Binaryveda’s Post

I have always believed that Product Led Growth (PLG) is not just for tech-first new age businesses. If you are a traditional business starting a digital product journey, PLG is a game-changer. Unlike services that rely heavily on sales, a product should be designed to sell itself. PLG focuses on creating exceptional user experiences that drive organic growth, ensuring scalability and long-term success. Embrace it to unlock your product's full potential. #binaryveda #plg #productledgrowth

If you want to do product-led growth like the best (Miro, Canva, Notion), then you need to pull off the 8 layers of the PLG Iceberg. Here’s a quick rundown of each layer: ↓↓ 👁️ 𝐋1 & 𝐋2: 𝐓𝐡𝐞 𝐓𝐢𝐩 𝐎𝐟 𝐓𝐡𝐞 𝐈𝐜𝐞𝐛𝐞𝐫𝐠 It's all about communicating your value. Miro’s onboarding begins before handing over an email with: ↳ Compelling messaging ↳ Trust-building/social proof ↳ Transparent pricing 🛝 𝐋3: 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐥𝐞𝐬𝐬 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 Miro ensures a smooth start with a minimalist setup: ↳ They nudge users to sign up with a work email, but don’t require it ↳ Sign up is basic. There are no fancy visuals trying to over-communicate anything ↳ They use progressive reveals, minimizing cognitive load ↳ They leverage Single Sign On (SSO) with business-grade auth providers 🎯 𝐋4 & 𝐋5: 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐢𝐧𝐠 𝐕𝐚𝐥𝐮𝐞 Miro excels in personalizing the onboarding experience, ensuring users quickly find their "aha" moment. ↳ They have dedicated flows for both board Creators and Joiners ↳ There’s no “blank state” ↳ Onboarding is persona based ↳ They use templates to reduce Time To Value ↳ Miro’s onboarding is based on 𝘚𝘩𝘰𝘸 >>> 𝘛𝘦𝘭𝘭. 🔄 𝐅𝐨𝐫𝐦𝐢𝐧𝐠 𝐇𝐚𝐛𝐢𝐭𝐬 (𝐋6) Miro focuses on creating habitual usage patterns around their core value action, driving long-term engagement. ↳ Their freemium plan avoids throttling value (use now, pay for biz features later) ↳ They focus on extensibility, embedding themselves across other popular tools 💰 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧: 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 & 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 (𝐋7) From a generous freemium model to value-packed premium plans, Miro's pricing strategy is a masterclass in PLG. ↳ Freemium is crafted to remove barriers to entry and encourage users to invite others to collaborate, creating a viral loop. ↳ They monetize business (and power user) needs, just like Slack does ♼ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐥𝐞𝐝 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐥𝐨𝐨𝐩𝐬 (𝐋8) PLA is not “refer a friend”. True PLA means your users naturally invite other users while using your product—for free. ↳ Miro avoids cash incentive invites. For one, it attracts lower intent users. ↳ They leverage the viral flywheel by making the product inately collaborative

3 Personal branding hack, I used to stand out in an AI-driven world. The game changed fast. AI isn’t just tech anymore—now it’s a king. (But it lacks the human touch) And personal brands? They’re feeling it the most. We used to rely on content creation, hustle, and being “everywhere.” Now? AI is flipping that script. It’s helping you stay visible while doing less. But there’s a catch. Everyone’s using AI. So, how do you stand out without being just another bot. Let me break it down into 3 points. 1. Personal touch matters more than ever. - AI can’t replace you. Authenticity wins.  - Show your unique personality, even when AI helps you out. 2. Content quality over quantity. - AI will pump out posts faster than you can think. - But meaningful, human-driven content? That’s what builds trust. 3. Data-driven decisions - AI gives insights on what works, but you need to act on them. - Adapt your strategy and focus on what your audience needs. Here’s how you can take control in 2024 and beyond: - Use AI to automate the boring stuff, but keep your voice personal. - Focus on creating connections, not just content. - People connect with you, not your AI. - Track trends, but don’t lose sight of your brand. Stay authentic. In a wave of AI-generated content, being real is your power.  realness is rare. Be that rarity. Your brand is what AI can’t imitate. That's your edge. Use AI as a tool, not a replacement! Your personal brand needs YOU more than any machine. What's your game plan? Remember, the most human brand wins. 💚

How does Canva implement Product-Led Growth (PLG)? Canva has become a household name in the design world, not just because of its user-friendly tools but due to a robust PLG strategy. Here's how Canva leverages its product to drive growth. 1. Frictionless Onboarding Users can sign up for free, with minimal barriers to entry, meeting the first PLG principle of reducing friction. Upon signing up, users are greeted with a welcoming interface that feels personalized and intuitive. This immediate user-friendly experience makes new users feel right at home, enhancing engagement from the get-go. 2. Immediate Value and Virality One standout aspect of Canva's strategy is its focus on immediate value and built-in virality. As soon as users identify themselves (e.g., as a small business), Canva encourages them to invite team members, making the platform a collaborative tool. This virality motion is cleverly designed to spread Canva within teams and organizations quickly. 3. User Delight and Habit Formation Canva excels at delighting its users through features like confetti and sparkles, which enhance the user experience and create moments of joy. These delightful touches are part of Canva’s strategy to make the product habit-forming. 4. Magic AI Tools A significant element of Canva’s PLG strategy is its AI-powered tools like Magic Design and Magic Write. These tools allow users to generate complex designs, such as presentations, almost instantly. The ease of use and the immediate "aha" moments these tools provide are critical for user retention. 5. Seamless Sharing and Collaboration Canva makes it exceptionally easy to share and collaborate on projects, which is a significant driver of virality and growth. Users can share their designs via links, present and record their presentations, and collaborate in real-time. This seamless sharing capability not only enhances the product's value but also naturally promotes Canva to a wider audience. If you are an avid Canva user, do share your own observations on PLG strategy as comments on this post #b2bsaas #b2bmarketing #b2bsales #productledgrowth #plg #saasplg #b2bmarketingstrategy #b2bsalesstrategy #productmarketing #productgrowth

If you want to do product-led growth like the best (Miro, Canva, Notion), then you need to pull off the 8 layers of the PLG Iceberg. In this deep dive with Jaryd Hermann into Miro, we went deep on this framework and broke down what it takes to really execute PLG. Here’s a quick rundown of each layer: ↓↓ 𝐋1 & 𝐋2: 𝐓𝐡𝐞 𝐓𝐢𝐩 𝐎𝐟 𝐓𝐡𝐞 𝐈𝐜𝐞𝐛𝐞𝐫𝐠 These are all about communicating your value. Miro’s onboarding begins before handing over an email with: ↳ Compelling messaging ↳ Trust-building/social proof ↳ Transparent pricing 𝐋3: 𝐅𝐫𝐢𝐜𝐭𝐢𝐨𝐧𝐥𝐞𝐬𝐬 𝐎𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 Miro ensures a smooth start with a minimalist setup: ↳ They nudge users to sign up with a work email, but keep it optional ↳ Sign up is basic. There are no fancy visuals trying to over-communicate anything and confuse the user ↳ They use progressive reveals, minimizing cognitive load so that the user isn't overwhelmed ↳ They leverage Single Sign On (SSO) with business-grade auth providers 𝐋4 & 𝐋5: 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐢𝐧𝐠 𝐕𝐚𝐥𝐮𝐞 Miro excels in personalizing the onboarding experience, ensuring that users swiftly find their "aha" moment. ↳ They have dedicated flows for both board Creators and Joiners ↳ There’s no “blank state” ↳ Onboarding is specific and persona based ↳ They use templates to reduce the Time To Value ↳ Miro’s onboarding is based on 𝘚𝘩𝘰𝘸 >>> 𝘛𝘦𝘭𝘭. 𝐅𝐨𝐫𝐦𝐢𝐧𝐠 𝐇𝐚𝐛𝐢𝐭𝐬 (𝐋6) Miro has focussed on creating habitual usage patterns around their core value action, driving long-term engagement. ↳ They have a freemium plan that avoids throttling value (use now, pay for biz features later) ↳ They focus on extensibility, embedding themselves across other popular tools 𝐌𝐨𝐧𝐞𝐭𝐢𝐳𝐚𝐭𝐢𝐨𝐧: 𝐏𝐫𝐢𝐜𝐢𝐧𝐠 & 𝐏𝐚𝐜𝐤𝐚𝐠𝐢𝐧𝐠 (𝐋7) Miro's pricing strategy is a masterclass in PLG. Be it their generous freemium model or their value-packed premium plans. ↳ Freemium is crafted to remove barriers to entry and encourage users to invite others to collaborate, creating a viral loop. ↳ They monetize business (and power user) needs, just like Slack does 𝐏𝐫𝐨𝐝𝐮𝐜𝐭-𝐥𝐞𝐝 𝐚𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐥𝐨𝐨𝐩𝐬 (𝐋8) PLA is not just “refer a friend”. True PLA means that your users naturally invite other users while using your product—for free. ↳ Miro avoids cash incentive invites. For one, it attracts lower intent users. ↳ They leverage the viral flywheel by making the product inately collaborative To go much deeper into each layer of the PLG Iceberg, including detailed examples and tactical takeaways, check out this full deep-dive: https://lnkd.in/gGtYUDrw

🎨 Canva 𝐟𝐚𝐜𝐞𝐝 𝐚 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞: Improving how they tell users about new features to make designing easier and keep users coming back, and to make it easier to update messages when they launched new features. They used Braze Canvas and Braze Catalogs to create over 𝟲𝟱𝟬 different campaigns. 🚀 These campaigns highlighted more than 75 important features, each personalized for every user. 💫 𝐓𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬 𝐰𝐞𝐫𝐞 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐯𝐞: Canva saw a big increase in how many people opened and clicked on their messages: opens went up by 𝟱𝟱%, clicks by 𝟰𝟳%. They also got more users to try out new features, up to 8% more, which helped keep users and generate additional revenue. Read the full case study 👉 https://lnkd.in/ef27kc8y #Canva #CRM #CustomerEngagement #CX

Listen up, founders. We need to talk about the B-word. No, not "burn rate." Branding. There's a myth in startup land: "Focus only on the product. Branding can wait." Let me put it plainly: It can't. Here's a way to reframe it: A killer product with zero brand awareness or marketing strategy is like building a supercomputer in the Sahara. Powerful? Oh yes. Complicated? You bet. Visible? Who said that? Will anyone care? Wow, that echoed. Let's talk facts: A Google and CEB study found that 71% of B2B buyers who see personal value in a purchase will buy the product or service. Even more striking? Personal value had TWICE the impact on buyers than business impact. Translation: Emotional connection trumps logic in driving purchases. The research backs this up: "The business customer won't buy unless there is a substantial emotional connection to help overcome this risk." It's emotion, not just facts, that reassures B2B buyers when choosing a brand. This is where branding shines. Lightbulb moment: Branding is the emotional connection to a product or service. Take Apple's playbook: The 1984 Macintosh launch. They didn't list features. They painted the Macintosh as a symbol of rebellion against conformity. An ally in the pursuit of individuality and creativity. This storytelling prowess has been their secret sauce ever since. They're not just selling tech. They're weaving tales that create emotional connections. The result? Unparalleled brand loyalty and a tribe of devoted customers. This isn't just for tech giants. Starting early means less confusion in the long run. It means everyone is clear on your vision. Branding isn't just a prettification process. It's your story Your reason for existing Your voice And sometimes you lose your voice after a heavy tequila session arguing the finer points as to why branding can wait. So why not develop your brand so you don't have to croak your way through a day of meetings that just explains what you do? (Your brand does this while you sleep, by the way). Start early, and you'll: - Get in front of prospects for early buy-in - Receive honest and crucial feedback to refine your product before you build a monster - Catch investors' eyes when your bootstraps start to fray (why hello there?) Think about it - when it's time to sell, you need more than just a product. You need a brand that resonates, a message that sticks, and fierce loyal customers. Branding isn't a nice-to-have. It's the multicolored trombone your brilliant idea desperately needs. Invest in good branding early. (Clearly stated in case you didn't quite get the message). Agree? Disagree? Let's hear it. PS. I took this photo on my last trip to the Sahara. See that couple on the dune. That's your company without branding. Cheers.

Apart from understanding your product, you have to understand your competitors, their strength, weakness, then tailor that to your SW as well. I once spoke on the importance of knowing A-Z of your product, understanding the effect and impact on the common user. Now let's talk about product designing and building your brand... 1- Brand Building Brand building is the process of creating and maintaining a unique identity and reputation for a product or company to establish trust, loyalty, and differentiation. To achieve these, you need to understand the following key implementation points: - Brand positioning and messaging - Visual identity development - Consistent branding across all social media channels To be able to create a strong brand, you need to understand and put the following in consideration: - Target audience: The people who your products are meant to serve, identifying their needs, location, income, fear etc - Brand values and mission: A brand without core value has no policy. - Competitor landscape: Full understanding of your competitors, as i said earlier, you need to know the SW then tailor it to your advantage by comparison. - Storytelling and narrative Build a brand that resonates! 2- Product Management Product management is the process of overseeing the development, launch, and maintenance of a product to ensure it meets market needs and achieves business objectives. Implementation - Market research and analysis - Product roadmap development - Feature prioritization Key Notes: - Customer feedback and support - Competitor analysis Pricing and revenue strategies - Product life cycle management (early stage, growing stage and dying stage) Manage your product to success! 3- Product Designing Product designing is the process of creating and developing a product's visual and functional aspects to meet customer needs and enhance user experience. How to create a product design - Research and analysis - Concept development Design your product with purpose! Now, you may need to ask, what's the link between these three! Interconnection between Product Designing, Management, and Brand Building: 1. Product design influences brand perception and loyalty. 2. Product management ensures alignment with brand goals and strategy. 3. Brand building informs product design and management decisions. Tools and Software to achieve these goals: For product designing: 1. Sketch 2. Figma 3. Adobe Creative Cloud 4. SolidWorks For product management 1. Asana 2. Trello 3. Jira 4. Productboard For brand building: 1. Adobe Creative Cloud 2. Canva 3. Hootsuite 4. Sprout Social Abdulkaim Rabiu Taiwo #fybシviral #BrandBuilding #BrandIdentity #Loyalty #ProductDesign #ProductManagement #BrandBuilding #UserExperience #BusinessStrategy #Marketing #Innovation #Entrepreneurship #DesignThinking #ProductLifeCycle #BrandStorytelling #ProductDesign #UserExperience #Innovation #ProductManagement #ProductLaunch #BusinessObjectives

One month ago, Canva announced Canva Enterprise, a product offering that is truly geared toward the needs of larger organizations. What differs Canva Enterprise and a regular Canva account? Canva Enterprise includes all the features necessary for a large company product, including single sign-on, enhanced security offerings and tools for managing larger groups of users that IT expects. Bonus: it also offers centralized brand management and dedicated support. “We’re no longer just thinking about empowering every person. We’re really thinking about the second decade of Canva being about empowering every organization. And when we think of enterprises, we’re really looking at bringing all that fragmentation together into the one platform.” #canva #enterprise #b2b

Default Product positioning can kill your business 😬 Here’s how to Position Deliberately 👇🏾 According to April Dunford, author of Obviously Awesome, if we fail at successfully positioning our product, our entire business fails. What positioning means is to set deliberate context for your product (or service). "Positioning is the act of deliberately defining how you are the best at something that a market cares a lot about" 🤔 When we come across something - anything - our mind tries to figure out how to think about that thing. What is it similar to that people are already familiar with? It’s why some startups have it most challenging when positioning themselves - their products are often so innovative that people struggle to figure out what to associate it with; in what context to think about it? Is there a frame of reference? ✨ Unless your product’s position is simple and crystal clear, a customer will come up with a position of their own, which is likely to be different to the true purpose of your product. The trouble with this is that once the customer buys your product, chances are they will end up feeling disappointed that it doesn’t do what they thought it did, which also means there won’t be any customer retention in the aftermath of the purchase. The context of your product is obvious to you as its founder, but it’s not obvious to your audience. There are two ways you can position a product: 🥸 Default Positioning 😎 Deliberate Positioning. Default positioning means the (seemingly) obvious function of the product (whatever ‘obvious’ is in the eyes of the customer, based on their existing frame of reference). Deliberate positioning focuses on the products purpose, placing the features that make the product special and different, at the very centre of its positioning. If your product is already on the market, and you have a list of happy customers, a great way to find out how to position your product is to ask them: ❔What do they like about it? ❔What makes them repeat the purchase? ❔What features are they most excited about? 🌟 Their answer is your North Star in discovering the best positioning for your product, and to find other likeminded people, who will love your product for the very same reasons. In my next post I will run you through the positioning of my product - Corporate Brand Characters. 😏 At first glance, a default positioning of my product may suggest that I sell traditional style brand mascots, like Mr.Clean for a sparkling kitchen floor, or Mickey Mouse for children. That’s not what I sell. My personal approach goes deeper, with an entirely different purpose. __ I'm Kat and I help Impact-Driven Startup Founders develop Empowering Brand Characters that Captivate Audiences Emotionally, leveraging Neuromarketing & Storytelling.