Andrew Bloch’s Post

🌟 PPC = The Gateway to Digital Success Ever wondered if PPC advertising is worth diving into as a career? Here’s why it’s one of the most in-demand skills today: 1️⃣ High Demand, Low Supply: Businesses are shifting online, but many lack experts who can manage PPC campaigns effectively. Skilled PPC managers are like gold in the market. 2️⃣ Career Flexibility: With PPC skills, you can: - Work for a marketing agency. - Become an in-house expert for a brand. - Start your own freelance or consulting business. 3️⃣ Diverse Applications: PPC isn’t just about Google Ads! You can master Amazon, Facebook, TikTok, LinkedIn, and more, catering to various industries. 4️⃣ Ever-Evolving Field: PPC keeps you on your toes—algorithm updates, new platforms, and emerging trends ensure you're always learning and staying relevant. 5️⃣ Competitive Salaries: Skilled PPC professionals often command competitive pay due to the impact they deliver in driving business growth. 💼 Should You Start? If you love numbers, creativity, and strategy, PPC might just be the perfect field for you. ✨ Key Insight: The future of marketing is digital, and PPC is its beating heart. Learning it today means staying ahead in tomorrow’s job market. 👉 Curious about PPC as a career? Drop your questions below, and let’s chat! #PPCManager #CareerInDigitalMarketing #LearnPPC #MarketingCareers #DigitalSkills

The best way to get into digital marketing is through specialising in 1 skill. Paid media is always a safe bet. Why? - Employers look for specialists, not generalists. - Focusing on 1 skill makes it easier and quicker to land a job. - You can teach yourself the fundamentals with 30 days of focus. - Paid media is in-demand and high-paying due to its fast results. - More technical = higher barrier to entry = less applicants & competition. And the best way to get started? Learn the fundamentals of Google Ads: - Google Ads auction - Keyword research - Match types - Ad group structures - Negative keywords - Ad creation - Campaign settings Once you have understood the basics of the above, go: - Create a Google Ads account (it's free) - Learn to navigate the platform - Choose a brand of your choice - Plan your campaign on sheets (keywords, ad groups, ad copy etc.) - Build the campaign on the platform - Show this to employers in interviews If the employer sees that you understand the fundamentals and can build a simple campaign on the platform itself? That's all you need to land an entry-level role with no experience and turn it into a highly-paying career. I hope that helps.

Hi! Welcome to my profile. Hey, I am Akash, a Digital Marketing Expert. I have 7 years’ experience in this field. Our Business offers a wide range of Digital Marketing Work. I constantly strive to deliver top-notch work to my clients with 100% 💠💠💠Here is my expertise:- ⭐Search Engine Optimization (SEO) ✅Keyword research ✅On-page and off Page Optimization ✅White Hat SEO ✅Local SEO ✅Technical SEO ✅Backlinking ⭐Social Media Marketing (SMM) ✅Social Media Management ✅Facebook Ads Manager ✅Facebook Business Manager ✅Facebook Marketing ✅Meta Ads management ✅Google Ads expert ✅LinkedIn Marketing ⭐Instagram Management ✅Comprehensive Account Audit ✅Account Optimization ✅Content Strategy and Creation ✅Consistent Posting and Scheduling ✅Hashtag Research and Implementation ✅Community Engagement ✅Growth and Performance Analytics ⭐TikTok Management ✅Content Creation ✅Content Strategy ✅Engagement ✅Trend Awareness ✅Analytics and Optimization ✅Community Building ✅Partnerships and Collaborations ✅Monetization (if applicable) ⭐Email Marketing ✅Klaviyo ✅Mailchimp ✅YAMM ✅Gmass ✅Cold Email Marketing ✅Warm Email Marketing ⭐Lead Generation ✅B2B Lead Generation ✅LinkedIn Lead Generation ✅Prospect List Building ✅Targeted Lead ✅PDF to Excel ⭐Graphics Design ✅Poster Design ✅Cover Design ✅Banner Design ✅Logo Design ✅Custom Design ⭐YouTube Promotion ✅Channel Optimization ✅Targeted Video Promotion ✅Subscriber Growth Strategy ✅Video SEO and Keyword Optimization ✅Engaging Content Strategy ✅Collaboration Opportunities ✅Analytics and Reporting ⭐Google Ads ✅Customized Campaign Strategy ✅Effective Ad Creation and Optimization ✅Comprehensive Keyword Research ✅Precise Audience Targeting ✅Conversion Tracking and ROI Optimization ✅Ongoing Campaign Monitoring and Optimization ✅Transparent Reporting and Analysis ⭐Why hire me? ✅Experienced ✅Quality Oriented ✅I Always update my knowledge about dynamic algorithms of social media ✅100% manual work and proficiency services ✅24/7 Fast Support MY TOP PRIORITY IS CUSTOMER SATISFACTION. If you have any queries, please feel free to contact me. -: Thanks, Best Regards :- Akash kumar mondal #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #marketingagency#digitalmarketing #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur#hiringnow #jobopening #jobhunt #applynow #jobopportunity #vacancy #recruiter #jobvacancy #wearehiring#hiring #jobs #jobsearch #recruitment #job #nowhiring #recruiting #career #employment#lifestyle #goals #life #startup #wealth #millionaire #entrepreneurlife #realestate #luxury

You don't have to be an expert to generate email revenue. Majority of the clients that I've worked with in the past 2 years: > Saw 40%-50% of their conversions coming from email, and the rest from all the platforms combined. And I can tell you, I sucked badly in most of those emails in the beginning. Why did they still work? Because of the very nature of an email list: Every single person in there has consented to receive your emails! The audience is already warm. They told you they want to hear from you. You just need to send something frequently enough so you stay top of mind. And when the time is right, they will buy stuff from you. Simple as that. It's a luxury that a paid ads, SEO, or social media team can never have. So even if you're not an expert, not an issue. You can still bring revenue for clients who're just not sending anything to their list (tbh, it's a lot of businesses) Side note: I'm not promoting bad work here. Ofc you should invest in upskilling yourself. But being an expert is not a prerequisite in this industry :)

💡 Why Hiring In-House PPC Experts Can Hold Back Your Growth? If you want to get better results fast & easy, read on. Many CMOs think that building an in-house PPC team gives them control over their ad spend. But too often, it slows growth. Why? 1️⃣ Hiring is tough: Finding PPC talent who truly know their craft takes time and resources. 2️⃣ Training is ongoing: PPC platforms (Google Ads, Bing, etc.) evolve fast, and keeping your team up-to-date becomes a full-time job. 3️⃣ Results aren't immediate: In-house teams take longer to ramp up, delaying the high ROI you need. 4️⃣ Tech stacks are complex: Managing multiple tools for tracking, automation, and reporting is a huge burden. 5️⃣ Campaign misalignment: Integrating PPC seamlessly with your broader marketing strategy is often a challenge for in-house teams. 6️⃣ Scalability issues: As your business grows, scaling PPC campaigns effectively can overwhelm smaller, in-house teams. So, how do you overcome this? Outsourcing to a fully-managed PPC team gives you the agility and expertise you need without the headaches of an in-house setup. Here’s why you should outsource: ☑️ Access to specialists: Instantly tap into a team of PPC experts who live and breathe the latest trends and platform changes. ☑️ Faster results: Expert teams are ready to launch and optimize campaigns from day one. ☑️ Cutting-edge tools: Outsourced teams come equipped with the best tech stacks for tracking, automation, and reporting. ☑️ Strategy alignment: A quality outsourced team works closely with your broader marketing strategy, ensuring PPC campaigns support your overall goals. ☑️ Scalability without stress: Outsourced teams can scale your campaigns efficiently, without overwhelming internal resources. Bonus tip ❤️: Make sure you choose a PPC partner that understands your industry. Industry expertise ensures your campaigns are relevant, effective, and tailored to your specific audience.

How to hire a marketer or assemble a marketing team? What should a "marketing department" consist of? I've read a dozen articles on this topic and I'm ready to cry. It seems that people usually try to hire a mid-level marketer first: cheaper than a top-notch professional but still skilled enough to cover a wide scope of tasks; someone who can both communicate excellently with people and understand analytics; someone who can both develop strategies and write posts themselves. Have you ever seen such people? I have, but they're more expensive than a helicopter and usually don't want to work on payroll because lounging in a hammock on an island is more pleasant, and they can afford to do so. As a result, just by reading the job listing, it's immediately clear to me that this company won’t achieve good marketing results. And yet, they'll spend several months on interviews, hiring, a trial period, and also budgets on advertising... An incredible amount of money. May I save you that money, and you pay me a part of it? Below, I will write the basics that (based on my experience) few people think about. Meanwhile, you can drop the description of your vacancy or a link to it in the comments, and I will write which two or three points are critically important to fix. So, for a marketing department in a business to function, you need answers to the following questions: 1. Who will make strategic marketing decisions? This includes all long-term perspective decisions. I would say anything "in a month" or longer. Only a senior-level professional is capable of making such decisions. So you have two options: either hire a marketing senior-level, which is expensive. Or these decisions will be taken by the owner/CEO, but if they lack marketing expertise, then the quality of these decisions will be low. They can be assisted by a middle-level marketer or a senior-level marketer on a consultancy basis. Note! If you do not have a senior-level marketer on staff, then the responsibility for such decisions lies with the owner/CEO. Not the middle-level marketer! 2. Who will identify problems in current marketing and formulate hypotheses? This includes finding the reasons for any problems in marketing. For example, why there are few leads, what is the specific reason for low sales. The person must be able to work with analytics to identify the specific stage in the funnel where the problem occurs and suggest some hypotheses for solving this problem. This could be a middle-level marketer. 3. Who will do the hands-on work? After you've identified the reasons for the problems, formulated hypotheses, and made decisions, you actually have to execute all this. Write posts, launch ads, all that stuff. Who will do this? It could be a junior-level marketer or contractors. At this level, the tasks are usually clear and formalized, so they are easily outsourced.

LinkedIn Shares 7 Insights For Powerful Online Engagement via @sejournal, @martinibuster Prashanthi Padmanabhan, Head of Engineering for LinkedIn Premium, shares her insights for creating meaningful online experiences The post LinkedIn Shares 7 Insights For Powerful Online Engagement appeared first on Search Engine Journal. https://lnkd.in/gUzDBrXw #PPC #digitalmarketing #google #marketing #socialmediamarketing #socialmedia #business #seo #branding #marketingdigital #onlinemarketing #entrepreneur #instagram #advertising #contentmarketing #marketingstrategy #digitalmarketingagency #digital #marketingtips #smallbusiness #digitalmarketingtips #website #marketingagency #startup #motivation #success #ecommerce #onlinebusiness #ads

🌐 Which Digital Marketing Channel Brings You the Most Leads? In today’s digital landscape, businesses have more options than ever to reach their target audience. But with so many channels available—social media, email marketing, SEO, PPC, content marketing—how do you determine which one is driving the most leads? 📊 Here’s a quick breakdown: • Social Media: Great for building brand awareness and engaging with your audience. Platforms like LinkedIn and Instagram allow you to connect directly with potential clients. • Email Marketing: A powerhouse for nurturing leads. Personalized, targeted emails can convert prospects into loyal customers. • SEO: Organic search remains one of the top sources of high-quality leads. Ranking high on Google ensures that your business is found by those actively searching for your services. • PPC: Immediate visibility and targeted reach. Paid campaigns on Google or social media can drive instant traffic to your site. • Content Marketing: Establish your authority in the industry. High-quality content like blogs, eBooks, and videos not only engage but also educate your audience, driving long-term results. 🚀 What’s your top-performing channel? Share your experience in the comments below! 👉 At Fox Zenith Solutions, we specialize in crafting tailored digital marketing strategies that not only bring in leads but also convert them into customers. Ready to maximize your ROI? Let’s chat! #RPO #Recruitment #StaffingSolutions #TalentAcquisition #BusinessGrowth #DigitalMarketing #VirtualAssistants #ROI #MarketingStrategy #FoxZenithSolutions #Staffing #HRTech #Efficiency #Innovation #recruiter #Hr #Recruiting #candidate #Hiring #Founder #Startup #Vp #VA #operations #Sourcing #Customersupport #CostEffectiveMarketing #MarketingTips #BrandAwareness #GlobalReach #DigitalTransformation

Oh the irony! PPC agencies can't market themselves using PPC: not unless they have huge budgets. But most PPC agency owners don't like using LinkedIn (see RAVING review evidence below 😆). Because it's not data and clicks: it's relationship building and takes time. I have been coaching an agency owner on his LinkedIn over the last few months. He has just won a client that he really wasn't expecting to. How? 😊 We optimised his LinkedIn profile 😊 We offered value to his ideal client 😊 We established trust 😊 He didn't sell 😊 We elevated his profile across LinkedIn 😊 He was generous with his knowledge and his comments and his support for others. 😊 I gave him a list of the ideal people for him to connect with. 😊 I coached him through the relationship-building process. Only 10% of people on LinkedIn actually engage. So as soon as he got more active, he was noticed more. And we made sure his profile was set to encourage people to get in touch off LinkedIn (because senior decision makers often don't engage publicly) In this situation, his client emailed him having seen him on LinkedIn. He sent me this RAVING note... 😆 The new-client funnel is THE most important thing to get right in any business as if your leads dry up, your business dries up. Right? Over 70% of people who sign up to my email newsletter have never engaged with me on LinkedIn... yet this is the only place I market my business... How crazy is that?!

👑 How to Hire a Well-Up Marketer? Essentially, you hire a marketer just like any other specialist: they must be able and love to think. 🏁 That's it. We could stop here. But since we need an article, we've broken down the criteria for hiring 👩💼 specialized experts, 🛠 generalists, and 🧠 leaders. 📝 What do you think – should you give a test assignment when hiring a marketing lead? https://lnkd.in/dGcqvvjT #Marketing #HiringTips #MarketingExperts #Recruitment #MarketingLeadership #HiringStrategies #MarketingSpecialists #TalentAcquisition #BusinessGrowth #MarketingSkills