Blue Market Media’s Post

A lot of travel brands aren't using SMS right now...you could be missing out on additional bookings. Wondering how to launch a text channel without sacrificing email performance? Here are some quick tips to get started: 1. Tap into your existing customer base - they already know and trust you. 2. Use on-site persistent capture. A simple, expandable opt-in option across your site can drive steady growth. 3. Implement cart-level capture during checkout. It's a prime opportunity to get phone numbers from your most interested prospects. 4. Leverage your email list! Promote text sign-ups to this highly-qualified audience, offering exclusive perks for joining. SMS offers immediate, personalized communications in the hands of potential guests. Learn more in our latest guide: https://lnkd.in/gCgPRnSc

🛠️ Leverage Booking Tools and Features to Optimize Your Listing! 🛠️ 🔑 Discover how Booking’s tools and features can help you attract more bookings 🔑 Booking offers various tools and features to help you optimize your listing and attract more bookings. 🚀 ➜ Genius Program: The Genius program is a loyalty program for frequent travelers that can boost your visibility and bookings. 🌟 ➜ Promotions and Deals: Using promotions and deals can help you attract more bookings, especially during low-demand periods. 💰 ➜ Property Page Score: Booking provides a property page score that indicates how well your listing is optimized. 📈 Stay tuned as we delve deeper into proactive marketing efforts, such as social media marketing, email marketing, and collaboration with local businesses, that can help drive more traffic and bookings. 🎯 #GetMoreBooking #GetMoreBookings #BookingDotCom #PropertyListing #TravelTech #OptimizationTools

Instead of saying, “I want more website visitors,” a SMART marketing goal would be “I want to increase my website traffic by 25% in the next six months.” Specificity in marketing isn't just about clarity. It's about accountability and measurable progress. By setting concrete targets, you're not just hoping for improvement; you're planning for it. For tour operators, this might mean aiming to increase bookings from a specific demographic by 15% in the next quarter, or boosting email sign-ups by 30% before peak season. What's one specific, measurable goal you could set for your tour business this month? Share in the comments! #SMARTMarketing #MarketingGoals #TourOperators

Boost bookings without big ad spends! 🌟 Update your GMB profile, collect guest reviews, and make booking easy. Offer discounts for direct bookings, share real guest experiences, retarget with small budgets, and email past guests exclusive offers. Small steps, big impact! 🏨💼     ✅Subscribe to the DigiLeap Weekly newsletter for innovative tips and tricks on Digital Marketing: https://shorturl.at/cjor5    🛑Read our blog:- https://lnkd.in/d8GPqcpD !!   👉 Visit our BIO for more such tips & tricks.   #digileap #digileapmarketing #hotelmarketing, #hospitalitytips, #bookingboost, #guestexperience, #traveltips, #hotelowners, #digitalmarketing, #businessgrowth

Do you run a travel blog or business? Do you have an automated welcome sequence as part of your #EmailMarketing strategy? We know it takes time & effort to create & build properly. But once it's done you can leave it on autopilot & see the impact it has on your business We introduced a 5-email welcome flow on the back of a lead magnet for our new travel site & these are the average open & click-through rates.👇🏼 Our email list has also grown by over 40% in less than 60 days. Now we have a platform to build relationships directly with our readers. This will allow us to get to know them better work out what they like & don't like then build more content around data rather than guesswork. Plus we're less reliant on organic search & algorithms to get our content in. front of our audience. Follow our journey & we'll show you the exact sequence we use to get these numbers. Yes it's a long game play & no email isn't a shiny new tool to bring overnight But sticking to the process = the "success" + freedom you dream of! #travelblogger #email #travelagency #touroperator #travelbusiness #travel

Seize the Opportunity to Supercharge Your Hotel's Revenue! Capturing last-minute bookings can significantly drive revenue growth for your hotel! At Revenue Resolutions, we've got the expert tactics to help you capitalize on spontaneous bookings: ✔️ Implement dynamic pricing strategies to adjust rates in real-time ✔️Optimize your website for mobile bookings to target last-minute travelers ✔️Utilize social media and email marketing campaigns to reach spontaneous bookers ✔️Leverage data analytics to identify trends and opportunities ✔️Offer targeted packages and promotions to fill gaps in occupancy Don't let last-minute bookings slip away! Our revenue management solutions can help you: 💎 Increase occupancy rates 💎 Maximize revenue potential 💎 Stay ahead of the competition Contact us today to learn more about our tailored revenue management solutions and start capturing those last-minute bookings! #RevenueGrowth #LastMinuteBookings #HotelRevenueManagement #HospitalityIndustry #RevenueResolutions

We're disrupting the travel tech space with unprecedented offers—waiving setup fees, slashing website costs, and doubling our free trial. Why? Because we're confident in our game-changing solution for Travel Advisors. Truevail isn't just another marketing platform. We're your full-stack marketing partner at just $99/month. Book ONE trip, and your yearly membership pays for itself. We've created a solution that goes beyond Constant Contact and Mailchimp, elevating your marketing with Done For You Luxury Content. What truly differentiates us is our commitment: 100% human-powered and 100% travel industry focused. We understand the nuanced world of luxury travel and have built a platform that speaks directly to travel advisors' unique needs. Ready to transform your travel business? This is more than a Black Friday deal—it's your opportunity to revolutionize how you market and grow. https://lnkd.in/eC4Ma4Vi #LuxuryTravel #TravelTech #MarketingSolution #BlackFriday

Unlock the Power of Direct Guest Communication! 📲✉️ Want to build stronger relationships with your guests and boost repeat bookings? Direct SMS and email marketing is the key! 🔑 Here are the 4 essential elements: 1) Provide a GREAT Experience: Start by creating a memorable and positive experience for your guests. This is the foundation of any successful marketing strategy. 2) Collect ALL Guest Data: Obtain consent to gather essential guest information like phone numbers and email addresses. This allows for personalized communication. 3) Market To Your Guest List: Craft targeted SMS and email campaigns with exclusive offers, personalized recommendations, and valuable content. 4) Guide To Direct Booking Website: Encourage direct bookings through your website by offering incentives and a seamless booking experience. Ready to take your STR marketing to the next level? 🚀 ➡️ Learn more about our Done-For-You STR Marketing services and start building lasting guest relationships today! https://lnkd.in/gF6845ar #STRMarketing #DirectMarketing #SMSMarketing #EmailMarketing #GuestCommunication #VacationRentals #Airbnb #VRBO #PropertyManagement #Demo

PUT YOUR BOOKING CHANNELS IN THE RING ….and see who comes out on top. Who’s pulling their weight and delivering the most bang for your buck? It’s time to reward the champions and rethink the slackers. Assess Revenue Contribution: Break down revenue generated by each booking channel (e.g., direct website bookings, Online Travel Agencies (OTAs), social media, email marketing, third-party partners). Determine which channels consistently bring in the most revenue and which may need improvement. Calculate ROI for Each Channel: For each booking channel, calculate the return on investment (ROI) by comparing the revenue generated against the costs associated with using that channel (e.g., commission fees, advertising costs). This will help you understand which channels are most cost-effective and deliver the best value. Monitor Customer Behavior by Channel: Analyze customer behavior across different channels. Do customers booking through your website tend to spend more on additional services, or do OTA customers book more frequently but spend less? Understanding these nuances can inform where to focus marketing and sales efforts. Prioritize Resource Allocation: Based on your analysis, decide where to allocate more or fewer resources. Channels with high ROI and strong revenue contribution should receive more investment, while underperforming channels may require reevaluation or strategic changes. By systematically evaluating the performance of your marketing campaigns you can make informed decisions that drive best results. #CampaignSuccess #MarketingInsights #AdPerformance #DigitalMarketing #MarketingAnalysis #PromotionalStrategy #MarketingROI #CampaignOptimization #CustomerEngagement #MarketingWins

Sometimes a warm welcome and a heartfelt goodbye are all you need. So if you want guests to “feel the love” before they even arrive and keep that feeling going after they leave, your guest communication strategy needs to match. That was priority number one for InterContinental Phu Quoc Long Beach Resort. With Revinate Marketing, they invested in pre-arrival and post-stay email campaigns to ensure engaging communication that personalized the guest experience. With intelligently segmented campaigns, the hotel grew revenue by 750% within six months of using Revinate Marketing. Greeting and bidding guests farewell with care and attention. Read more about their success in the comments! #EmailMarketing | #GuestData | #HospitalityTechnology