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Direct mail has a high response rate compared to digital channels. The average response rate of direct mail is around 4.9% significantly higher than emails’ response rate of 1%. Source - Association of National Advertisers (ANA) #DirectMail #MarketingStats #CustomerEngagement

Did you know 91% of promotional mail is read and opened? Direct mail cuts through the digital noise, making a lasting impact. Ready to boost your engagement? Let’s make your message stand out! Source - Association of National Advertisers (ANA) #DirectMail #MarketingStats #CustomerEngagement

For broadband providers, accurate data is crucial for running successful campaigns. Well-targeted direct mail can lead to 4.6 interactions per piece on average, ensuring your brand remains top of mind as recipients revisit mailers multiple times. With high-quality data, providers can: 🔵 Target households with relevant offers: Tailor messages to specific segments, such as offering superfast speeds for gamers or reliable connectivity for remote workers. Targeted offers often result in higher engagement. 🔵 Reduce waste and maximise resources: Clean data helps prevent errors like duplicates and outdated addresses, optimising budget and improving return on investment (ROI). 🔵 Create a positive brand impression: Properly addressed and professionally crafted mailers build trust, encouraging brand loyalty. Want to learn more about leveraging data for your next campaign? Visit https://lnkd.in/eTVMG3Qa to explore how accurate data can transform your broadband outreach. #DataDrivenMarketing #BroadbandCampaigns #DirectMailSuccess #BlueMarketMedia

The power of multichannel + mail: ex-Google CMO, Nishma Patel Robb, outlines her experience of using mail in the digital world of Google in a blog for Media Leader. According to Nishma: ✅ Direct mail helped bring Google to life - giving the global tech giant a personal touch ✅ Direct mail added depth to their campaigns, significantly boosting reach and conversion rates ✅ Direct mail remains one of the least diluted marketing channels, with 63% of recipients giving it their undivided attention As Nishma says, "When marketers execute great creative, we create moments. But when we master direct mail, we craft pieces of branding that earn a place in someone’s home. And what’s more powerful than that?" @TheMediaLeaderUK https://buff.ly/4foXHAZ #DirectMarketing #DirectMail #PrintandMail #Multichannel

The Enduring Power of Direct Mail in Today’s Digital World In an era dominated by digital communications, the value of direct mail can often be underestimated. Mail has been around for as long as anyone can remember. The service can be traced back to 1505 when a Roman Emperor established a postal service run by Franz von Taxis, who many consider to be the inventor of this convenience. Yet, despite the rise of emails and social media since the smartphone was introduced, direct mail remains a crucial element of effective marketing strategies. Despite the prevalence of digital advertising and online communications, direct mail has maintained a steady position in the marketing mix. Make sure to read our latest blog where we discuss why sending out direct mail to your customer base is still important and how it can benefit your business. https://lnkd.in/eUPTNync #alpharesponse #blog #directmail #important

📱 Wondering how to boost your marketing efforts without breaking the bank Let me introduce you to SMS marketing! Here's why it's a game-changer: Direct Connection: SMS allows you to reach your customers directly on their mobile phones, ensuring your message gets seen promptly. High Open Rates: With open rates as high as 98%, SMS ensures your promotions and offers are seen by the majority of your audience. Instant Communication: Want to announce a flash sale or promote a last-minute deal? SMS lets you communicate instantly with your customers, driving immediate action. Personalized Engagement: Tailor your messages to specific customer segments, increasing engagement and driving conversions. Cost-Effective: Compared to traditional advertising methods, SMS marketing is incredibly cost-effective, making it ideal for local businesses with limited budgets. If you're using Klavio for your email marketing, they have just announced you can now use the new SMS feature for companies in the UK and Ireland. Ready to supercharge your marketing efforts? Give SMS marketing a try and watch your business soar! #LocalBusiness #SMSMarketing #GrowYourBusiness

As we gear up for 2025, it’s time to look at the bigger picture—and yes, that includes direct mail. While digital channels can be fast and cheap, direct mail is still a heavy hitter, consistently driving higher Average Order Value (AOV) and Lifetime Value (LTV) compared to other channels. Lis Barton, current Chief Customer Officer at MONY Group plc, who own comparison site MoneySuperMarket, nailed it when she said: “It’s about having to be ruthlessly efficient with your spend and your targeting to get the right message to the right customer at the right time. That direct mail way of thinking has been super important in the applications I’ve made to digital marketing as well. I think some of those disciplines have been lost as things have become cheaper to send.” In 2025, get the strategy right for your direct mail campaigns and use this drive the strategy for your digital marketing, blending that disciplined approach from direct mail with the agility of digital will be a game-changer. Get the message right, deliver it to the right people, and watch the results speak for themselves! #PSE #DirectMail #Directmailagency

The Enduring Power of Direct Mail in Today’s Digital World In an era dominated by digital communications, the value of direct mail can often be underestimated. Mail has been around for as long as anyone can remember. The service can be traced back to 1505 when a Roman Emperor established a postal service run by Franz von Taxis, who many consider to be the inventor of this convenience. Yet, despite the rise of emails and social media since the smartphone was introduced, direct mail remains a crucial element of effective marketing strategies. Despite the prevalence of digital advertising and online communications, direct mail has maintained a steady position in the marketing mix. Make sure to read our latest blog where we discuss why sending out direct mail to your customer base is still important and how it can benefit your business. https://lnkd.in/eUPTNync #alpharesponse #blog #directmail #important

Struggling with cut through? What are your email open rates like? Direct mail boasts open rates of 96%! Engagement rates with direct mail are also on the rise as more people work from home. https://lnkd.in/gjsGPuVX #directmail

Don't overlook the power of the timeless postcard for boosting sales! Before the internet, email, and social media took over, 80% of businesses relied on direct mail marketing, including postcards, as a primary advertising method. While digital marketing dominates today, postcards remain an essential tool for engagement and trust. Studies show that 73% of consumers prefer direct mail over email for brand communication, and direct mail achieves a 4.9% response rate, far surpassing email’s 1%. A postcard leaves a lasting impression—consumers retain 70% more information from physical mail and 60% are influenced to visit a brand's website after receiving it. Personalized postcards can even boost response rates by 135%! Key benefits? Tangible impact, high trust, and less competition in the crowded digital space. Let’s make your message unforgettable with the humble yet mighty postcard! #PostcardMarketing #DirectMail #PrintSolutions #SCDesignGraphics #BusinessEnhancement #Marketing #Branding #GraphicDesign