Bob Frostholm’s Post

Every time you introduce a new product, pirates are waiting to steal your ideas and clone their own version of your product. Analog ASICs make it impossible for them to do so by embedding your proprietary design in a chip that has no public datasheet. Extend your market leadership by protecting your design IP by hiding it inside an ASIC.

Unlike standard ICs, which allow for the easy replication of your product , custom ASICs lack publicly available datasheets, making it much harder for competitors to access and reverse-engineer your proprietary ideas. Embedding your unique designs into an ASIC chip delays competitors from catching up, giving you time to establish your product as a dominant player in the industry. Learn more at https://zurl.co/MQUg

If you're worried about the upfront commitment of an analog ASIC, Javelin ASIC Devices offers extended NRE payment plans, allowing you to amortize these costs over a period that is typically twice the engineering development time, provided you have a good credit rating. This approach ensures you can benefit from cost savings once the ASIC is integrated and shipping. Learn more here: https://lnkd.in/gnCWyVPd

By using custom analog ASICs, you can significantly reduce noise and interference, thus improving the overall performance of sensitive analog applications. For example, by integrating the amplifier and A/D functions onto the same ASIC chip, you eliminate these troublesome connections, ensuring a cleaner and more reliable signal. Learn more: https://zurl.co/6xDR

Since noise is often the most critical consideration is a sensor based design, it makes sense to use an Analog ASIC to minimize its negative contribution to signal processing.

Many chip companies discontinue products even when their sales volume is high. The reason is simple. Standard products are often offered in several package options, multiple temperature ranges, and various performance options such as electrical specifications that offer different speeds or accuracy. Multiply all the combinations and permutations and the number of unique individual part types can grow to several dozen quickly. If no single version has a winning formula, the internal cost to manage dozens of low to moderate volumes can be prohibitive. Don't get caught in the trap of having your product become the victim of an obsolescence effort.

It's important to include ALL the costs you'll be saving when you are thinking about consolidating a plethora of analog related components into a single ASIC chip....here some things to consider.

If an analog ASIC replaces 25 components such as ICs, resistors, capacitors, and diodes, obviously your related purchasing costs go down, but you'll also reduce your PCB size, possibly the number of layers needed, and the number of pick-and-place steps required at assembly, resulting in further cost savings. Learn more at https://zurl.co/LqcH

Reminder: Join our webinar in less than 2 hrs to learn how you can quickly and affordably create a custom chip. Leverage verified IP blocks and modular designs from our Marketplace to effortlessly realize your ideal ASIC. https://lnkd.in/gvVzh3_h #icdesign #semiconductor #HardwareDesign #asic

Consumer and enterprise applications share similar core technologies, but have very different requirements for performance, size, thermals, etc. MediaTek has a long history of designing chipsets for consumer devices, so we’ve leveraged this expertise to design custom silicon and packaging solutions for a variety of enterprise and industrial applications. In this video, you can see some of MediaTek’s different types of ASIC designs, ranging from a tiny piece of silicon to a larger design that enables liquid cooling to dissipate power. Check out the video to learn more: