Blue Market Media’s Post

As the Paris Olympics are here, it's about time someone wrote a carefully shoe-horned in LinkedIn post drawing parallels between the Olympics and the world of online marketing. Isn't it?! Seeing as most people are on holiday this week, I'll do it. Every day, marketers are in our own high-stakes competition, but instead of medals, we get likes, shares, and (occasionally) a pat on the back. Here’s how marketing feels like our own Olympic games: SEO Sprinting: Racing to rank, only to be outrun by a cat video. 🐱 Social Media Gymnastics: Twisting ourselves to turn cynics into fans. Fun times. 🤸♀️ Copywriting Weightlifting: Hauling heavy headlines, convincing people to read. 💪 Website Decathlon: Juggling design, UX, and content to keep visitors from bouncing away. 🖥️ The real challenge? The Algorithm Vault. One wrong move, and you're banished to the digital abyss. While athletes aim for gold, we're just happy when people open our emails. That's a true Olympian feat in 2024.🏆 #Paris2024 #Olympics #Shoehorning #Newsjacking

🏅🎿 Had an exhilarating weekend watching the World Cup Biathlon event in Utah! 🌟 Watching those biathletes navigate the course with such precision and determination was truly inspiring. It got me thinking about the parallels between their challenges on the snow and the ones we face in the digital realm of business. Just like biathletes, creating a strong web presence requires a combination of skill, focus, and adaptability. Much like hitting those targets after skiing a grueling lap at top speed, businesses need to hit their target audience with the right content and messaging amidst a fast-paced digital landscape. 💼💻 From crafting engaging social media posts to optimizing website SEO, every step is akin to taking aim at success. And just as biathletes adjust their strategy based on changing weather conditions, businesses must adapt to evolving trends and algorithms. So here's to channeling our inner biathlete as we navigate the exciting terrain of digital marketing! Let's aim high, stay focused, and glide towards our goals with determination. AND more importantly, CONGRATULATIONS to all the incredible athletes! 🚀 #BiathlonInspiration #InternetHistory #FunFact #Innovation #TechTrends #Website #DigitalPresence #BusinessGrowth #NVMarketing #WebDesign #WebDevelopment #OnlinePresence #DigitalMarketing #BusinessSuccess #SmallBusiness #Entrepreneur #GrowYourBusiness #MarketingStrategy #BusinessGoals

Client Case Study: FORM - redefining swim performance with AR technology. When FORM launched its second-generation Smart Swim 2 (AR) goggles, it was the perfect opportunity for Aspire to help shape the next chapter in its brand story.   In our latest case study, we showcase how FORM and the Aspire team collaborated to elevate the brand and position the Smart Swim 2 as an industry leading product. 🌟 Campaign Highlights > UK Media Tour: secured coverage across top sports and tech outlets like WIRED, T3, Forbes, Monocle and Outdoor Swimmer. > FORM Smart Swim 2 Launch: a strategic PR push created a buzz around the product, reinforcing FORM’s position at the forefront of AR and fitness tech. > Media Partnership with 220 Triathlon: boosted brand visibility and drove audience engagement. 🌟  Results > 1.23 billion combined audience reach across media coverage > 145k impressions from a digital takeover on 220Triathlon.com > 202 Triathlon media partnership exceeded KPIs by 77% > 30 pieces of media coverage Take a look at the full case study: https://lnkd.in/eeC9nB9J   #form #presscoverage #clientcasestudy #movementworks

Paralympics up next. The only thing I love more than the Paralympics are the ads for the Paralympics. Channel 4 have done some great ones and this year's is no exception. I'll pop the out of home they are doing in the comments. Great work 4creative and Purple Goat Agency. Lovely way to use an insight. #advertising #marketing #paralympics

Heidi Jones is at it again, likening #digitalmarketing to that of Olympic sports. This time, social media and gymnastics! Social media marketing requires creativity and flair (like this post?!), the same as a gymnast does. Both need to tell a story and express themselves through their posts or choreography. Both require precision... A gymnast lands slightly off and they're on the floor. Missing the mark with social media sees you attracting the wrong audience and going down the wrong path. Consistency is key. Gymnasts need to keep up with their training or they lose their ability. Trust Heidi - she used to be able to do 'flips and stuff,' now she says she would break her neck if she tried 😳 Social media marketing needs consistent posts to keep up momentum and build engagement. Then there's adaptability. Have you seen the way a gymnast adapts to the different apparatus? A flip on a beam is very different to a flip on the floor. Much like a post on LinkedIn is very different to a post on Pinterest. Finally, we have audience engagement. Both gymnasts and marketers need to engage their audience. Without engaging the audience, both have no one to perform for.   So if you are part of a social media marketing team, flip away! We want to see you land a trick like Heidi could... back in the day! #theonlineco #SocialMediaMarketing #OlympicComparison #HeidiDoesAFlip

🏃♂️ 0.005 seconds... The tiniest margins can create the most unforgettable moments in sports history. Last night's men's 100m final at the Olympics exemplifies this perfectly. As seen in this remarkable finish photo, every athlete gave their all, pushing the boundaries of human speed with Noah Lyles coming out on top. In the world of sports marketing, these images are invaluable. They capture the essence of competition, the intensity of the moment, and the raw emotion of athletes striving for greatness. Each frame tells a story of dedication, training, and the relentless pursuit of excellence. This image will be remembered forever. Leveraging such powerful visuals can significantly enhance brand engagement. Whether it's through highlighting the athletes' journey, the high-stakes nature of the event, or the sheer excitement of a photo-finish race, these elements resonate deeply with audiences. They remind us of the fine margins that separate victory from defeat. Investing in quality content that captures these moments boosts visibility and also builds a connection with the audience. Utilizing this image gives Noah Lyles & his team an image to never forget - the moment that he became the fastest man in the world. #SportsMarketing #Olympics2024 #NoahLyles --- A friend and I have challenged each other to commit to writing 1 post a day for the next month on topics we are passionate about. I will be diving into different real-world sports events to showcase the importance of thinking outside the box for sports marketing.

Marketers! Are you missing out on a massive shift in sports consumer behaviour? 🚴♀️🌟 It may be that you can learn something from The Slow Cycling Club, a collaboration between French sports brands Café du Cycliste and FAGUO. It is revolutionising the cycling industry by prioritising pleasure over performance - a shift that offers valuable lessons for brands across the sports spectrum: 1️⃣ Embrace the 'slow living' lifestyle: Tap into the growing desire for a softer approach to endurance sports. 2️⃣ Rethink performance-based marketing: 78% of Brits don't find typical sports advertising motivating. It's time for a change! 3️⃣ Create inclusive imagery: Move away from technicality and endurance-focused visuals to appeal to a broader audience. 4️⃣ Blend on and off-field appeal: Design products that showcase love for sports beyond the activity itself. 5️⃣ Focus on the journey: Emphasise enjoyment and experience over competition and results. The success of "slow running" and social running clubs proves there's a market for this approach. Brands like ASICS and New Balance are already pivoting – are you? 🤔 Need help adapting your brand to this new consumer mindset? Be sure to get in touch. #SportsMarketing #ConsumerInsights #SlowLiving #BrandStrategy Signal credit Matilda Ruck https://lnkd.in/gH5uked7

🏐 The 2X Olympian from Honolulu, Hawaii, is quietly one of the biggest content creators in this year's Olympic Games: 𝐖𝐡𝐨 𝐢𝐬 𝐄𝐫𝐢𝐤 𝐒𝐡𝐨𝐣𝐢? 📸 𝟮𝟵𝟬𝗞 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 🎥 𝟭𝟳𝟱𝗞 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗿𝘀 🎵 𝟭.𝟭𝗠 𝗧𝗶𝗸𝗧𝗼𝗸 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀 🤝 Codex Labs and VKTRY Gear brand deals _______________________________________ This year, the Olympics announced loosened content restrictions: - 𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐜𝐚𝐧 𝐧𝐨𝐰 𝐩𝐨𝐬𝐭 𝐯𝐢𝐝𝐞𝐨𝐬 𝐮𝐩 𝐭𝐨 𝟐 𝐦𝐢𝐧𝐮𝐭𝐞𝐬 𝐥𝐨𝐧𝐠 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐆𝐚𝐦𝐞𝐬 - 𝐀𝐭𝐡𝐥𝐞𝐭𝐞𝐬 𝐜𝐚𝐧 𝐧𝐨𝐰 𝐩𝐨𝐬𝐭 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐨𝐩𝐞𝐧𝐢𝐧𝐠, 𝐜𝐥𝐨𝐬𝐢𝐧𝐠 𝐜𝐞𝐫𝐞𝐦𝐨𝐧𝐢𝐞𝐬, 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐎𝐥𝐲𝐦𝐩𝐢𝐜 𝐕𝐢𝐥𝐥𝐚𝐠𝐞 ➡ 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐒𝐡𝐨𝐣𝐢 𝐭𝐨 𝐜𝐚𝐩𝐢𝐭𝐚𝐥𝐢𝐳𝐞 𝐨𝐧 𝐭𝐡𝐞 𝐧𝐞𝐰 𝐫𝐮𝐥𝐢𝐧𝐠 𝐚𝐧𝐝 𝐦𝐚𝐱𝐢𝐦𝐢𝐳𝐞 𝐡𝐢𝐬 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐢𝐬 𝐬𝐮𝐦𝐦𝐞𝐫 💎 More brands should consider partnering with Erik in their next athlete-marketing campaign, as he's a true hidden gem among this year's Olympians. To keep up with all the trending athlete-influencers like Erik... Join our weekly report below! ⬇️ https://lnkd.in/eP_4enwc #Influencermarketing #TeamUSA #Paris2024 #SportsMarketing #Digitalmarketing

Innovation with great results

Every four years, the Olympics captivate a global audience, creating a unique and engaged viewership opportunity with 206 nations competing in 329 events across 32 sports. The Teads Media Barometer, leveraging contextual intelligence from direct relationships with 3,000 content partners, has shown a surge in interest over the past eight to ten months in Olympic content. In honor of the Olympics opening ceremony tomorrow night, here are some pre-Olympics highlights: • Popular Terms Associated with the Olympics: Recent data shows that popular search terms include "Paris," "gymnastics," "athletics," "Simone Biles," "track," and "team." • Universal Appeal: Heading into 2024, Teads Media Barometer data reveals that the top countries interested in viewing the Olympics are New Zealand, Ireland, Puerto Rico, and South Africa. • Pageview Volume Insights: High-profile athletes like Simone Biles and LeBron James are drawing significant interest, with Biles leading in pageviews, followed by James and other key stars. These insights enable brands to identify key moments of heightened consumer engagement and provide strategies to leverage them effectively, allowing brands to own the moment, own the screen, and own the context. Read more on the Teads blog and stay tuned for even more weekly insights >> https://hubs.li/Q02HT-HK0 #Olympics2024 #Paris2024 #OlympicGames #SportsMarketing #SportsFans #OlympicAthletes #SimoneBiles #LeBronJames #SportsTrends #Data #Insights #Trends #BestInGlassAdvertising