Boulevard Public Relations’ Post

Marketers! It’s alive! The next installment of Commsor 🦕 Go-to-Network playbook series just dropped. 👀 It’s a 40+ page guide filled with how-to’s and insights from myself and other contributors that will help you build warm, sustainable revenue. ❤️ If you’ve been thinking about building a marketing strategy based on the Go-to-Network approach, but don’t want to overhaul your entire process… start reading. I contributed to “Sourcing Leads from Rented and Owned Networks” with Christina Le. And if you don’t like what I wrote, I promise you’ll love her section. If you’d like access to the playbook before it goes public on our site, consider registering for Commsor’s Friendsgiving for Marketers on Nov 20th at the link below, and you’ll receive the entire playbook in your confirmation email! Register here 👉 https://hubs.ly/Q02Ty0G30

If it was impossible to calculate the value of PR then few people would ever invest in it - but as soon as you start trying to work it out, you start to realise how complex it becomes. So how do you calculate the ROI of PR, when one single metric simply doesn’t exist? Luckily, if you dive into the OggaDoon archives, you'll find we've covered this topic on our blog! 👉 https://lnkd.in/dR3eQg-j

We asked a group of marketers, enablers, and sellers what frustrates them most out of the following: 👉 The inability to find marketing content 👉 Not knowing whether marketing materials are up-to-date and if these out of date materials are being used externally 👉 Not knowing whether and which content is being used by sales 👉 Having to constantly create presentations from scratch 👉 Not knowing if/how much buyers have interacted with content Unsurprisingly, the top frustrations were knowing how/whether sales and buyers are using content. In response, we published a series focused on content engagement metrics that lead to direct, meaningful action in different revenue-focused roles. Find an article just for YOU, whether you're an enablement pro, marketer, or sales manager on our Resources page. Just look for the "Insights to action + your role" titles. (poll represented here ⬇️ )

What happens to your business when social platforms bury your posts, and your audience stops seeing you? This why email is so powerful. It’s one of the only audiences you truly own. No algorithms, no shifting rules—just you, directly connecting with the people who care about your business. Here's why I'm telling our clients to keep it front and centre: >> Full control: Your email list is made up of people who’ve already shown interest in what you offer. You control the narrative, how often you communicate, and the value you deliver. >> Stronger engagement: When done right, email is personal. It’s not about shouting into the void but about delivering tailored content directly into someone’s inbox. >> Long-term ROI: It’s easy to overlook email, but the numbers speak for themselves—it continues to outperform many other marketing channels in terms of ROI. Carve out some time to think about how email can support your overall communications strategy. What stories will you tell?  How will you nurture and engage your audience? If you’re ready to start planning, I’ve got a few strategy session spots left in to help you get clarity on your 2025 communications and marketing plan. And speaking of email, we’re launching our own newsletter packed with communications tips, industry insights, and a few surprises.  🔗 https://lnkd.in/daZUckpZ #strategiccommunication

🚀 The countdown is ON! In just 3 days, we're launching The Marcomm Grind - your new home for resourceful marketing and comms magic! 🎉 Are you ready to: ✅ Turn constraints into creativity? ✅ Connect with fellow marketing and comms peers? ✅ Access game-changing hacks and strategies? Monday can't come soon enough! We're brewing up some incredible content, challenges, and community vibes that will revolutionize how you approach your marketing and communications hustle. Are you as pumped as we are? #TheMarcommGrind #LaunchAlert #MarketingInnovation #CommunicationsPro #ResourcefulMarketing P.S. Know a marketing or comms pro who needs this in their life? Tag them below!

This week our Clever Communications Crew (those who’ve signed up for our mailing list) will be getting secrets to build a link tree that CONVERTS. Wondering to yourself “But what is a link tree?” A link tree is most often seen on Instagram where you cannot share links but can be useful in countless places! There are dozens of link tree platforms to choose from and you can see an example of what some of the more comprehensive ones can do at https://buff.ly/4bP8qTJ.

During the busy end-of-year rush, it could be worth deploying some 'traditional' PR tactics to cut through the noise. Read my latest blog @ PLMR Genesis for some top-tips and seasonal puns... 😉🎃

PR isn't just about visibility; it's about impact. Ready to prove your PR’s business impact? Read our practical guide!

Is transparency your business superpower? ✨ Our agency's core values are highlighted in a recent US Business feature! Discover how transparency can help you soar. Click the link in bio to learn more! Huge thanks to our amazing PR partners, Otter Public Relations, for helping us land a featured articles on the news outlet #transparency #businessvalues #USBusiness #digitalmarketing #success