Typically, when a consumer faces more than three unknown variables in purchasing a new or rarely bought product, they tend to hesitate or seek other ways to justify the decision. Often, they turn to factors like the brand of the carrier or distributor, their relationship with an advisor, or recommendations from friends and family. The fear of making a poor decision leads many to struggle with understanding essential terms and features, making it hard for them to appreciate the product's full benefits. With intangible financial products like life insurance—purchased only once or twice in a lifetime—it's crucial to help consumers see how the product can benefit them personally. This is where a relatable "Sales Story" can make a difference. By framing complex concepts in a way that resonates with the consumer's life and family, we can help them understand the product's value and feel more confident in their decision. At Ensight, our Sales Enablement Platform addresses this very issue. Our Sales Stories solution simplifies complex insurance products, helping advisors communicate the value proposition more effectively. This approach not only enhances the client experience but leads to better-informed and more satisfying purchase decisions. https://lnkd.in/g8CxcH94
Get in touch with us to learn how Sales Stories are simplifying Life and LTC policy discussions! InsuranceNewsNet Study: Consumers find life insurance policies overly complex https://lnkd.in/eWiHR59j
Strategic Advisor Driving Product Advancement and Engagement in the U.S. Financial and Retirement Landscape
1moGood stuff Team Ensight! This would certainly be a very valuable tool for annuity and lifetime income solutions as well.