Bob Graham’s Post

I write books and/or guide business owners and leaders using my POWER Process to tell their story POWERfully so it generates new business and makes them a thought leader

1mo

See how the changing color of fall leaves can inform the word choices we use when writing for our ideal clients. https://lnkd.in/eyzDHT92 #bookcoach #leadgeneration #SpearPointInk #business #selfpublishing #tellyourstory #author #Writer #book

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Each of these four leaves do you like, do you like the yellow one, the one that's turning red, the light brown one at the lower left of the dark brown one, The leaves are falling off the trees. And I was with someone in the car and I've been around other people and they always talk about their favorite color leaf. I like the yellow ones. I like the red ones. So I like the ones that are just light brown. And it's a lot like when you're dealing with your ideal client, your ideal client wants the language that they want to hear. It's language they use. And if you don't use that. Language, they're not gonna like it as much. It's just like you look at trans like, well, it's OK, but when you see the red, if you like the red, you're like, whoa, look at that tree. That's amazing. Same thing when you're helping someone figure out whether they want to work with you. So that's what I do when I help people to write books for their business, lead generation books. We look at how the language can appeal to their ideal client so that they feel comfortable working with you. Hey, click on the link below and I'll tell you more in a free discussion.

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