out. By staying true to your roots and unique story, you give consumers a compelling reason to choose your product. 🌟 Emotional Connection: Authentic brands create deeper emotional connections, fostering loyalty and support. 🌟 Transparency and Accountability: Being open about ingredients and practices demonstrates accountability and builds trust. 🌟 Long-Term Sustainability: Authenticity supports long-term relationships with consumers, helping brands stay resilient and relevant. Remember, authenticity isn't just a buzzword; it's a foundational strategy for long-term success. Get to know more about us: https://bit.ly/2AfVF8e #FoodBranding #MarketingStrategy #BrandAuthenticity #ConsumerTrust

Embarking on a food business? Here are some do's and don'ts we picked up along the way: Do: Focus on a niche: Identify your unique offering in the competitive snack market. Prioritize quality: Exceptional taste and fresh ingredients are essential. Embrace innovation: Experiment with flavors, formats, and packaging to keep things exciting. Don’t: Skimp on branding: A strong brand identity fosters trust and recognition. Neglect marketing: Utilize social media and explore other marketing channels. Ignore customer feedback: Listen to your customers and adapt your offerings based on their needs. Remember these tips as you embark on your foodpreneur journey! 🌟 #foodpreneurtips #snackindustry #ganeshbhel

Putting our Gen Z advisory board to the test. Advisory boards are typically older, wiser and greyer, but what happens when you’re in marketing and trying to attract the younger generations? Older, wiser, greyer doesn’t really cut it. That’s why we established BIG Shot, our internal #GenZ and #GenAlpha advisory board to stay on top of the hottest trends, uncover the latest insights and be an unapologetically honest sense checker for our clients. Our latest report deep dives into the food and drink industry and uncovers how brands in 2024 can engage with the latest generation starting to spend their own hard earned cash. DOWNLOAD: https://lnkd.in/e83SKadW 💥 Discover the hottest social media-driven food and drink trends shaping the industry 💥 Peek into the future with insightful forecasts 💥 Gain a deep understanding of Gen Z's consumer buying behaviours 💥 Learn about the burgeoning movement towards sustainable consumption among Gen Z #GenZ #GenerationZ #FoodandDrink #FoodReport #DrinksReport #GenZHabits #GenZMarketing #MarketingAgency #InfluencerAgency #InfluencerMarketing #foodindustry #drinksindustry

Oatly to Minor Figures...have you switched? Did you have to navigate the change with your customers with taste/brand awareness-preference? We obviously want to give the customer what they want, but we also want to make changes that best suit our businesses.

valuable read about value offerings

At the core, Food is Feeling!! It evokes emotion from memories or it creates new memories. Learn more! "Understanding the Emotional Power of Taste" 🍔🔍 Our new "Where Flavor Meets Feeling" research explores this powerful connection, helping brands align product development with consumer desires. Ready to transform your product offerings? 👉 Get access to the full insights and discover actionable solutions: Craveability Consumer Research | Kerry #B2BMarketing #FoodInnovation #ConsumerInsights #TasteAndFeeling https://lnkd.in/gaPU4Pqb