GoPro didn't just sell cameras - they started a movement! Founded in 2002, GoPro wasn't your typical camera company. They legitimately changed the game when it comes to capturing EPIC moments. They didn't just market a camera, they marketed a tool to capture life's craziest moments. But what really set them apart? In a word... Authenticity. Yes the look was polished but what was shot was not - also it was prescribed or scripted content – it was real, unfiltered, and genuine. GoPro went beyond selling a product; they sold a dream. They empowered customers to be storytellers, turning their authentic voices into the ultimate marketing magic. They started a revolution in storytelling and authenticity. Thoughts?
Planting a few GoPro cameras when I was on stage created some fun video out takes for social Billy Samoa Saleebey 😂
Empower your customers to become your storytellers... Now that's what I'm talking about Billy Samoa Saleebey
The go pro paved the way for so much of the UGC we see today Billy Samoa Saleebey, love this post!
Awesome information Billy Samoa Saleebey 👏 Thank you for sharing this my friend 😊
This is helpful because we are also aiming for a movement, not revenue or headcount, in The Master's Program. So, I'm taking away from this that the stories of those living extraordinary lives need to be held up to showcase as kindling for this. Thanks, Billy Samoa Saleebey!
I wasn’t aware of there marketing but makes complete sense. The contention between customer experience and marketing message is very clever.But simple at the same time. Thanks Billy .
Planting a few GoPro cameras when I was on stage created some fun video out takes for social Billy Samoa Saleebey 😂
Volunteer Content and digital media officer for minds of light/podcast founder and producer of optioned collective, pick your brains and sports talk/writer for medium
7moIm old enough remember these omg 😲 I was a sophomore in 2002 in high school