My story & My timeline:
From 1990 thru 2005, I was a heads down inside and outside sales rep in high tech. Hardware (IT Infrastructure) and Software (Medical Billing and Electronic Health Records, among many other solutions), plus a 3-year successful run at sellont copy machines, faxes, and electronic document storage solutions.
From 2005 thru 2009 I took a break from high tech sales to pursue a home brewing gone wild hobby. I bought a 2-acre parcel, built a 4000 square foot facility and commissioned a 20x40 BBL Brewhouse.
I got a divorce at the end of 2009, sold the brewery, became a single dad of 3 daughters (4, 6, and 9 at the time) and went back to selling electronic medical records full-time for a company I grew up working with. That company was acquired 5 years later by an org back East. They invited me to move back East as remote work wasn't an option. I declined as my home and family are on the West Coast.
Around 2014/15 is when I started getting more active on LinkedIn.
It didn't take long to start hearing about the SDR/BDR roles as a result of Aaron Ross's book Predictable Revenue.
In 2017 I got involved with some folks who were strong advocates of the SDR/BDR role and we started doing 3rd party outbound.
Hiring, training and coaching SDRs was my wheelhouse. It was easy for me because I had spent 20 years exceeding quota being a door opener, deal closing, and account managing seller for 20+ years.
Fast forward to today, and I'm still not in the "Sales has changed, adapt or die," or "Modern Buyer/Seller," or "AI for Sales adapt or die," camps.
I do not care about and do not use sequencers, research, personalization, or intent data.
As far as sourcing talent goes...
Outbound Cold Calling talent doesn't look anything like anyone ever says it should look like.
What works for one rep won't work for other reps.
There is no right way. There's only what works.
The A/E role is a FULL cycle/funnel role.
SDR/BDR hand-off to A/E turns the A/E role into a fractional, or mid-bottom funnel role - this isn't a good trend, IMHO.
The SDR/BDR roles are always fractional, top of funnel roles.
And, the Specialization of Roles for the sake of having specialized roles is really, in my opinion, the only thing that's wrong with sales today.
Fast forward to right now:
2024 - I'm doing two things these days:
1. Training reps, teams and the leaders who lead them how to prospect effectively via long game cold outbound phone prospecting.
And I mean "Training" NOT "Coaching" --- Coaching is so overblown... The "modern" sales world needs "Training" so much more than it needs coaching.
The other thing I'm focused on is:
2. Running some campaigns for some clients who have a solution that's been proven to help their clients achieve their strategic goals.
At this very second:
I'm on a plane from Arizona to California for my first Grandson's first birthday party! 🎉
With success in mind,
Shawn
#TalkSoon
2X VP of Sales • Servant Leadership • Utah Business "Sales Professional of the Year '22"
5moFacts. A few things I would add... 1. Don't hire just for the logo. It's a common mistake to choose reps who happened to join at the right time and benefited from Product-Market Fit, helping them hit big numbers. 2. Hiring for a parallel sales motion (length of sale, ACV, procurement processes, persona) is more important than focusing on vertical or industry knowledge. 3. Get a sales advisor who has conducted hundreds of sales interviews to help vet final candidates. Founders interview for culture fit and work requirements, but ensuring that candidates actually can speak to their process for success is everything. This ensures their sales acumen is legitimate and up to par. Great stuff as always Blake!