Bobby Tichy’s Post

I couldn't agree more! AI and automation are game-changers for marketers, not job-killers. Klarna's story perfectly exemplifies how these tools amplify a marketer's impact, not replace it. Like the article highlights, the key is to focus on the "10X" factor – how can AI and automation supercharge your creativity, efficiency, and reach? We have seen firsthand how Stitch customers use these tools to generate more campaigns, streamline processes, and drive better results. It's exciting to be part of this evolution in marketing with Braze.

Discover how AI revolutionizes digital marketing with personalized strategies, driving sales & maximizing ROI. Real-world examples like Netflix & Amazon showcase its impact. Businesses of all sizes can leverage AI for success. #AI #DigitalMarketing #ROI

🚀 New Blog Alert! 🚀 🌟 AI: Your New Best Friend in Marketing! How Small Businesses Can Harness the Power of Artificial Intelligence 🌟 Running an SME can often feel like a juggling act, but Artificial Intelligence (AI) is here to make marketing smarter, faster, and way more efficient. From personalized customer interactions to automating tedious tasks, AI is revolutionizing the way we do business. And guess what? We've got a fantastic blog post that dives into all the ways AI can transform your marketing strategy! 💡 Highlights Include: Personalized marketing that makes every customer feel like a VIP. Gaining insights faster than you can say “spreadsheet!” Automating repetitive tasks to free up your valuable time. Enhancing customer service with AI-powered chatbots. Predicting trends to stay ahead of the competition. Generating engaging content with ease. 📖 Read More: https://lnkd.in/dFYxFjWV As a small business owner, embracing AI could be the game-changer you’ve been waiting for. Dive into our blog and discover how AI can become your secret weapon in marketing. Let’s embrace the future together! 🌟 #AI #Marketing #SmallBusiness #DigitalTransformation #IkigaiDigital

Transforming Marketing: #AI's Role In Shaping The Future The marketing field has shifted due to AI's abilities, from simplifying complex processes to improving customer interactions. #marketing #business #digitalmarketing #ecommerce #business https://bit.ly/4chE2Rq

Explore how AI agents autonomously solve problems, enhance personalization and enable next-gen marketing strategies using agentic frameworks. https://lnkd.in/eFYEpDcV #exploring #aiagents #revolutionizing #digitalmarketing #solving #problems #enhancing #personalization #enabling #nextgen #marketingstrategies #using #agentic #frameworks

Every marketer should know what "RAG AI" means. Hint: it's not what you think. If you google it, you jsut get a bunch of technical jargon written by engineers so let me explain RAG AI in a way that actually makes sense in a marketing context. First off, RAG = "retrieval-augmented generation". Think of it as AI with a perfect memory of your brand's content. Here's the long and short of it: - Regular AI is like a brilliant new employee who knows everything about the world, but nothing specific about your company or brand. - With RAG AI, that same employee has read every single product or support document, outbound email, and piece of content your company has ever produced. 🫣 Why does this matter for marketers? Because it transforms how your brand interacts with customers. Let me share two real-world examples: Zalando's dumb chatbots used to give generic answers from a limited FAQ list. We've all played with these, they're not very helpful. With a RAG AI-powered chatbot, it now pulls info from its entire knowledge base - product descriptions, past customer interactions, and even seasonal campaigns. So when a customer asks about "that red lipstick from the winter campaign," it knows exactly which one they mean and can provide specific details about the shade, ingredients, and current promotions. Result: 42% increase in chat-based sales conversions. That's pretty impressive. A similar example comes from Morgan Stanely, which implemented a RAG AI assistant for their financial advisers. Those who adopted the assistant had 98% client satisfaction rate with how they answered questions. (No comparison data for those who did not adopt it, unfortunately.) So what's the secret behind RAG AI? Basically it combines two AI superpowers: 1. It can create new, original content (that's the generative part) 2. It can pull from your specific brand knowledge (that's the retrieval part) Think of it as having a marketing team member who has memorized everything your company has ever done and can instantly use that knowledge to create perfect, personalized responses for each customer. (Or at will get there soon.) The future of marketing isn't just about AI - it's about AI that truly knows your brand inside and out. RAG AI gets us there. [AI helped me brainstorm this post, specifically the 2 case studies]

The AI revolution in marketing is here. Navigating its complexities is crucial for unlocking its full transformative potential.

Exploring AI in digital marketing offers exciting possibilities, but it is essential to proceed carefully. 💡 Integrating AI without full consideration can lead to generic interactions, eroding trust and diluting your brand's unique voice. 🚫 Remember, AI should support, not supplant, the creativity and insight of your marketing team. Use AI to amplify your strategic objectives, ensuring it aligns with your brand values and improves customer relationships. 🤖 #MarketingStrategy #AIinMarketing #DigitalLeadership #TechnologicalInnovation

Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies. https://lnkd.in/d7AZjsgi #marketing #DigitalMarketing

Really worthwhile short overview of the future of marketing/sales with AI by a16z. https://lnkd.in/gsz2n92W. Given the vital role of ad funding as the core of B2C AI this map of current future function is important or even essential for firms, especially B2C that use digital means to acquire customers. Matthew Lieberman Ingrid LindbergIan R.