Blue Market Media’s Post

Email Newsletters you NEED to Subscribe to if you work in Marketing: 📩 1. TLDR Marketing [https://lnkd.in/gVkNNuyt] (daily) • Keep updated on the latest trends, tools, and tactics daily. 2. Marketing Examples [https://lnkd.in/gS3TPNkm] (weekly) • Practical, real-world examples of marketing done right. Each issue has actionable tips for marketers looking to elevate their game. 3. DTC Direct Inc. [https://lnkd.in/g8x38uUQ] (5x/week) • Focuses on the DTC space, offering valuable insights and strategies to help brands connect directly with their customers. It's a must-read for anyone in the direct-to-consumer market. 4. Kalder [https://kalder.app/] (2x/week) • Marketing tips, loyalty news, new revenue streams for brands and sports teams. #Marketing #Marketer #MarketingTips

THE ONE THING THAT MAKES YOUR MARKETING 3X MORE EFFECTIVE IN 2024 Let me share something interesting… Just yesterday, I was checking my personal email inbox. Out of 27 marketing emails, I only opened two. Know why? They were the only ones that felt like they were really meant for me. Here's the thing about marketing today - everyone's shouting, but very few are actually connecting. Your customers are drowning in generic marketing messages. "Buy now!" "Limited time offer!" "Best deal ever!" It's like going to Divisoria (or any marketplace) and hearing all the vendors shouting at once, right? But when you personalize your message? Magic happens. When you know your customer's name, their problems, their dreams - everything changes. Your open rates jump up. Your conversion rates double, sometimes triple. In order to do that, start collecting the right data TODAY. Not just names and emails. Ask about their biggest challenges. Their goals. What keeps them awake at 3AM while scrolling Facebook. Let me be real with you - setting up personalization takes work. But it is worth it. Because when everyone else is screaming into the void, you'll be having meaningful conversations that actually convert. #DigitalMarketing #PersonalizedMarketing #GenZMarketer #BusinessGrowth #MarketingTips

📬 The size and shape of your envelope can significantly impact open rates and engagement. From classic #10 envelopes to bold square or uniquely shaped options, each choice sends a message about your brand. Think outside the box—literally! A well-chosen envelope can spark curiosity and encourage recipients to open it. Whether you're aiming for a sleek, professional look or something fun and eye-catching, we’re here to help you strategize the best option for your business. Let’s make your next campaign unforgettable! ✨ https://lnkd.in/gEA-iQCk #DirectMail #DirectMarketing #directmailmarketing #marketingagency #MailMarketing #MarketingStrategy #marketingtips #marketingknowhow #marketingknowledge #CreativeMail #MarketingInnovation #Engagement #CustomerExperience #PrintMarketing #DirectMailSuccess #directmailworks #marketing #marketingtips #envelope

Are you ready to take your business to new heights? 🌟 At Golden Era Promotions, we specialize in crafting direct marketing strategies that not only build your brand but also significantly boost your customer base and profits. 📈 We blend innovative techniques with proven methods to ensure your campaigns garner maximum engagement and deliver measurable results. 🎯 Our dedicated team works closely with you to tailor strategies that perfectly align with your unique business goals and market needs. 📞 Ready to grow? Contact us today to schedule your free consultation! #GoldenEraPromotions #BusinessGrowth #MarketingSuccess #BrandBuilding #CustomerAcquisition #InnovativeMarketing #LocalBusiness #TexasBusiness #DigitalMarketing #DirectMarketing #BoostYourBrand #MarketingExperts

According to a recent survey of CMOs, marketing budgets are averaging 7.7% of revenue this year. That’s the lowest marketing spend since the pandemic ended. In the four years before the pandemic, marketing spend averaged 11%. If it feels like marketers are being asked to do more with less, it’s because they are. Historically, B2B marketing budgets have been about 2/3 of B2C, but it looks like they’re closer to parity now. If you haven’t already made investments that ensure that budgets are being spent effectively, this might be the time to do it. https://lnkd.in/eW7TNRqv

Gain an Hour, Gain a Strategy ⏰ The clocks are going back, so what could you do with an extra hour? How about using it to ignite your next multichannel campaign? While you’re focusing on digital, don’t forget that 95% of mail is engaged with and 45% of it sticks around for a month or more. That means your message lasts long after the scroll is over! With direct mail, you’re creating memorable, trustworthy impressions that get noticed and drive results – even 70% of consumers say mail makes them feel valued. It’s time to make every second count. Ready to use that extra hour wisely? ⏳ Call our expert team to discuss your project on 01322 663 328. *Stats from Royal Mail Marketreach #DirectMarketing #Marketing #PrintAndMail #Multichannel #MarketingCampaign #ROI #Autumn #Q4

How many emails should DTC brands have in each of their flows? Typically 8-12 emails. Think that’s too much? That’s probably because your email marketer has you conditioned to believe 3-4 is satisfactory. Klaviyo also neglects this aspect in their publications, leaving agencies to decide on what’s most comfortable and cost-effective for them. Don’t adopt false beliefs because of lazy service providers. Email flows are one of the highest leverage digital marketing tools. Period. It’s almost like passive income in real estate, except you don’t need to worry about tenants, debt, or market downturns. Once they’re set up correctly, you’ll start printing money. Might as well take the time to build them properly.

Here is how a generic agency thinks "Are we above benchmarks?" GET AWAY from agencies that think like this!!! They are literally one mistake from "AVERAGE" What your brand needs is an unsatisfied realist who knows fundamentally that all metrics could have been improved on "Where could we have done better?" You will ALWAYS receive what you tolerate We don't tolerate Average --- If you are an ecom brand doing $10K or more in MRR AND ARE NOT doing north of 10% in pop-up form rate with a 15% opt. to conversation Fire your agency We will generate an additional 25% in email monthly revenue for your brand in the next 30 days and you only pay if and when it happens 🍾 🏆 🥇 Send me a message #emailmarketing #ecommerce #marketing

#1 mistake brands make in Marketing - They make decisions based on personal preference. How cool you think your website looks doesn’t matter if - ↳ They don’t convert customers. #websiteoptimization #ppc #performancemarketing

There are five generations of buyers in today’s competitive marketplace and about 19 communication channels, so whether you’re looking to maximize revenue to grow your company, boost engagement and awareness, increase repeat customers, or encourage brand loyalty, my guest today can help. Standing out from the crowd and getting your message heard is always a challenge. Employing email and SMS marketing remain potent tools for engaging with customers. By implementing best practices such as personalization, mobile optimization, and clear CTAs, while avoiding overwhelming frequency and generic content, you can harness the power of these channels to drive meaningful results in your marketing efforts. To help us understand how to use these tools effectively is award winning marketing expert and CEO of Inbox Army, Scott Cohen. #becomingpreferred #michaelvickers #emailmarketing