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92 of the world's top 100 brands are investing in sponsorships! Ricardo Fort recently highlighted this striking fact, pointing to the Interbrand Best Global Brands of 2024 report. All Coincidence? Not likely. Global brands are leveraging sponsorships to: - Boost visibility - Stay top of mind - Drive engagement - Accelerate growth Curious which big names aren’t sponsoring yet? Tesla, Instagram, The Walt Disney Company, Facebook, and Netflix are among them. So then, the question arises: "Can a brand remain relevant without participating in sports sponsorships?" What’s your take? #SportsMarketing #SportsBuiness #Sponsorships

Sell Benefits Over Features in Sports Sponsorships 📊🏟️ Features explain the "what," but benefits tell the "why." Benefits provide the context that convinces brands to invest in your team over other digital ads. Here are the three biggest benefits of sports sponsorships: Fan Passion: Sports teams have passionate fanbases that no other medium can replicate. Tapping into this passion creates a deep connection between fans and brands. Exclusivity: Offering exclusive sponsorships helps brands cut through the ad clutter and capture the dedicated attention of your fans. Media-Heavy Hedge: Sports sponsorships serve as a hedge against the skipping and ignoring of ads in other media, ensuring brand messages are seen and remembered. #SportsSponsorship #FanEngagement #MarketingStrategy #Advertising

Why haven't sports teams adopted loyalty programs for fans? 🤔 We know that 84% of consumers are more likely to stick with a brand that offers a loyalty program, yet teams rely on ineffective marketing and nostalgia to get fans back into the stadium. 🎟️🏟️ Tick3t Tree is taking this concept to the next level by not only offering an affordable ticketing option for fans but also providing them with post-event digital mementos and rewards from their favorite organizations. 🏆📱 As fan attendance begins to dwindle due to increasing prices, lack of value, and viewership competition between different sports, we're on a mission to give host organizations the tools to strengthen the bond with their beloved fans. 💪🏻 #sports #tickets #rewards

Great article Ashley Spinks! It’s great to see Gemba’s creative and content effectiveness research being used to support such a compelling and informed view on the importance, and more importantly impact, of authentic and contextually relevant sports marketing. #sportsbiz #sportsmarketing #sponsorship

In our latest WARC Australia Spotlight, Seven Network's Ashley Spinks writes that authentic integration into culture is also a principle of effective ad placement. "TV commercial spot buys, whilst effective for brand building, inhibit a brand's ability to imbue itself within the sport; this needs to come from authentic integration. It signifies a seamless blend where the brand's presence enhances the sport experience rather than disrupting it.” Her article provides evidence of how contextually relevant creatives improves brand lift performance (among other great killer charts)! Read more about how streaming is redefining sports marketing here: https://lnkd.in/gpgCZjup? #sport #sportsmarketing #sponsorship #australia #culture

Explore Stake's Innovative marketing moves 🚀 From some of the most innovative sports partnerships and high-profile endorsements to calculated strategic digital campaigns, Stake.com has left no stone unturned in making these marketing moves. From its impactful presence in the UFC, eye-opening football sponsorships, dynamic streaming collaborations, and celebrity tie-ins, Stake rewrites new benchmarks. Scroll through the full story behind these bold moves and how they're reshaping brand engagement and visibility! 🌟➡️ Credits: Nihar Dutta, Sajal Srivastava #MarketingStrategy #Stake #SportPartnerships #DigitalInnovation #BrandImpact

📈 Did you know? 📈 Around 12% of global marketing revenue is currently spent on sponsorships, with a substantial portion directed towards sports-related projects. This share is expected to grow, reflecting the high engagement and return on investment that sports marketing offers. Sports Sponsorship Market: $76.33 billion in 2023, projected to reach $161.12 billion by 2032, growing at a CAGR of 8.7% (Expert Market Research) (SponsorUnited). Key Drivers: The rising popularity of women's sports, the integration of AI and AR/VR for fan engagement, and the expanding landscape of sports betting sponsorships (SponsorUnited) (PwC). The dynamic and evolving nature of sports marketing makes it a key area for brands looking to maximize their impact and reach. Stay tuned for more fascinating comparisons in my "Did you know?" series. #SportsMarketing #Sponsorship #MarketingTrends #DidYouKnow #IndustryGrowth RUSHMANS

Did you know Saudi Arabia and Italy have the highest share of fans willing to engage with sponsors? 👍   While access to tickets is proving to be a major pain point affecting the fan experience. 👎   Our latest Decoding 360 study of over 10,000 fans globally takes a deep dive into truly understanding fandom in today’s world. 🔍   Join leading sports properties and brands using Decoding 360 to optimise sponsorship decisions. Drop us a message to learn more about what Decoding 360 can do for you.   For more information, read here 👉 https://lnkd.in/em6RQen4 dentsu Sports Analytics   #Insights #Sponsorship #Marketing

Gone are the days when ticket sales were the primary source of revenue for sports organizations. Today's landscape demands a more diversified approach. Some key revenue streams to consider: Media rights: The sale of broadcasting rights is a major source of income, especially for popular leagues and events.   Sponsorships: Partnering with brands can provide significant financial support and increase brand visibility.   Merchandising: Selling merchandise like jerseys, hats, and accessories can generate substantial revenue.   Digital platforms: Creating engaging content and building a strong online presence can open up new revenue opportunities. #sportsrevenue #monetization #sportsbiz #sportsmarketing #digitalmarketing

Discover how we brought a whirlwind of excitement to #FanaticsSportsbook’s event, made possible by VaynerMedia, taking the concept of online sports betting into the physical world. 🏀💸 https://lnkd.in/dZv5HMUH #CashCube #FunnyMoney #MoneyMachine #CorporateEvents #ExperientialEvents #BrandActivation #SportsMarketing #FanActivation #FanExperience #EventMarketing