Blake J. Harber’s Post

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I help early stage founders build a GTM playbook | Acquiring, building and scaling a portfolio of small routine businesses like vending machines

You're failing your first sales hires. It's just not working. The transfer of knowledge from a founder to the first sales rep is brutal. A few things to consider: 1. Reps don’t sell the way a founder does. Do you have a path to success with the motion you run? 2. Which do you hire first? SDR or AE? More often than not, founders are looking for generalists. The strong up and comer SDR or newly promoted AE is a safer bet but will you’ll have a skill set gap on closing. Consider which gap you can fill more for them, lead generation or closing skills 3. Document as much of the sales motion as you can before they get there. Period. 4. These first hires are now your full time job. Don’t forget that. Cutting em loose and checking in every so often won’t work. 5. If you haven’t run the entire sales motion yourself at least 10-15 times, don’t expect anyone else to. What did I miss? Anyone considering this hire, always happy to talk it through

Joseph Jenkins

2X VP of Sales • Servant Leadership • Utah Business "Sales Professional of the Year '22"

5mo

Facts. A few things I would add... 1. Don't hire just for the logo. It's a common mistake to choose reps who happened to join at the right time and benefited from Product-Market Fit, helping them hit big numbers. 2. Hiring for a parallel sales motion (length of sale, ACV, procurement processes, persona) is more important than focusing on vertical or industry knowledge. 3. Get a sales advisor who has conducted hundreds of sales interviews to help vet final candidates. Founders interview for culture fit and work requirements, but ensuring that candidates actually can speak to their process for success is everything. This ensures their sales acumen is legitimate and up to par. Great stuff as always Blake!

Andrew Mikkelsen

Head of Sales at ReferPro

5mo

Good stuff here. We're right in the thick of this process right now. Appreciate the post

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