Who doesn't like a fresh coat of paint, an upgrade, and the energy boost to match a 14 yr old! That's what we've done with our online presence. We are so pumped our fresh new look that really reflects our bold energy, our fresh perspectives and aspirational vision! Shu-Hui Wee Adrian Ho Jordan Ng, Wei Jun
When I first started Blueprint Ventures I thought all I needed was a landing page and website that people could see in order to know that we were a real fund (not a branding agency! 😂 ). I thought that most of our narrative would be understood from our operating experiences, the conversations we had with founders and investors and that the website wasn't all that important. I basically did the exact opposite of what I tell our founders - that EVERYTHING leaves an impression and every touch point is an opportunity to tell your story, sell the experience and convert someone to your point of view. After several LPs pointed out that our site didn't match the dynamism and energy they felt when talking to us - that we didn't look like a consumer fund - that hit home! We were selling ourselves short by not paying enough attention to every single Blueprint Ventures touchpoint we had. So we have now re-launched our fresh new site with a style, character and energy that best reflects what Blueprint is and what we are trying to do. Thank you to the Lovework Studio team for such an amazing job! You guys have really delivered to a T, despite a context-heavy and imperfect brief. You have so perfectly captured our ethos, what we stand for and what we hope to achieve! You are amazing! Check out our fresh digs here! www.blueprint.vc
