Bolney Wine Estate’s Post

What's the answer to this? More sales emails are not the answer and if you're a foreign producer, don't expect your importer or distributor to find interested consumers for you. They're too busy keeping their own businesses afloat. You must build your own "walled garden" or community of consumers to learn from, educate, and tell your story. Who are your consumer advocates? Do you know? We're moving from an era of transactions to one of trust and this article heightens the need. We can help you find them, nurture them and build a relationship with them, and ultimately, that equates to more sales.

Have you ever tried "chunking" after the guest checked in? Our goal should be to capture a hotel stay extension, by delighting them during original booking e.g., 1.🍽 Daily Culinary Highlights: Create a rotating schedule of exclusive culinary events or signature experiences that happen each day (e.g., Monday Wine & Cheese, Tuesday Taco Fiesta, Wednesday BBQ Night) 2. 📖 Storytelling Elements That Unfold Over Multiple Days: Craft a narrative or theme that builds on each experience—for example, a “Chef’s Signature Tasting Menu” that unveils a new chapter every day. Guests become curious about what’s next, making them more likely to add nights to complete the experience. Applying this we can "chunk" the guest experience through carefully designed food and beverage moments that add value across their stay and entice them to stay longer

Something to ponder as we head into the weekend. What Do Networking and Wine Have in Common? Both get better with age! That’s right, many wines get better over time. It takes time, patience and restraint, in order to find out what a bottle of wine will taste like at some future point. Those same elements of time, patience, and restraint, are also essential keys to networking. We know that certain grapes make great wine, only if they are allowed to age and mellow over a long period of time. Great networking also develops over a longer period of time. It takes time to build your skills, develop a strategy, identify key contacts and cultivate relationships. If you rush it, the quality may be compromised, just like opening that bottle of wine before it’s ready. The most expensive wines, are usually those with some years of experience in the barrel. Cheaper wines are bottled much closer to the date they were processed and consumed early. The most effective networking is very similar to the aging of fine wine. Would you prefer to accelerate the networking process and “bottle” it early, knowing your results may be disappointing? Or, would you prefer to experience vintage networking and allow it to become better with age. Savor the fruits of your patience and enjoy the rewards. Bordeaux or Muscatel? It’s your choice! Cheers! #powernetworking #centersofinfluence #beingstrategic #dontalbert #centurionbusinesscoach

Over the past few weeks, I've had interesting conversations with sales leaders, vineyard managers, suppliers of all kinds...from corporate size to little folks like me. Observation: If you work for a company that buys from a proven supplier with a successful relationship between the two companies and your supplier calls you (& leaves a message because you won't pick up the phone) and follows up with you on email...and you don't respond AT ALL...that's just not bad business...that's just bad behavior. It seems this trend has become pervasive to the point where it's a common theme in the greater wine business. What are your thoughts? How do we correct this?

Have you ever heard the great story of 'Zondernaam' wine by TOKARA Wine and Olive Farm from South Africa? They knew their wine wasn't good enough to build the Tonkara brand, so they came up with the brand name translated as 'without name'. Their goal was to protect their long-term brand, while creating space under another brand name. Result: the wine was still so good - and the brand so popular - that they really needed a long-term strategy to bring both brands together. There are many lessons needed to be learned from this story, but the most important one is: A quality product and a quality brandname is worth more than anything else. It shows how hard it is to get rid of Product-Market-Fit after you did find it (by accident).

🍇 Practifi Pinot Blanc is here! With a variety of new features and enhancements, there's something for everyone to enjoy. Some of the key highlights include: 🔍 Bypass Deal Creation for Services Not all services need to follow a traditional sales process. With Pinot Blanc, Service Types can be added directly within the New Service action on a client’s record, allowing users to skip the deal creation process entirely. 💪 Create Custom Stages for Deals and Services The path from identifying a prospect to completing a service can vary greatly. Users can now create custom stages for the Deal and Service objects, tailoring them to fit your unique processes. ⚙️ Automate Deliverables with Activation Rules Set criteria to automatically create Deliverables based on client segments. This allows your firm to efficiently create and assign Deliverables, enabling team members to execute them more consistently. In addition to these key highlights, Practifi Pinot Blanc brings numerous enhancements to our user experience, making it easier and faster for your team to serve your clients. View the full release notes to learn more: https://bit.ly/4eYiI5K

Our latest release brings a ton of flexibility in automating service commitments to your #RIA advice clients. I can't wait to see what firms on Practifi create with these new tools!

It's been about a week since our Pinot Blanc release started rolling out, so if you're a Practifi client I hope you're getting familiar with all the goodies that came with it! This release continues the focus on Deliverables that started earlier this year with Cabernet Franc, which means it's been sucking up a lot of oxygen, but we really believe in their potential. The idea behind them - creating a blueprint for great service execution that runs on autopilot - has always resonated, but the challenge has been providing the right levers to pull so that the blueprint can accurately reflect reality. We think we've done that with this release, and we think that firms who lean into Deliverables will be rewarded with a client experience that both incredibly rich and easily repeatable. We're currently working on some initiatives to help our clients get excited about and started with Deliverables, but in the meantime, if you're one of those firms who's been on the fence, I'd be more than happy to chat with you about all the greatness you'll unlock once you take the leap. #wealthtech #crm #ria #advisor

Interesting article. I like the honesty from Solectrac and how they are repositioning the business. It’s always important to maintain a close relationship with your end customer. I look forward to seeing Solectrac shift their GTM and overall business strategy.

🍷 Exploring Strategic Opportunities: Day 2 at Vinitaly Day two at Vinitaly has been a whirlwind of strategic networking and deepening industry relationships. Here’s a snapshot of our key activities today: 1-Strategic Discussions with Partners: We've engaged in meaningful discussions with the companies we represent to understand the latest market trends and strategize for the year ahead. These insights are invaluable as they inform our business decisions and help us maintain a competitive edge. 2-Scouting for Innovation: Our team is actively seeking out new and innovative products to enrich our offerings. The focus is on discovering unique wines that can captivate and satisfy the diverse tastes of our markets. 3-Building Bridges with Buyers: A significant part of our day has been dedicated to connecting our network of buyers with our partner wineries. By facilitating these interactions, we aim to foster long-term collaborations that benefit all parties involved. The intensity of the event is matched by the potential it holds. Every interaction here is a stepping stone towards greater achievements in the wine industry.