Automotive Innovator | 30+ Yrs in 🇨🇦🇺🇸 Wholesale | Import/Export Expert | Founder of Can-Am Warranty,SOAR & AAR | Building Communities, Empowering Dealers | Opinion Leader & Industry Predictor
The dealership world is changing…FAST I know…”Thanks Cap’n Obvious” Please hear me out Every day, we’re seeing more acquisitions. Groups are snapping up dealerships left and right, and in many cases, the first to go are the executives. Why? Because the acquiring entities bring in their own people…executives who know the processes and protocols of the parent company. Add to that the extreme negative equity issue. Dealers thrived during the demand highs, but now? Trades are underwater. Dealerships aren't prepared with strategies to handle this…and trust me, the top brass can’t blame market forces forever. When the numbers start dipping, it’s their heads on the chopping block. And that’s just the beginning… -Interest rates are high. -We’ve got a significant election coming, sure to send shockwaves through the economy. -Unknown factors that could disrupt everything. In the end, dealers will adapt…they always do. But in the transitions, it's common for the staff at the top to be replaced. New blood is often seen as the solution. If you're a GM reading this, you know the industry is volatile. None of this comes as a surprise. But here’s the hard truth… You could be next. Your career, your role, your security…it all hangs on how well you navigate these turbulent waters. And if you're not building your personal brand now, you’re falling behind. Waiting until things go south to get noticed won’t cut it anymore. When the market shifts, the people who are known for their expertise are the ones who get calls, who get hired, who stay safe. But if you’re invisible… or worse, replaceable… you could be left standing on the sidelines when the dust settles. -Acquisitions? Out of your control. -Negative equity? Not your fault. -Staff changes at the top? You better be ready. Build your brand…Expand your connection base? You are in TOTAL control and nobody is gonna do it for you. The GM’s who will thrive in this changing landscape are the ones who are visible. The ones who are known for their expertise and ability to adapt. Here's how to mitigate the risk -Start sharing what you know. Your expertise, your experience…put it out there. -Position yourself as an authority in the industry. -Don’t wait for your dealership’s name to be on the acquisition list. Be proactive. Get known. -Control your career. Don’t leave your future in someone else’s hands. This industry is competitive, but the people who build a powerful personal brand will come out ahead—every time. PS… In the coming days I’ll be dropping “Freedom Formula Lite”. A FREE no brainer starting point... DM if you want on the list #ForgeYourFreedom
kajabi Assistant
2moPersonal branding is the key because adapting to these rapid changes is crucial.