Bolney Wine Estate’s Post

The Power of Wine Events to Boost Sales 🍷 While tasting rooms and wine tourism are popular strategies for wineries, their impact on sales is often limited. Many wineries—especially in Spain—find that tastings and tours result in only modest gains, largely relying on the few bottles that visitors might purchase. Wine tourism is undoubtedly growing globally, but the real potential lies in shifting focus from traditional tours to more engaging and experiential events. Instead of concentrating solely on technical wine knowledge, which can sometimes be overwhelming or uninteresting to casual consumers, wineries should consider hosting lively and interactive events such as festivals, live music performances, or creative activities like "paint and sip" sessions where guests can paint their own wine glasses. Successful spirits brands have already embraced this approach by sponsoring large-scale events like festivals, where their products are enjoyed in a more relaxed, fun atmosphere, leading to rapid sales increases. It’s a model that wineries could benefit from adopting. Perhaps it’s time to rethink wine tourism. Most consumers simply want to enjoy wine in a fun and memorable setting rather than engage in a deep educational experience. What are your thoughts on this? Have you seen success with wine events over traditional tasting rooms? Is it time for a change in approach? #wine #winesales #wineindustry

How to Buy Wines For Weddings

Reflections on My First Wine Tasting in Bilbao: Lessons Learned Organizing my first wine tasting in Bilbao was exciting but came with its share of challenges: 1. Finding Guests: It was tough to get people to come because I'm new here and not many speak Russian. Note to self: Use local networks and social media, team up with local businesses and expand to English speakers (My Spanish is still not perfect enough for me to host tastings in this language but I’m working on it) 2. Finding Wines: I had to scramble to find wines because the tasting was quite spontaneous. Tip? Plan in advance, order online and build relationships with local wine sellers. 3. Rare Wines: Getting rare rose txakoli was super hard even in Bilbao because it's made in small amounts and was off-season. Next time, I'll prepare better and plan ahead. 4. Money Matters: I didn't make much profit this time. Lesson? Double-check costs and pricing for future events. 5. Timing Troubles: I didn't realize it was a holiday weekend, so fewer people came. Remember to check local holidays next time. I’m still adjusting to local festivities and traditions. All in all, I think doing at least something is better than not doing it at all. We all should start somewhere. To fellow wine enthusiasts exploring new places, embrace challenges, learn from them, and keep pouring your passion into every event! 🥂 #WineTasting #LessonsLearned #BilbaoEvents

Why settle for one benefit when you can have four? The By the Glass® WineKiosk enables shoppers to taste wines enhancing the retail experience while gathering valuable feedback on displayed wines. Plus, it’s a win-win for customer connection—shoppers can easily access detailed wine info or join your mailing list. 🍷 Transform how your customers discover and connect with your wines!

#3 Nadya's adulting story Since 2022, my life partner Valentin SPOUTIL 李萬龍, and his business partner Simon Habran have been importing Belgian Beer in Taiwan, Brewery Bertinchamps. Getting to witness all of this up close — discussing small or big matters with Valentin (though what about an opinion from a 25 years old right..... 😅), delivering beers from bar to bar, and labeling countless bottles of beer. Now, most of our weekend drinking involves introducing Bertinchamps. (I have never worked in sales before, a significant percentage of the restaurants we approach convert to sales has given me a taste of the exhilarating rush of selling). I wasn't initially a fan of beer, but this whole journey has raised me to become someone that would enjoy a bottle of Legére 12pm on a Sunday, and a Triple on a cold Saturday night. (I'm not sure it's a good thing but well, anything with moderation, let's say?) It was fun and enriching, like enrolling in a business course for free. (Or for my labor in exchange? 🤔) Over the past two years, this Taipei Wine Show is a good indicator on how much they have grown. 2022, they started with a free booth supported by a partner, in exchange, all sales revenue went to the partner. 2023, they shared a small-size booth with the same partner. 2024, they are now confident to take a full booth themselves. Also in 2024, they expanded, bringing more brands of Belgium beer, not only Bertinchamps, like from Omer Vander Ghinste, etc, hence the name beer-square.tw. With this significant exponential growth, they want to continue bringing more selection of good beers in Taiwan. And each time I joined them for this kind of exhibition, it has been incredibly enjoyable. Getting to meet fellow people in the F&B industry and beer enthusiast. It's never just about selling beers, but all the chats and knowledge exchanging. Sometimes when my social battery ran out, I'll be hiding at the back labelling their cups or something, observing the bustling crowd, enjoying the ambience. So if this post reaches those in need of enriching their beer selection in the menu, or those like us who enjoy a good beer after their 9-5, please stop by this weekend. Love, Nadya, Polly Wu, Simon Habran, Valentin SPOUTIL 李萬龍

Why settle for one benefit when you can have four? The By the Glass® WineKiosk enables shoppers to taste wines enhancing the retail experience while gathering valuable feedback on displayed wines. Plus, it’s a win-win for customer connection—shoppers can easily access detailed wine info or join your mailing list. 🍷 Transform how your customers discover and connect with your wines!

Celebrating Black Sommeliers and Wine Professionals in 2024 Despite being in 2024, the representation of Black sommeliers and wine professionals in the U.S. remains significantly lower compared to other races in the industry. According to a 2024... #buyblack,#blackownedbusiness,#blackexcellence,#blackownedbrand

If you love wine, you must watch this episode! Let us take you to Germany and France 🥰 And after, share your thoughts about the video!